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LEAD GENERATION

Lead generation that creates qualified pipeline, not form fills

We run full-service B2B lead generation across the right channels for your buyers — from ad creative and targeting to landing pages and MQL handoff to your sales team.

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Take the quiz

FIT CHECK

Who is it for

A quick fit check based on your goal, team capacity,

and timeline.

A quick fit check based on your goal, team capacity,

and timeline.

A quick fit check based on your goal, team capacity,

and timeline.

Best fit if

You need more qualified demand, fast

You want actual pipeline, not just more leads.

You can define your ICP and exclusions

Clear targeting is what protects lead quality.

You have a sales follow-up process

Leads convert when speed and ownership are clear.

You can support one strong offer or angle

Paid works best with a clear hook and proof.

Not a fit if

You want cheap leads at any cost

Low cost usually means low intent.

You cannot follow up within a day

Slow follow-up kills conversion.

Your offer is unclear and uproven

Ads amplify what is already working.

You expect guarantees

Results depend on your market and offer.

THE PROCESS

How it works

From brief to first MQLs in three to four weeks. Every campaign is built around your offer, your buyers, and how your sales team qualifies leads.

Offer and audience brief

We map your offer, ICP, buying triggers, and objections before touching a platform. The brief shapes everything that follows.

Channel and format selection

Based on your audience and offer, we select the right channels — LinkedIn, Google, Meta, or a combination — and the formats most likely to convert for your specific goal.

Landing page build

We design and build conversion-focused landing pages matched to each campaign. No sending paid traffic to your homepage.

Creative and copy

We write ad copy and produce creative across all required formats. Every ad is written to stop the right person and move them to the next step.

Campaign setup and launch

We build the full campaign structure, set up tracking, configure conversion events, and launch once everything is verified.

Optimisation and MQL reporting

We monitor performance weekly, optimise toward lead quality — not just volume — and report against MQLs delivered to your sales team each month.

Offer and audience brief

We map your offer, ICP, buying triggers, and objections before touching a platform. The brief shapes everything that follows.

Channel and format selection

Based on your audience and offer, we select the right channels — LinkedIn, Google, Meta, or a combination — and the formats most likely to convert for your specific goal.

Landing page build

We design and build conversion-focused landing pages matched to each campaign. No sending paid traffic to your homepage.

Creative and copy

We write ad copy and produce creative across all required formats. Every ad is written to stop the right person and move them to the next step.

Campaign setup and launch

We build the full campaign structure, set up tracking, configure conversion events, and launch once everything is verified.

Optimisation and MQL reporting

We monitor performance weekly, optimise toward lead quality — not just volume — and report against MQLs delivered to your sales team each month.

Offer and audience brief

We map your offer, ICP, buying triggers, and objections before touching a platform. The brief shapes everything that follows.

Channel and format selection

Based on your audience and offer, we select the right channels — LinkedIn, Google, Meta, or a combination — and the formats most likely to convert for your specific goal.

Landing page build

We design and build conversion-focused landing pages matched to each campaign. No sending paid traffic to your homepage.

Creative and copy

We write ad copy and produce creative across all required formats. Every ad is written to stop the right person and move them to the next step.

Campaign setup and launch

We build the full campaign structure, set up tracking, configure conversion events, and launch once everything is verified.

Optimisation and MQL reporting

We monitor performance weekly, optimise toward lead quality — not just volume — and report against MQLs delivered to your sales team each month.

RESULTS

What success looks like when paid lead gen is built around pipeline.

Most lead generation campaigns generate activity. These are the six things that change when every campaign is built around MQL quality instead.

Better lead quality

Buyers who fill your forms match your ICP because targeting and exclusions were set before the first ad went live.

More qualified meetings

Sales gets leads worth calling. Less time disqualifying, more time in real conversations with people who have a reason to buy.

Less wasted spend

Budget goes toward audiences and formats that convert. Underperforming campaigns get cut early, not after months of bad results.

