840.74%
Traffic
688.89%
Conversions
300
Leads
Katarina Palcic
Marketing Manager Caleffi
About client
Caleffi is a company specializing in solutions for heating, cooling, water quality, and renewable energy systems.
They offer a wide range of products tailored to these sectors, emphasizing innovation, quality, and sustainability.
Caleffi’s commitment to providing effective solutions for various applications in the HVAC industry is evident in its diverse product offerings and technical expertise.
Challenge
Caleffi faced three primary challenges in its marketing strategy: Firstly, it needed to significantly increase brand awareness.
Secondly, driving more traffic to their website was a critical goal.
Finally, expanding their target audience base and enhancing engagement with this audience were essential components of their overall strategy.
Addressing these challenges was pivotal in boosting their market presence and strengthening their digital footprint.
Solution
To enhance Caleffi’s online presence, we developed a comprehensive sales and marketing strategy.
Our approach included targeted Google search and display ads segmented by products, along with specialized Facebook advertising targeting specific user groups.
The Facebook campaign also featured a lead generation component, focusing on educating and acquiring new contacts in the target audience.
This strategy was aimed at increasing website traffic and expanding Caleffi’s target audience base and engagement.
Results
The Google Ads campaign achieved over 1.7 million impressions and significant click-through rates, while the Facebook Ads campaign reached over 96,000 unique users, resulting in more than 10,000 clicks.
The website’s monthly visit count soared by 840.74%, from 1,360 to nearly 25,000.
Additionally, conversions on the site increased by 668.89%, from 45 to 346.
This marked a significant improvement in both website traffic and audience engagement.
