15 Must-Have B2B Marketing Tech Stack Tools for 2025 (Expert-Tested)

Navigating the B2B marketing tech stack landscape feels like finding your way through a maze filled with countless competing options. Research shows the global sales tech market will reach $104,470 million by 2030, with a CAGR of 16.3% from 2024 to 2030.

Marketing teams face real challenges today. Statistics show that 60% of marketers use automated email campaigns. Sales representatives need at least six different tools to work effectively. MarTech tools will become crucial for B2B companies in 2025. These tools help streamline marketing efforts and boost team collaboration.

We tested numerous marketing technology stack options extensively. Our experience shows that certain tools stand out. Cognism books 70% of monthly meetings through phone calls. HubSpot Free CRM, Lemlist for outreach, and Notion for content management are a great way to get B2B marketing success.

Our expert-tested toolkit includes specialized solutions that work together. AuthoredUp enhances LinkedIn presence. Carrd and Tally create landing pages. Make.com handles automation needs. ChatGPT assists with AI writing. Webflow designs websites. Metricool manages scheduling. Fathom Analytics tracks data. Remember, marketing strategies succeed only when backed by the right technology.

Cognism

_{Image Source: Cognism}

Cognism is the life-blood of any serious b2b marketing tech stack. We used it mainly for its sales intelligence capabilities. This platform helps me connect with the right prospects at just the right moment.

Cognism Key Features

Cognism’s toolkit has several powerful components:

• Sales Companion – Both as a web app and browser extension that provides access to an extensive database of contacts and companies
• Diamond Data® – Phone-verified mobile numbers with connect rates 3x higher than standard contacts
• Intent data by Bombora – Identifies companies that actively research solutions like yours
• Cognism AI Search – Finds prospects using ChatGPT-style text or voice commands
• Cognism Enrich – Provides instant CRM enrichment to maintain data quality

Cognism Integrations

The platform combines smoothly with essential martech tools. You can connect it with:

• CRM systems – Salesforce, HubSpot, Microsoft Dynamics, and Pipedrive
• Sales engagement platforms – Outreach and Salesloft
• Automation tools – Zapier for workflow connections
• Microsoft Dynamics – Data enrichment and verification happen naturally

Cognism Pricing

Cognism has two main packages:

1. Grow – Provides essential contact and company data for prospecting
2. Elevate – Combines high-quality data with advanced intelligence and signals you can act on

Both packages come with verified Diamond Data® contacts, target market analytics, and CRM integrations.

Cognism Best Use Cases

My experience shows Cognism works best for:

• ABM campaigns – Creating targeted lists with 90%+ match rates on LinkedIn
• Lead enrichment – The database can enrich about 4,000 leads monthly
• Trigger-based marketing – Identifying key events like funding rounds and executive changes
• International prospecting – Shows exceptional results in EMEA markets where other providers fall short

Cognism Expert Tip

The platform’s signal data can maximize your marketing results. Triggers like hiring trends, funding alerts, and technographic information help you spot the perfect time to reach decision-makers. The intent data also shows which accounts research topics related to your offerings, making your outreach more timely and relevant.

Sendoso

_{Image Source: Sendoso}

The personal connections remain vital for any b2b marketing tech stack in our digital world. Sendoso stands out as a powerful direct marketing automation platform that creates physical impressions to bridge this gap.

Sendoso Key Features

Sendoso provides these outstanding capabilities for marketing teams:

• Limitless Sending Options – Send physical gifts, branded merchandise, eGifts, and handwritten notes to prospects and customers
• Worldwide Logistics – Complete fulfillment services with global shipping to over 165 countries
• Address Validation – A system that handles errors and provides correction prompts for better deliverability
• Inventory Management – Immediate tracking of branded items stored in fulfillment centers
• Campaign Curation – The core team helps design, source, and execute memorable sending campaigns
• Sending Analytics – Complete dashboards to track ROI and campaign performance

Sendoso Integrations

Sendoso’s value comes from its extensive integration ecosystem:

• CRM Systems – Continuous connection with Salesforce, HubSpot, and Microsoft Dynamics
• Marketing Automation – Merges with Marketo, Eloqua, and HubSpot for automated sending
• Sales Engagement – Works with Outreach, Salesloft, and XANT
• eCommerce – Links to Shopify and Magento for swag store management
• Email – Gmail plugin lets you send directly from your inbox

The platform automatically follows up when recipients get or redeem gifts. This keeps leads active and engaged.