Faster learnings

Every campaign generates signal. Creative, messaging, and audience tests tell you what works — and that knowledge carries forward.

Stronger follow-up conversion

Leads arrive warm, with context. Sales knows what the person saw and what they responded to, which makes the first conversation easier.

Repeatable acquisition system

When campaigns, landing pages, and follow-up are aligned, you have a system that produces pipeline on demand — not just when you run a one-off push.

Better lead quality

Buyers who fill your forms match your ICP because targeting and exclusions were set before the first ad went live.

More qualified meetings

Sales gets leads worth calling. Less time disqualifying, more time in real conversations with people who have a reason to buy.

Less wasted spend

Budget goes toward audiences and formats that convert. Underperforming campaigns get cut early, not after months of bad results.

Faster learnings

Every campaign generates signal. Creative, messaging, and audience tests tell you what works — and that knowledge carries forward.

Stronger follow-up conversion

Leads arrive warm, with context. Sales knows what the person saw and what they responded to, which makes the first conversation easier.

Repeatable acquisition system

When campaigns, landing pages, and follow-up are aligned, you have a system that produces pipeline on demand — not just when you run a one-off push.

Better lead quality

Buyers who fill your forms match your ICP because targeting and exclusions were set before the first ad went live.

More qualified meetings

Sales gets leads worth calling. Less time disqualifying, more time in real conversations with people who have a reason to buy.

Less wasted spend

Budget goes toward audiences and formats that convert. Underperforming campaigns get cut early, not after months of bad results.

Faster learnings

Every campaign generates signal. Creative, messaging, and audience tests tell you what works — and that knowledge carries forward.

Stronger follow-up conversion

Leads arrive warm, with context. Sales knows what the person saw and what they responded to, which makes the first conversation easier.

Repeatable acquisition system

When campaigns, landing pages, and follow-up are aligned, you have a system that produces pipeline on demand — not just when you run a one-off push.

Not sure if you are generating the right leads?

Take a quick quiz to see where your lead gen is leaking and what to fix first.

Take the quiz

PACKAGES

Pick your starting point

Designed for teams that need qualified leads delivered to sales, not just campaign management.

Starter

One offer, one market, done properly.

1 lead generation campaign

1 offer and funnel

up to 2 channels

Campaign strategy and setup

Audience targeting

Ad copywriting and creative design

Landing page and lead form recommendations

Campaign optimisation

Monthly performance review call

Email support

€1.990/month

Billed monthly

Get started

Client stories

Real work, real context. What we shipped, what changed, and what we learned.

Precision Resource

Grou built Precision Resource's outbound engine across 6 markets

20.2%Top campaign reply rate

79.8%Top campaign open rate

Manufacturing501-1000

T-2

Grou helped T-2 generate 150 conversations for its cyber security solutions

150Conversations started

11.8%Reply rate

IT services201-500

Joan

Grou helped Joan generate 489 conversations through LinkedIn

489Conversations started

57Interested leads

Software51-200

Cedevita Olimpija

Grou built Cedevita Olimpija’s sponsorship outreach engine

251Conversations started

12.1%Positive replies

Sports1-10

Plastit

Grou built a multi-channel outbound Plastit to reach hardware buyers across Europe

Grou helped Spintec build visibility and credibility in B2B iGaming

2XFollowers growth

60%Organic growth

iGaming51-200

Browse all

CASE STUDIES

Client stories

Real work, real context. What we shipped, what changed, and what we learned.

