# GROU
> GROU is a B2B pipeline agency that runs LinkedIn content, lead generation, and cold outbound as one integrated system. We work with manufacturing, iGaming, legal tech, pharma, and B2B SaaS companies. Founded in 2024, the team is ten operators running multichannel campaigns across email, LinkedIn, and WhatsApp confirmation, with a documented 95% meeting show-up rate.
## Services
- [LinkedIn Content](https://grouglobal.com/services/linkedin-content): Ghostwriting and content systems for founder-led B2B brands. We turn an executive's expertise into a daily content engine.
- [Lead Generation](https://grouglobal.com/services/lead-generation): Multi-channel prospecting with verified data, signal-based lists, and warm intros routed to your calendar.
- [Outbound](https://grouglobal.com/services/outbound): Cold email plus LinkedIn plus WhatsApp confirmation. Across 32,138 contacted prospects in production campaigns we average 8.0% reply rate vs the 3.4% industry benchmark.
## Industries we serve
- [Manufacturing](https://grouglobal.com/solutions/industries/manufacturing): Outbound for industrial exporters into Europe and the US.
- [iGaming](https://grouglobal.com/solutions/industries/igaming): B2B outreach into operators, suppliers, and affiliates.
- [Software / B2B SaaS](https://grouglobal.com/solutions/industries/software): Pipeline generation for early and growth-stage SaaS.
- [Fintech](https://grouglobal.com/solutions/industries/fintech): Compliance-aware outbound to regulated buyers.
- [IT Services](https://grouglobal.com/solutions/industries/it-services): Pipeline for digital transformation and managed services firms.
- [Professional Services](https://grouglobal.com/solutions/industries/professional-services): ABM for consultancies and agencies.
## Pillar guides
- [Cold Email Playbook](https://grouglobal.com/blog/cold-email): Full system for building cold email campaigns that generate qualified pipeline.
- [LinkedIn limits and warmup](https://grouglobal.com/blog/linkedin-limits-warmup): Daily caps and 14-day ramp protocol for new and dormant accounts.
- [GDPR cold email playbook](https://grouglobal.com/blog/gdpr-cold-email-the-operator-playbook-for-b2b-teams): Article 6(1)(f) legitimate interest framework with 12-point compliance checklist.
- [B2B Lead Gen Agency guide](https://grouglobal.com/blog/b-2-b-lead-gen-agency): How modern pipeline agencies unify content, outbound, and AI.
- [Account Based Marketing Agency guide](https://grouglobal.com/blog/account-based-marketing-agency): Signals, multi-threading, and content for B2B pipeline.
- [25 LinkedIn connection request messages that work](https://grouglobal.com/blog/linkedin-connection-request-messages): Real acceptance rates from 200+ accounts, ranked.
- [Sales Process Optimization for Predictable Pipeline](https://grouglobal.com/blog/sales-process-optimization): The stages, the metrics, the tooling.
## Blog categories
- [LinkedIn](https://grouglobal.com/blog/category/linkedin): Ghostwriting, profile optimization, algorithm changes, ad strategy.
- [Lead Generation](https://grouglobal.com/blog/category/lead-generation): Lists, enrichment, multichannel cadences, outsourcing.
- [Outbound](https://grouglobal.com/blog/category/outbound): Cold email, deliverability, sequences, benchmarks.
- [Paid](https://grouglobal.com/blog/category/paid): LinkedIn Ads, Google Ads, Reddit Ads, Facebook Ads for B2B.
- [Sales](https://grouglobal.com/blog/category/sales): Process, comp plans, qualification, pipeline reviews.
- [Strategy](https://grouglobal.com/blog/category/strategy): ICP, ABM, GTM motions, buyer journey.
- [Marketing](https://grouglobal.com/blog/category/marketing): Sales-marketing alignment, automation, drip programs.
- [Tools & Reviews](https://grouglobal.com/blog/category/tools-reviews): Honest reviews of Apollo, Clay, Lemlist, Instantly, Smartlead, ZoomInfo, ActiveCampaign, and others.
## Free tools
- [Tools hub](https://grouglobal.com/tools): All free interactive tools.
- [Pipeline Score Quiz](https://grouglobal.com/pipeline-score-quiz): Two-minute diagnostic of your B2B pipeline health.
- [B2B Glossary](https://grouglobal.com/b2b-glossary): Plain-English definitions of B2B sales, outbound, RevOps, and marketing terms.
## Proof
- [Case Studies](https://grouglobal.com/case-studies): Anonymized client outcomes broken down by vertical.
- [Reviews](https://grouglobal.com/reviews): Customer feedback and ratings.
- [Pricing](https://grouglobal.com/pricing): Transparent pricing for each service tier.
## Get in touch
- [Book a call](https://grouglobal.com/book-a-call): Schedule a fit call with the GROU team.