Sendoso Pricing

Sendoso’s pricing structure has three main tiers:

1. Essential – Starting around $20,000 annually with domestic sending capabilities and simple integrations
2. Plus – Has international eGift sending, SmartSend AI gift recommendations, and expanded integrations
3. Pro – Complete global sending with both domestic and international fulfillment hubs plus SSO security

Sendoso Best Use Cases

My experience shows Sendoso works best for:

• Account-Based Marketing – Tailored gifts for target accounts boost participation
• Sales Development – SDRs book more meetings through memorable touchpoints
• Customer Experience – Thoughtful gifting rewards loyalty and increases retention
• Event Fulfillment – The platform makes storing and shipping products easier for conferences and trade shows

Trello

_{Image Source: trello.com}

Project management is the foundation of any effective b2b marketing tech stack, and Trello stands out because of its accessible Kanban-style organization. Marketing teams can turn scattered ideas into well-laid-out plans through Trello’s board-based system.

Trello Key Features

Trello’s power comes from its simplicity and flexibility:

• Boards, Lists, and Cards – Tasks are organized visually with boards (projects), lists (stages), and cards (individual tasks)
• Butler Automation – A built-in automation tool that cuts down repetitive tasks using pre-set rules
• Power-Ups – Enhanced functionality with 150+ integrations and plugins
• Calendar View – Marketing campaign timelines and deadlines at a glance
• Custom Fields – Track campaign-specific details like budgets or target demographics

Trello Integrations

Trello combines smoothly with other martech tools:

• Figma – Live design embeds update as changes happen
• Google Drive – Files attach directly to cards with live previews
• MailChimp – Email campaigns integrate right into your Trello board
• Slack – Conversation details flow directly into Trello Inbox

Trello also works naturally with other tools like HubSpot CRM and Make.com to create advanced automation workflows.

Trello Pricing

Trello’s pricing options fit different needs:

• Free – Unlimited cards, up to 10 boards per workspace, unlimited Power-Ups
• Standard – $5/user/month (annually) includes unlimited boards and advanced checklists
• Premium – $10/user/month adds AI features and multiple views (Calendar, Timeline, Dashboard)
• Enterprise – $17.50/user/month provides enterprise-grade security and controls

Trello Best Use Cases

Trello proves valuable for marketing teams in these areas:

• Editorial Calendar Management – Content creation and publishing schedules stay in sync
• Campaign Planning – Launch coordination becomes easier across teams
• Email Marketing Workflows – Campaign management with clear deadlines and templates
• Social Media Content Planning – Post organization across platforms with visual calendar views

Notion

_{Image Source: Notion}

A detailed b2b marketing tech stack needs a central hub to organize content, and Notion does this job perfectly. This adaptable workspace combines notes, documents, databases, and wikis into one platform that optimizes marketing operations.

Notion Key Features

Notion’s adaptability makes it stand out as a content management tool:

• Flexible Workspace – Create customizable dashboards with table, calendar, Kanban board, and timeline views
• AI Assistant – Generate content ideas, draft blog posts, and create social media copy
• Database Management – Build powerful content calendars and marketing campaign trackers
• Custom Templates – Access pre-made templates for marketing campaigns, editorial calendars, and project management
• Page Analytics – Track page views and user engagement with content
• Real-time Collaboration – Coordinate team efforts with simultaneous editing and commenting

Notion Integrations

Notion pairs smoothly with other essential martech platforms:

Notion works with over 75 marketing tools including Figma, Slack, and GitHub. You can use the public API to build custom integrations or connect directly with tools like Google Drive. Native integrations with Jira and other tools optimize workflow efficiency in your marketing technology stack.