Precision Resource

Grou built Precision Resource's outbound engine across 6 markets

20.2%Top campaign reply rate

79.8%Top campaign open rate

Manufacturing501-1000

T-2

Grou helped T-2 generate 150 conversations for its cyber security solutions

150Conversations started

11.8%Reply rate

IT services201-500

Joan

Grou helped Joan generate 489 conversations through LinkedIn

489Conversations started

57Interested leads

Software51-200

Cedevita Olimpija

Grou built Cedevita Olimpija’s sponsorship outreach engine

251Conversations started

12.1%Positive replies

Sports1-10

Plastit

Grou built a multi-channel outbound Plastit to reach hardware buyers across Europe

Grou helped Spintec build visibility and credibility in B2B iGaming

2XFollowers growth

60%Organic growth

iGaming51-200

Browse all

CASE STUDIES

Client stories

Real work, real context. What we shipped, what changed, and what we learned.

Precision Resource

Grou built Precision Resource's outbound engine across 6 markets

20.2%Top campaign reply rate

79.8%Top campaign open rate

Manufacturing501-1000

T-2

Grou helped T-2 generate 150 conversations for its cyber security solutions

150Conversations started

11.8%Reply rate

IT services201-500

Joan

Grou helped Joan generate 489 conversations through LinkedIn

489Conversations started

57Interested leads

Software51-200

Cedevita Olimpija

Grou built Cedevita Olimpija’s sponsorship outreach engine

251Conversations started

12.1%Positive replies

Sports1-10

Plastit

Grou built a multi-channel outbound Plastit to reach hardware buyers across Europe

Grou helped Spintec build visibility and credibility in B2B iGaming

2XFollowers growth

60%Organic growth

iGaming51-200

Browse all

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Grou helped us deliver several highly specialised expert events by building precise invitee databases and reaching the right people with personalised communication. Their targeted, data-driven approach had a clear impact on engagement, response rates, attendance quality, and the overall success of our events.

Gaja Novkovic

Manager

Since partnering with Grou, we have seen a 200% increase in LinkedIn followers and more than 100% growth in organic impressions, reactions, comments, and reposts. The team delivers on time, responds quickly, and has made the whole engagement a clear success.

Marina Blazko

Marketing Manager

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou has a deep understanding of our voice and the gaming industry. They were highly responsive, flexible, and timely throughout the whole engagement — and very adaptable, able to shift tone depending on the context. Our LinkedIn following, post reach, and engagement rates all saw significant growth.

Andre Villandberg

CEO @ Bullshark Games

We have been working with Aljaž and Grou almost since they started. They helped us generate qualified leads across a broad range of industries and target markets. What we value most is their adaptability. Whenever our focus or targeting changed, they found a way to adjust and keep delivering results.

Jan Kukovec

CEO

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Working with Grou was a seamless experience from start to finish. They generated over 25 qualified leads through targeted outreach, delivered everything on time, and kept us informed with regular check-ins and reports. What stood out most was their proactive approach — they didn't wait for problems to arise, they came with solutions.

Aljaz Urbanc

Head of Marketing @ Jelovica

We have worked with Grou on three digital campaigns so far. They helped us increase event visibility, boost registrations, generate new leads, and connect with businesses in our target sectors. The team was responsive, easy to work with, and delivered a very good overall experience.

Tara Plesko

Sustainability and PR Manager

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Aljaz Urbanc

Head of Marketing @ Jelovica

Jan Kukovec

CEO

Marina Blazko

Marketing Manager

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Andre Villandberg

CEO @ Bullshark Games

Gaja Novkovic

Manager

Tara Plesko

Sustainability and PR Manager

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Andre Villandberg

CEO @ Bullshark Games

Aljaz Urbanc

Head of Marketing @ Jelovica

Gaja Novkovic

Manager

Jan Kukovec

CEO

Tara Plesko

Sustainability and PR Manager

Marina Blazko

Marketing Manager

FAQ

Frequently asked questions

Clear answers on how we run campaigns, what we need from you, and what to expect.

What channels do you run?

We run lead generation across the channels where your buyers are active. LinkedIn is the most common starting point for B2B, but depending on your ICP and offer we also run Google, Meta, Reddit, RichAds, 6sense, and others. We recommend the right mix based on where your buyers actually are, not platform preference.

