Elevating Fazi’s Global Market Presence: A Strategic Marketing and Sales Transformation

We spearheaded Fazi’s global marketing and sales strategy, focusing on enhancing brand awareness and generating qualified leads, crucial for their expansion and establishment in new markets.

2,891.21%

Traffic

844.83%

Engaged Users

360.00%

Conversions

About client

Fazi Company is a reputable creator of high-tech casino equipment and top-performing online casino games.

They have established a strong global presence, offering over 150 games across 50 markets.

Their focus lies in forging powerful partnerships with clients worldwide, delivering engaging gaming experiences, and ensuring exceptional service.

Fazi’s innovative game solutions are designed to keep customers engaged and returning for more, underlining their commitment to both quality and customer satisfaction.

Challenge

Following its partial acquisition by Novomatic, Fazi faced a significant challenge in expanding its market reach.

The company lacked a structured marketing and sales strategy, with no existing advertisement campaigns or lead-generation mechanisms in place.

Despite their ambition to penetrate new markets, Fazi needed to establish a robust marketing and sales strategy.

Additionally, they aimed to generate sales-qualified leads for setting up appointments with potential partners.

Solution

Our solution for Fazi encompassed a streamlined global marketing and sales strategy, prioritizing brand awareness and effective lead generation.

We implemented focused campaigns to cultivate qualified leads for partnership appointments and enhanced their international fair presence through targeted advertising.

Additionally, our strategy included essential market entry consulting, equipping Fazi with the necessary tools for successful new market penetration. This approach was tailored to elevate Fazi’s industry standing and foster meaningful business connections.

Results

Our targeted LinkedIn campaigns for FAZI yielded 137,177 impressions and 35 sales-qualified leads, focusing on the gambling and casino industry.

The ‘Always On’ website traffic campaigns across LinkedIn and Google Ads dramatically increased website engagement, with over 800,000 impressions and nearly 29,000 clicks.

This approach significantly boosted website traffic and conversions, marking a successful outcome.

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