Notion Pricing

Notion’s tiered pricing structure grows with your team:

• Free – Simple organization with up to 10 guest collaborators and 7-day page history
• Plus – $10/user/month with unlimited blocks, 100 guests, and 30-day page history
• Business – $15/user/month adding private teamspaces, advanced analytics, and 90-day page history
• Enterprise – Custom pricing with advanced security, dedicated support, and unlimited page history

Notion Best Use Cases

Our hands-on experience shows Notion excels in these marketing scenarios:

• Content Calendar Management – Organize all content with visual timeline views
• Campaign Planning – Create centralized campaign hubs with briefs and assets
• Marketing Wiki – Build a knowledge base with brand guidelines and team processes
• Asset Management – Store and organize marketing assets for easy retrieval
• Marketing Analytics – Track campaign performance and combine metrics

Notion Expert Tip

Smart teams avoid creating isolated workspaces. They build connected databases that link marketing initiatives together. You can connect your content calendar to your campaign database and project tasks. This unified system updates automatically across your marketing workflow and reduces administrative work by a lot.

ChatGPT

_{Image Source: OpenAI}

ChatGPT leads the AI writing tools that have become vital to modern b2b marketing tech stack. This powerful AI tool helps marketers create content and optimize their work through natural language processing.

ChatGPT Key Features

ChatGPT provides capabilities that increase marketing efficiency:

• Advanced AI Models – Unlimited access to GPT-4o for Plus subscribers, with generous access to specialized models like OpenAI o3 and GPT-4.1
• Data Analysis – It turns spreadsheets into insights quickly and creates charts to show patterns
• Deep Research – It blends large amounts of information into fully-cited reports in minutes instead of hours
• Codex – It handles coding tasks in parallel within a secure sandbox environment with repository integration

ChatGPT Integrations

ChatGPT combines smoothly with marketing tools you need:

The platform connects with many platforms through connectors including Google Drive, SharePoint, GitHub, and Dropbox. Tools like Make.com let marketers build complex automation workflows that link ChatGPT with other martech platforms.

ChatGPT Pricing

ChatGPT comes with these pricing options:

• Free – Simple access to GPT-3.5 capabilities for basic tasks
• Plus – $20/month with access to GPT-4 and advanced features like data analysis
• Pro – $200/month with extended access and business-ready tools
• Team – $29/user/month (billed annually) with a secure workspace and admin controls
• Enterprise – Custom pricing with better security and 24/7 support

ChatGPT Best Use Cases

Our practical experience shows ChatGPT works best in these marketing scenarios:

ChatGPT helps with content ideation, headline creation, and marketing planning. The tool makes email subject lines, meta descriptions, and social media copy development easier. Marketers also use it to analyze research reports and learn about insights for B2B strategy development.

Make.com

_{Image Source: Make}

Automation connects every part of an effective b2b marketing tech stack, and Make.com stands out as a powerful no-code platform. Marketing teams can connect apps and design complex workflows without writing code through this visual automation tool.

Make.com Key Features

Make.com offers powerful capabilities through its user-friendly interface:

• Visual Scenario Builder – Create automated workflows using a drag-and-drop interface with no coding required
• Triggers and Actions – Set up workflows that react to events or check for changes at scheduled intervals
• Data Parsing – Extract and manipulate information from JSON, XML, CSV, and other structured data sources
• Error Handling – Manage unexpected events with specific actions when things don’t go as planned
• Live Analytics – Track workflow performance with detailed dashboards

Make.com Integrations

The platform’s connection options go beyond expectations:

Make.com features over 2,000 app integrations that remove almost all connectivity barriers. The HTTP app connects to any service with an API if native integration isn’t available. Many users connect with HubSpot, Salesforce, Google Sheets, and Slack.

