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Cold email benchmarks scorecard

Type your reply, bounce and spam complaint rates and see where each one stands. The lines come from Instantly's 2026 report and Google and Yahoo's sender rules, and every one is labelled.

Step 1: Your rates
All replies divided by emails sent, negative and follow-up replies included. That is how the benchmark counts it. A positive-only rate would compare badly.
Bounced emails divided by emails sent, from the same report.
Step 2: Two more if you have them
From Google Postmaster Tools for the sending domain. If it is not set up, leave this empty and set it up, because this is where Google measures it.
Lets the page say how many replies a line would have meant from your sends.