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KK Cedevita Olimpija is Slovenia’s leading professional basketball club, competing in the ABA League and EuroCup. Alongside the sporting side, the club runs a Poslovni Klub, a Business Club and sponsorship programme built around VIP events, networking opportunities, and relationships with Slovenian business leaders.
For this engagement, the club needed a more structured way to reach new potential sponsors and Business Club members, while also supporting event promotion throughout the season.
Sponsorship sales in sport are highly relationship-driven. Most clubs rely on inbound interest, personal networks, and one-off calls, which makes growth slow and difficult to scale.
Cedevita Olimpija had a strong brand and a relevant business audience, but no structured system for reaching new sponsors, qualifying interest, or staying consistent across campaign waves. On top of that, each VIP event required its own outreach cycle, sequence copy, reminders, landing page support, and visuals, all tied to the match calendar.
The challenge was to build a system that could support both long-term sponsorship outreach and short-term event activation without becoming chaotic.
Our goal was to help Cedevita Olimpija create a repeatable sponsorship outreach system that could generate conversations with the right business decision-makers and support Business Club event attendance throughout the season.
The system also needed to be personal. Outreach had to come from the club’s own marketing director, not from a generic external sender, so the communication felt credible and relationship-led from the first touch.
We approached the project as a founder- or executive-led sponsorship outreach engine built around personal email and LinkedIn accounts.
First, we set up and managed the club’s dedicated Lemlist infrastructure. Then we built segmented lists of Slovenian CEOs, directors, and heads of marketing across sectors suited to sports sponsorship. Each audience was grouped by intent, warm re-engagement, new prospects, or event-specific targets, so messaging could stay relevant.
We also treated each VIP event as its own activation wave. That meant not just outreach sequences, but full campaign packages: invitation logic, reminders, visuals, and landing page copy.
We built and managed multi-channel sponsorship outreach campaigns for Cedevita Olimpija’s Business Club from October 2024 onward.
Our work included:
setting up and managing the dedicated Lemlist account for the Business Club
building segmented prospect lists of Slovenian business decision-makers
writing LinkedIn and email sequences for both new prospects and warm leads
running multi-step campaigns combining LinkedIn connection requests, personal messages, and email follow-ups
producing outreach copy, event visuals, and landing page text for each VIP event
managing campaign waves tied to the match and event calendar
tracking conversations, reply quality, and interest signals across campaigns
The outreach system gave Cedevita Olimpija a much more structured way to generate sponsorship and Business Club demand.
Across 9 campaigns, the outreach reached 2,151 Slovenian business decision-makers, generated 251 replies, and maintained a 64.5% average open rate. LinkedIn invitation acceptance ranged between 50% and 61% across the core multichannel campaigns, showing strong receptiveness to a premium sports brand reaching out in a personal way.
The system also surfaced strong buying signals. Multiple prospects moved into proposal-stage conversations. At the same time, the club used the same engine to activate 4 VIP events with dedicated campaigns, visuals, and landing page support.
Sponsorship sales perform better when outreach comes directly from the club’s own leadership or marketing contact.
LinkedIn plus email is a strong combination for reaching senior business audiences in Slovenia.
Event-specific campaigns outperform generic sponsorship messaging because the invitation feels timely and concrete.
Every accepted LinkedIn connection and reply adds to the club’s long-term owned audience, not just one event cycle.
A sports club can systematise sponsorship outreach without losing the personal, relationship-led nature of the sale.
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