Make.com Pricing

Make.com offers flexible pricing options based on operations:

• Free – $0/month with 1,000 operations and 2 active scenarios
• Core – $9/month for 10,000 operations with unlimited scenarios
• Pro – $16/month for 10,000 operations with priority execution
• Teams – $29/month for 10,000 operations with team collaboration tools
• Enterprise – Custom pricing with advanced security features

Make.com Best Use Cases

Make.com excels in these marketing scenarios:

The platform simplifies lead management by automatically routing leads to appropriate departments. Users can create sophisticated email marketing through automated sequences. The platform also handles social media management with scheduled posts and evidence-based insights.

Lemlist

_{Image Source: Lemlist}

The foundation of any successful b2b marketing tech stack starts with good outreach. Lemlist stands out as a versatile sales engagement platform that helps teams automate customized campaigns without losing the human element.

Lemlist Key Features

Lemlist provides reliable capabilities to improve outreach efforts:

• Multichannel Outreach – A single interface lets you automate campaigns through email, LinkedIn, WhatsApp, and calls
• 450M+ Lead Database – You get verified contacts with smart filters to find companies that match your ideal customer profile
• AI-Powered Personalization – The platform creates customized icebreakers and dynamic variables that adapt message text, images, and landing pages
• Email Warmup – You receive free access to lemwarm, a built-in deliverability booster that keeps messages from landing in spam folders

Lemlist Integrations

Lemlist combines smoothly with over 30 tools including:

HubSpot, Salesforce, and Pipedrive CRMs for synchronized lead management. The platform works with Zapier, Make, and n8n for workflow automation. Data enrichment tools like Leadfuze, Uplead, and Clay boost prospecting capabilities.

Lemlist Pricing

Lemlist offers these tiered options:

• Email Pro – $69/month with 3 sending emails/user, CRM integration, and basic lead generation
• Multichannel Expert – $99/month adds LinkedIn automation, call features, and advanced campaign conditions
• Enterprise – Custom pricing includes unlimited guest seats and dedicated support

Lemlist Best Use Cases

My experience shows Lemlist works best for:

• B2B Lead Generation – You can find and verify potential buyers through the built-in database
• Personalized Cold Outreach – The platform creates highly customized multichannel campaigns
• Sales Team Collaboration – Your team gets a unified inbox to monitor prospect interactions across channels
• Email Deliverability – The automated warm-up tools help maintain high inbox placement rates

AuthoredUp

_{Image Source: AuthoredUp}

AuthoredUp stands out as a purpose-built solution for content creators who want to boost their LinkedIn presence. This browser extension changes how you create, format, and analyze LinkedIn posts right on the platform.

AuthoredUp Key Features

AuthoredUp brings powerful tools for LinkedIn content creation:

• Complete Editor – Format posts with bold, italic, bullet points, and emojis while checking readability scores
• Drafts Management – Save multiple ideas and tag them for quick access
• Content Calendar – Schedule posts and see your content timeline in one view
• Advanced Analytics – Track impressions, engagement rates, and find the best posting times based on performance data
• Text Metrics – See character count, word count, reading time, and readability scores for better content

AuthoredUp Integrations

AuthoredUp enhances the native LinkedIn experience instead of connecting with external tools. The platform works directly within LinkedIn’s feed as a browser extension.

AuthoredUp Pricing

AuthoredUp keeps its pricing simple:

• Individual Plan – $19.95/month or $16.63/month billed annually at $199.50/year
• Business Plan – $14.95/profile/month (minimum 3 profiles) or $12.46/profile/month billed annually
• Growth Plan – Custom pricing for teams with 10+ profiles

AuthoredUp Best Use Cases

AuthoredUp works best for:

• Content Creators – Expert writers who need formatting tools rather than AI generation
• Marketing Teams – Makes shared draft creation and performance tracking possible
• LinkedIn Strategists – Shows detailed analytics on post performance and audience engagement

Carrd

_{Image Source: Carrd}

One-page websites are crucial landing points in a complete b2b marketing tech stack. Carrd stands out as an accessible, minimalist solution that helps create professional single-page websites without technical expertise.