What channels do you run?

Do you handle tracking and attribution?

We set up conversion tracking and reporting before launch so you can see what is driving pipeline. The exact setup depends on your stack, but we make sure the data is clean from day one.

Do you handle tracking and attribution?

We set up conversion tracking and reporting before launch so you can see what is driving pipeline. The exact setup depends on your stack, but we make sure the data is clean from day one.

Do you handle tracking and attribution?

We set up conversion tracking and reporting before launch so you can see what is driving pipeline. The exact setup depends on your stack, but we make sure the data is clean from day one.

What do you optimise for?

We optimise for qualified pipeline signals — lead quality, meeting outcomes, and sales feedback. We do not chase cheap leads or vanity metrics.

What do you optimise for?

We optimise for qualified pipeline signals — lead quality, meeting outcomes, and sales feedback. We do not chase cheap leads or vanity metrics.

What do you optimise for?

We optimise for qualified pipeline signals — lead quality, meeting outcomes, and sales feedback. We do not chase cheap leads or vanity metrics.

What do you need from us?

A setup workshop covers your ICP, offer, proof points, routing, and approvals. After that we mainly need regular feedback on lead quality and sales outcomes so we can keep improving.

What do you need from us?

A setup workshop covers your ICP, offer, proof points, routing, and approvals. After that we mainly need regular feedback on lead quality and sales outcomes so we can keep improving.

What do you need from us?

A setup workshop covers your ICP, offer, proof points, routing, and approvals. After that we mainly need regular feedback on lead quality and sales outcomes so we can keep improving.

How fast can we launch?

Most campaigns are set up and ready to launch within 14 days of brief sign-off. If you need multiple channels or new landing pages, we confirm the timeline upfront.

How fast can we launch?

Most campaigns are set up and ready to launch within 14 days of brief sign-off. If you need multiple channels or new landing pages, we confirm the timeline upfront.

How fast can we launch?

Most campaigns are set up and ready to launch within 14 days of brief sign-off. If you need multiple channels or new landing pages, we confirm the timeline upfront.

Is ad spend included?

No. Ad spend goes directly to the platform from your account. We manage the campaigns and optimisation — you control the budget.

Is ad spend included?

No. Ad spend goes directly to the platform from your account. We manage the campaigns and optimisation — you control the budget.

Is ad spend included?

No. Ad spend goes directly to the platform from your account. We manage the campaigns and optimisation — you control the budget.

How do you keep lead quality high?

We use tight targeting, exclusion lists, and form friction to filter out bad fits before they convert. We also iterate based on sales feedback, not just platform metrics.

How do you keep lead quality high?

We use tight targeting, exclusion lists, and form friction to filter out bad fits before they convert. We also iterate based on sales feedback, not just platform metrics.

How do you keep lead quality high?

We use tight targeting, exclusion lists, and form friction to filter out bad fits before they convert. We also iterate based on sales feedback, not just platform metrics.

How do you define a qualified lead?

We agree on the MQL definition with your team before the campaign launches — typically a combination of job title, company size, and intent. We do not count every form fill as a qualified lead.

How do you define a qualified lead?

We agree on the MQL definition with your team before the campaign launches — typically a combination of job title, company size, and intent. We do not count every form fill as a qualified lead.

How do you define a qualified lead?

We agree on the MQL definition with your team before the campaign launches — typically a combination of job title, company size, and intent. We do not count every form fill as a qualified lead.

Can we pause or cancel?

Yes. We work on monthly terms. If something changes on your end, you can pause or stop with notice. No lock-in beyond the initial setup period.

Can we pause or cancel?

Yes. We work on monthly terms. If something changes on your end, you can pause or stop with notice. No lock-in beyond the initial setup period.

Can we pause or cancel?

Yes. We work on monthly terms. If something changes on your end, you can pause or stop with notice. No lock-in beyond the initial setup period.