Best B2B events to attend in 2024

The universe of B2B events is vast and ever-changing, with conferences, seminars, and summits popping up around the globe. 

These events provide invaluable opportunities for learning, networking, and lead generation.

If you are a marketer, sales professional, or C-suite executive in the B2B space, attending these events can significantly impact your professional growth and business success. 

In this comprehensive guide, we will delve into the top B2B events set to shape the industry landscape in 2024.

The Power of B2B Events

B2B events are powerhouses for fostering connections, exchanging knowledge, and generating leads. 

They provide a platform for B2B marketers and sales professionals to interact with industry thought leaders, learn about cutting-edge tools and techniques, and stay abreast of the latest trends. 

These events also serve as catalysts for innovation, offering participants a chance to explore new ideas and strategies that can propel their businesses forward.

Curated List of B2B Events in 2024

Now, let’s dive into our curated list of top B2B events to attend in 2024. 

These events cover a range of industries, from healthcare and fintech to IT and marketing, offering something for everyone.

B2B Marketing Exchange

Date: February 26-28, 2024

Venue: The Phoenician 

Location: Scottsdale, Arizona, USA

Touted as a must-attend event for those keen to understand how intelligent marketing, sales, and content can synergize to create unforgettable content, the B2B Marketing Exchange promises to deliver a roadmap for bold B2B marketers. 

The event is designed to help attendees navigate the industry’s unique opportunities and diversify brand, demand, and data-fueled creativity.

Gartner Data & Analytics Summit

Date: March 11-13, 2024

Venue: Walt Disney World Swan and Dolphin Resort

Location: Orlando, Florida, USA

The Gartner Data & Analytics Summit 2024 offers insights, strategies, and leadership insights, covering the challenges most critical to Chief Data Analytics Officers (CDAOs), and D&A senior leaders. 

The focus is on artificial intelligence and generative AI, data and analytics governance, data architectures, and the business value of data and analytics.

Adobe Summit

Date: March 25-28, 2024

Venue: The Venetian Resort

Location: Las Vegas, Nevada, USA

The Adobe Summit uniquely combines marketing insights with Adobe’s technological expertise, making it a must-attend event for B2B marketers looking to stay at the forefront of their field. 

The event features over 200 sessions on demand, led by top industry leaders, offering insights into the content supply chain, customer journey management, and customer data management and acquisition.

B2B Summit North America

Date: May 5-8, 2024

Venue: Austin Convention Center

Location: Austin, Texas, USA

The B2B Summit North America by Forrester is a trusted event that delivers the information and insight required to make bolder, smarter decisions. 

The summit focuses on strategies, technologies, and leadership techniques for transforming marketing departments into revenue-generating machines.

SaaStr Annual 

Date: September 10-12, 2024

Venue: Austin Convention Center

Location: Austin, Texas, USA

The SaaStr Annual is known as the world’s largest gathering of SaaS founders, VCs, and execs, offering attendees a chance to learn from the best in the SaaS industry. 

The event focuses on helping attendees scale faster with less stress and more success.

MAICON (Marketing AI Conference)

Date: September 10-12, 2024

Venue: Huntington Convention Center of Cleveland

Location: Cleveland, Ohio, USA

MAICON is an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. 

The conference focuses on helping marketers understand, pilot, and scale artificial intelligence.

Dreamforce by Salesforce

Date: September 17-19, 2024

Venue: Moscone Convention Center

Location: San Francisco, California, USA

Dreamforce, hosted by Salesforce, is a massive event that brings together thought leaders, industry pioneers, and thousands of IT professionals. It’s known for its insightful keynotes, training sessions, and networking opportunities, focusing on customer relationship management (CRM) and the future of cloud computing.

Inbound by HubSpot

Date: September 18-20, 2024

Venue: Boston Convention & Exhibition Center

Location: Boston, Massachusetts, USA

Inbound by HubSpot is a global event where careers take off, businesses begin to scale, and the community changes us for the better. 

The event brings together business leaders, industry movers, and shakers from all over the world who share a common focus on the marketing field.

SaaStock Dublin

Date: October 14-16, 2024

Venue: Royal Dublin Society

Location: Dublin, Ireland

SaaStock is a significant European conference focused on SaaS (Software as a Service) businesses. It’s ideal for B2B sales and marketing professionals in the SaaS space, offering insights into scaling businesses, improving sales strategies, and enhancing marketing efforts.

Content Marketing World

Date: October 21-23, 2024

Venue: San Diego Convention Center

Location: San Diego, California, USA

Content Marketing World is the largest gathering of content marketing professionals in the world. 

The conference features over 100 sessions and workshops presented by leading brand marketers from around the world, providing actionable insights into current tactics, tools, and strategies.

Web Summit

Date: November 11-14, 2024

Venue: Altice Arena & Fil

Location: Lisbon, Portugal

While not exclusively B2B, Web Summit is one of the largest technology conferences globally and attracts a significant B2B audience. It covers a range of topics from AI to big data, and includes speakers from various sectors, making it a melting pot of ideas and innovation.

B2B Marketing Forum

Date: November 12-14, 2024

Venue: Omni Boston Hotel

Location: Boston, Massachusetts, USA

The B2B Marketing Forum by MarketingProfs is a conference where today’s leading B2B marketers gather for insights, networking, and laughs. 

The event provides an opportunity to learn about real-world, actionable insights on current tactics, tools, and strategies that stand the test of time.

B2B Marketing Expo

Date: November 27-28, 2024

Venue: ExCeL London

Location: London, United Kingdom

The B2B Marketing Expo is a leading event for marketing solutions and innovation. 

The expo offers a world-class event agenda covering how marketing professionals can advance their businesses and personal careers. 

It features hundreds of suppliers and expert speakers who demonstrate the latest technologies and discuss the most innovative services available.

B2B Online Europe

Date: TBA, December, 2024

Venue: NHow Berlin

Location: Berlin, Germany

The B2B Online Europe event brings together over 350+ customer experience, eCommerce, and digital marketing leaders interested in digital transformation. 

The interactive program includes case studies from Europe’s largest manufacturers, sharing actionable insights and solutions to digital transformation concerns.

Conclusion

Attending B2B events can significantly influence your professional growth and business success. 

The knowledge gained, connections made, and leads generated at these events are invaluable. 

Make sure to consider the trends and predictions related to B2B events in 2024 while planning which events to attend. Happy networking and learning!