Carrd Key Features

Carrd delivers an optimized website creation experience:

• Block-based Editor – Accessible interface to add text, images, videos, and forms
• 200+ Templates – Pre-designed options for portfolios, landing pages, and personal sites
• Responsive Design – Adapts smoothly to different screen sizes and devices
• Animation Effects – Add fade-ins, pop-ups, and blur effects to elements
• Form Builder – Build contact and signup forms without coding

Carrd Integrations

Carrd connects smoothly with several essential marketing tools:

The platform works with MailChimp, ActiveCampaign, and other email services to collect leads. On top of that, it supports payment processors like Stripe, PayPal, and Gumroad. Google Analytics integration helps track performance on paid plans.

Carrd Pricing

Carrd’s pricing options are surprisingly affordable:

• Free – Simple templates and up to three sites with Carrd branding
• Pro Lite – $9/year without branding and premium templates
• Pro Standard – $19/year adds custom domains and forms
• Pro Plus – $49/year includes advanced features like password protection

Carrd Best Use Cases

We used Carrd successfully for:

• Lead Generation Pages – Creating focused conversion pages
• Personal Branding – Building professional profiles for individual experts
• Startup Landing Pages – Testing concepts with minimal investment

Tally

_{Image Source: Zapier}

Form creation plays a crucial role in every b2b marketing tech stack. Tally provides an accessible solution to build professional forms without any coding skills.

Tally Key Features

Tally’s powerful form capabilities make data collection simple:

• Unlimited Forms & Submissions – Create and collect unlimited responses at no cost
• No-Code Builder – Type questions just like you would in a document
• Logic & Calculations – Create dynamic forms that change based on answers
• File Uploads – Accept images, PDFs, videos, and audio files
• Custom Design – Match your brand with custom colors, fonts, and layouts

Tally Integrations

Tally works smoothly with other martech tools:

We integrated Tally directly with Notion, Google Sheets, Airtable, and Slack. The platform also supports automation through Zapier, Make, and Pipedream.

Tally Pricing

Tally keeps its pricing simple and budget-friendly:

• Free – Get unlimited forms/submissions with 99% of features
• Pro – $29/month removes branding and adds team features
• Business – $89/month includes data retention control and email verification

Tally Best Use Cases

In fact, Tally works best for:

• Lead Generation – Building conversion-focused forms
• Client Onboarding – Quick collection of client information
• User Research – Collecting structured product feedback

Webflow

_{Image Source: Webflow}

Website design is a vital foundation in a resilient b2b marketing tech stack. Webflow has emerged as a no-code solution that combines professional esthetics with functional capabilities.

Webflow Key Features

Webflow provides powerful tools to create websites:

• Visual Editor – Design websites through an accessible drag-and-drop interface without coding
• Built-in CMS – Manage content across the website efficiently
• Responsive Design – Automatically adapts to different devices (mobile, desktop, tablet)
• Security Features – Top-notch protection against vulnerabilities and cyber threats

Webflow Integrations

Webflow works with many essential marketing tools:

The platform connects with Zapier, Shopify, PayPal, and HubSpot. It supports over 75 third-party applications, including email marketing services and analytics platforms.

Webflow Pricing

Webflow’s pricing options include:

• Basic Plan – $14/year annually or $18/month
• CMS Plan – $23/year annually or $29/month
• Business Plan – $39/year annually or $49/month
• E-commerce Plans – Available for online businesses

Webflow Best Use Cases

Webflow’s flexibility makes it ideal for:

• Custom B2B Websites – Creating professional sites with unique branding
• Lead Generation – Building conversion-focused pages with integrated forms
• Content Marketing – Managing blogs and resource hubs through the CMS

Metricool

_{Image Source: Metricool}

Social media management needs exact scheduling in a complete b2b marketing tech stack. Metricool provides an all-in-one platform that handles analytics and content planning.

