Top B2B Email Marketing Tools in 2024

In today’s digital landscape, email marketing remains one of the most effective tools for businesses to engage with their corporate customers. 

It allows companies to deliver targeted email campaigns that resonate with their audience and drive results. 

However, with a plethora of B2B email marketing software options available, choosing the right one for your business can be a daunting task. 

To help you make an informed decision, we have conducted extensive research and compiled a list of the best B2B email marketing software available. 

In this article, we will explore the key features, pricing, ease of use, and unique selling points of each platform, allowing you to find the perfect solution for your needs.

The Importance of Choosing the Right B2B Email Marketing Software

Email marketing plays a crucial role in acquiring and engaging customers for businesses. 

According to research, 72% of brands utilize email marketing to connect with their target audience. 

Furthermore, almost half of B2B marketers believe that email is the most effective channel to generate engagement in the early stages of the business-customer relationship. 

Email marketing software not only helps businesses expand their audience and differentiate their email lists but also unifies all promotional channels into one powerful tool. 

It enables businesses to increase sales, boost revenue, and reach new heights. 

However, choosing the wrong software can have detrimental effects on deliverability, costs, and the overall effectiveness of marketing efforts. 

Therefore, it is crucial to select a reliable and feature-rich platform that aligns with your business needs.

What to Look for in B2B Email Marketing Software

When searching for the right B2B email marketing software, several key factors should be considered. 

These factors include:

Key Features

Email marketing services vary in the features they offer, so it is essential to find one that meets your specific needs. 

Look for providers that offer automation, segmentation, and A/B testing capabilities.

Automation features such as auto-responders and drip campaigns allow marketers to send automated emails based on user behavior or other triggers. 

This can be particularly useful in nurturing leads and guiding them through the sales funnel. 

Segmentation enables marketers to divide their contacts into logical groups, allowing for targeted messaging and personalized communication. 

A/B testing allows marketers to test different versions of emails to determine which is more effective in terms of open and click-through rates.

Integrations

B2B email marketing software should offer accurate and reliable integrations with other business systems. 

This includes CRM software, project management tools, payment processing platforms, and customer experience tracking solutions. 

Seamless integrations enable businesses to move data between different parts of their organization in real-time, streamline processes, and reduce manual work. 

Integration with CRM systems, for example, allows for up-to-date customer data, enabling marketers to segment their email lists and target the right customers effectively.

Pricing

When selecting a B2B email marketing software provider, consider pricing. 

Many platforms offer free plans with limited features and restrictions. 

These free plans can be a great way to test the interface and basics of service before committing to a paid plan.

When choosing between paid plans, consider the size of your subscriber base and the number of emails you plan to send.

Some platforms offer flexible pricing based on the number of contacts, while others have unlimited emails in their plans.

It is also important to consider the features included in each plan, as some platforms reserve advanced automation and transactional emails for higher-tier plans.

Top B2B Email Marketing Software

Let’s explore some of the top email marketing software for B2B marketers and their key features.

1. ActiveCampaign

Known for its powerful automation capabilities, ActiveCampaign is ideal for businesses of any size. 

It offers a range of automation, good reporting, and high deliverability rates. 

However, it’s more expensive for its Plus and Professional plans and doesn’t offer a free plan

Pricing: From $39/month.

Pros: Excellent for automation, good reporting capabilities, high deliverability rates, free migration service.

Cons: More expensive Plus and Professional plans, no free plan offered.

Best For: Businesses of any size needing powerful automation and reporting.

2. GetResponse

This platform is user-friendly with an easy-to-use interface and offers a free plan for up to 500 contacts. 

GetResponse is recognized for its built-in sales funnel software, although accessing advanced features can become costly.

Pricing: From $19/month; free plan for up to 500 contacts.

Pros: Easy-to-use interface, built-in sales funnel software, good support.

Cons: Can get expensive for features like marketing automation or e-commerce.

Best for: Those needing an easy interface with sales funnel capabilities.

3. Brevo (formerly Sendinblue)

A cost-effective solution, Brevo provides good value with features like a WordPress plugin and CRM in its free plan. 

While it offers a range of functionalities, deliverability rates may vary.

Pricing: From $35/month; free plan with unlimited contacts.

Pros: Good value for the price, includes a WordPress plugin and CRM.

Cons: Deliverability rates can fluctuate.

Best for: Those looking for an affordable option with CRM features.

4. HubSpot

Ideal for managing large contact databases, HubSpot facilitates easy integration with various lead generation platforms and allows the creation of free landing pages. 

However, subscription plans can be expensive.

Pricing: From $20/month; 14-day free trial.

Pros: Great for managing large contact databases, free landing page creation.

Cons: Expensive subscription plans.

Best for: Large businesses needing comprehensive contact management.

5. MailerLite

Offering a free plan for up to 1,000 contacts, MailerLite is an affordable choice with a good range of features. 

It may, however, lack the depth required by larger businesses.

Pricing: From $25/month; free plan for up to 1,000 contacts.

Pros: Affordable, good range of features.

Cons: Limited features for larger businesses, basic reporting.

Best for: Small to medium businesses seeking affordability.

6. Zoho

Zoho is a budget-friendly option with a comprehensive feature set, including automation and CRM. 

Its user interface might be less intuitive, making it challenging for beginners.

Pricing: From $20/month; 14-day free trial.

Pros: Lower cost option, good features including CRM.

Cons: Not as user-friendly, challenging for beginners.

Best for: Small businesses seeking budget-friendly options with CRM.

7. Constant Contact

Known for features like segmentation and contact management, Constant Contact is ideal for managing event invitations and bookings. 

Its premium for automations is higher compared to other platforms.

Pricing: From $12/month.

Pros: Good features including segmentation, contact management, and event management.

Cons: Higher premium for automations.

Best for: Businesses needing robust contact and event management features.

8. Omnisend

Specially tailored for ecommerce B2B brands, Omnisend offers an extensive library of email templates and advanced features across all plans. 

User feedback suggests a need for better communication on updates.

Pricing: From $16/month; free plan up to 250 contacts.

Pros: Great for e-commerce, extensive email template library.

Cons: Some communication issues reported by users.

Best for: Ecommerce B2B brands looking for comprehensive email marketing tools.

9. Klaviyo

Klaviyo is a powerful email marketing platform particularly favored by ecommerce businesses. 

It stands out for its deep integration with ecommerce platforms, robust segmentation capabilities, and advanced automation features. 

Klaviyo enables businesses to create targeted and highly personalized email campaigns, which can significantly boost conversion rates. 

However, it may be more expensive than some alternatives, particularly for businesses with large email lists.

Pricing: From $20/month; free plan up to 500 monthly email sends

Pros: Deep e-commerce integration, advanced segmentation, and automation.

Cons: Can be expensive for large contact lists.

Best for: E-commerce businesses needing advanced segmentation and personalization.

Final Thoughts on B2B Email Marketing Software

Remember to thoroughly explore each platform and consider your business needs before making a decision. 

Each email marketing software option has its unique features, pricing plans, and integrations, so choose the one that best aligns with your goals and objectives.

In conclusion, B2B email marketing software is an essential tool for businesses looking to engage with their corporate customers effectively. 

The right software can help you expand your audience, streamline processes, and drive revenue. 

By considering the key features, integrations, and pricing options of each platform, you can find the best B2B email marketing software for your business. 

Choose wisely and unlock the full potential of email marketing to boost your business and reach your target audience.