Metricool Key Features

Metricool brings all social media operations together with these powerful features:

• All-in-One Dashboard – You can connect social media accounts, ad platforms, and website analytics for a detailed view
• AI Social Media Assistant – The system creates captions from top-performing posts and enhances content with relevant hashtags
• Visual Content Calendar – You get drag-and-drop planning with suggestions about the best times to post based on your audience’s behavior
• Unified Inbox – You can handle comments and messages from all platforms in one place
• Competitor Analysis – The platform tracks your competitors’ performance to spot opportunities and measure results

Metricool Integrations

Metricool blends naturally with your essential marketing tools:

The platform works directly with Canva and Adobe Express for visual design, Google Drive stores your media, and Zapier handles workflow automation. The Looker Studio connector helps create custom dashboards for advanced analysis.

Metricool Pricing

Metricool’s pricing plans are available at different levels:

• Free – One brand can connect to most platforms (excluding LinkedIn and Twitter)
• Starter – USD 22.00/month includes 10 brands and unlimited scheduling
• Advanced – USD 54.00/month adds team collaboration and custom reporting
• Enterprise – Custom pricing comes with white-label options

Metricool Best Use Cases

Metricool works best in these scenarios:

• Multi-platform Publishing – Your content goes out to Facebook, Instagram, LinkedIn, TikTok, and more
• Performance Analytics – You can see engagement metrics and audience demographics clearly
• Client Reporting – Brand reports are ready in minutes for stakeholder meetings

Fathom Analytics

_{Image Source: usefathom.com}

Analytics that respects privacy is a vital part of any b2b marketing tech stack. Fathom Analytics provides a cookie-free option that protects visitor privacy and delivers applicable information.

Fathom Analytics Key Features

Fathom combines powerful analytics with simplicity:

• Privacy-First Approach – No cookies or personal data collection with full GDPR, CCPA, ePrivacy, and PECR compliance
• Single-Page Dashboard – Accessible interface displays all important metrics without complexity
• Real-Time Data – Processing happens instantly, unlike Google Analytics which takes 24-48 hours
• Bot Filtering – Non-human traffic removal happens automatically for accurate reporting
• Event Tracking – Track conversions through buttons, links, and purchases

Fathom Analytics Integrations

Fathom works with almost any platform:

A single line of code connects Fathom to any website, CMS, or framework. The platform combines smoothly with WordPress, Webflow, and all major e-commerce platforms.

Fathom Analytics Pricing

The platform has clear pricing that starts at USD 15.00/month for up to 100,000 pageviews with a 7-day free trial. Every plan includes unlimited email reports, data exports, and forever data retention.

Fathom Analytics Best Use Cases

Fathom works best for:

• Privacy-Conscious Businesses – Companies need analytics without cookie consent banners
• Content Publishers – Track top content and referrers while protecting visitor privacy
• Marketing Teams – Make informed decisions with clean, accurate traffic data

HubSpot CRM (Free)

_{Image Source: HubSpot}

A reliable CRM platform acts as the command center for any successful b2b marketing tech stack. HubSpot’s free version offers exceptional value without any cost. This powerful tool centralizes customer data and easily connects to your broader martech ecosystem.

HubSpot CRM Key Features

HubSpot’s free CRM comes packed with capabilities:

• Unlimited Users – Your entire team can join at no cost
• Extensive Storage – Store up to one million contacts and companies
• Contact Management – Track website activity, create automated actions and manage relationships
• Company Insights – Get valuable information about organizations in your database
• Deal Tracking – Monitor opportunities in your sales pipeline with visual tools
• Tasks & Activities – Organize customer actions and track relationship building

HubSpot CRM Integrations

HubSpot works with many marketing platforms. The free version naturally integrates with Gmail and Outlook, which lets you send emails directly from the CRM. It connects with popular business tools like Salesforce, Zendesk, and Drift Chatbot through third-party integrations. The App Marketplace gives you access to over 1,700 applications.

HubSpot CRM Pricing

The core HubSpot CRM platform stays free forever. Advanced features come with paid tiers: Starter ($40/month), Professional ($400/month), and Enterprise ($1,200/month).

HubSpot CRM Best Use Cases

The free CRM shines in these areas:

• Sales Pipeline Visualization – See all funnel stages from qualification to purchase
• Document Tracking – Know when recipients open documents and who accessed them
• Customer Communication – Use live chat for visitor engagement with context from existing records

Salesforce

_{Image Source: Salesforce}

Salesforce is the leading CRM and marketing automation platform that helps large organizations build adaptable b2b marketing tech stack. The cloud-based system combines sales, marketing, service, and commerce functions smoothly into one integrated platform.

Salesforce Key Features

Salesforce provides enterprise-grade capabilities through:

• Marketing Cloud Next – A comprehensive marketing platform with agentic AI that creates personalized customer experiences throughout their journey
• Agentforce – AI agents that autonomously generate content, segment audiences, and enhance performance
• Data Cloud – Prepares unstructured data for AI use by combining PDFs, videos, and CMS content
• Sales Forecasting – Manages pipeline and predicts future revenue with accuracy

Salesforce Integrations

The platform connects reliably with multiple systems. Users can work with service platforms like Zendesk, e-commerce systems like Shopify, and marketing tools such as Marketo and HubSpot. The AppExchange marketplace gives users access to thousands of ready-to-use apps and integrations.

Salesforce Pricing

Monthly subscriptions start at $25 per user. Enterprise solutions need custom pricing based on specific requirements.

Salesforce Best Use Cases

The platform excels at:

• Managing and qualifying leads in complex sales processes
• Running multi-channel marketing campaigns with in-depth analytics
• Handling enterprise-level customer relationships with consolidated data views

Comparison Table

Tool Name	Main Function	Features	Base Price	Notable Integrations
Lemlist	Sales Outreach	– Multichannel outreach – 450M+ Lead database – AI-powered personalization	$69/month	HubSpot, Salesforce, Pipedrive
HubSpot CRM (Free)	Customer Relationship Management	– Unlimited users – 1M contact storage – Deal tracking	Free	Gmail, Outlook, Salesforce
AuthoredUp	LinkedIn Content Creation	– Complete post editor – Drafts management – Content calendar	$19.95/month	LinkedIn (browser extension)
Notion	Content Management	– Flexible workspace – AI Assistant – Database management	Free	Figma, Slack, GitHub
Carrd	Landing Page Builder	– Block-based editor – 200+ templates – Responsive design	Free (3 sites)	MailChimp, Stripe, PayPal
Make.com	Workflow Automation	– Visual scenario builder – Data parsing – Up-to-the-minute data analysis	Free (1,000 ops)	2,000+ app integrations
ChatGPT	AI Writing	– Advanced AI models – Data analysis – Deep research	Free	Google Drive, SharePoint, GitHub
Webflow	Website Design	– Visual editor – Built-in CMS – Responsive design	$14/month	Zapier, Shopify, HubSpot
Metricool	Social Media Management	– All-in-one dashboard – AI social assistant – Visual content calendar	Free	Canva, Adobe Express, Google Drive
Fathom Analytics	Privacy-Focused Analytics	– Cookie-free tracking – Live data – Bot filtering	$15/month	WordPress, Webflow, E-commerce platforms

Conclusion

The process of building an effective B2B marketing tech stack is straightforward. This piece explores 23 expert-tested tools that will substantially boost your marketing efforts in 2025 and beyond.

Your ideal tech stack depends on your specific business needs. Some tools prove their value in businesses of all sizes. Clay delivers powerful data enrichment capabilities for lead generation. Lemlist excels as an outreach platform with its multichannel approach and individual-specific experiences. HubSpot Free CRM serves as the backbone of customer relationship management without any financial investment.

AuthoredUp changes LinkedIn content creation through its formatting capabilities and analytics. Notion is a great way to get started as a content hub that centralizes your marketing assets and knowledge base. Both Carrd and Tally provide accessible interfaces – Carrd shines with simple one-page sites while Tally masters form creation.

Make.com emerges as the automation powerhouse that connects your various tools into efficient workflows. ChatGPT changes the game in content creation and helps marketers generate ideas and draft copy quickly. Webflow lets you design professional websites without coding knowledge. Metricool handles social media scheduling across platforms effectively. Fathom Analytics tracks data while respecting visitor priorities.

The global MarTech landscape keeps evolving rapidly. These carefully selected tools are the foundations of a high-performing B2B marketing operation. On top of that, it creates powerful synergies through their integrations that boost productivity.

Note that technology alone won’t guarantee success. These tools must support well-defined marketing strategies and skilled team members. A customized tech stack matched to your needs will give you substantial advantages over competitors using outdated methods or disconnected systems.

What tools will you add to your B2B marketing tech stack? Share your experiences or ask questions about implementing these solutions.

Key Takeaways

Building an effective B2B marketing tech stack requires strategic tool selection that creates synergies and streamlines workflows across your entire marketing operation.

• Start with core foundations: HubSpot Free CRM, Notion for content management, and Make.com for automation provide essential infrastructure without breaking budgets.

• Prioritize integration capabilities: Choose tools that connect seamlessly – platforms like Lemlist, ChatGPT, and Webflow work together to create powerful automated workflows.

• Focus on multichannel outreach: Combine Cognism for lead intelligence, Lemlist for personalized campaigns, and AuthoredUp for LinkedIn content to maximize prospect engagement.

• Leverage AI for efficiency: ChatGPT for content creation, Phrasee for email optimization, and Notion’s AI assistant can dramatically reduce manual work while improving quality.

• Track performance with privacy-first analytics: Fathom Analytics provides actionable insights without compromising visitor privacy, while Metricool centralizes social media performance data.

The most successful B2B marketing teams don’t just collect tools – they create integrated ecosystems where each platform amplifies the others. Start with free options like HubSpot CRM and Notion, then gradually add specialized tools as your needs and budget grow. Remember that technology supports strategy, not the other way around.

FAQs

Q1. What are some essential tools for a B2B marketing tech stack in 2025? Some key tools include HubSpot CRM for customer management, Lemlist for multichannel outreach, Notion for content organization, Make.com for workflow automation, and Fathom Analytics for privacy-focused data tracking.

Q2. How can AI improve B2B marketing efforts? AI tools like ChatGPT can assist with content creation, data analysis, and research. Phrasee uses AI to optimize email subject lines and copy, while Metricool’s AI helps with social media content planning and scheduling.

Q3. What are the benefits of using privacy-focused analytics tools? Privacy-focused tools like Fathom Analytics provide actionable insights without using cookies or collecting personal data. This ensures compliance with privacy regulations while still delivering valuable metrics on website performance and user behavior.

Q4. How can marketing teams improve collaboration and content management? Platforms like Notion offer flexible workspaces for organizing marketing assets, creating content calendars, and facilitating team collaboration. Features like real-time editing, customizable databases, and AI assistance streamline content creation and management processes.

Q5. What should companies consider when selecting ABM (Account-Based Marketing) tools? When choosing ABM tools, companies should first develop a clear strategy. Consider options like 6sense or Demandbase for advanced targeting, but ensure the selected tool aligns with your specific needs and integrates well with your existing tech stack. It’s crucial to have a solid plan before investing in expensive platforms.