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IGAMING

iGaming marketing that drives pipeline

We help iGaming teams generate qualified partner conversations using outbound, content, and targeted demand campaigns.

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COMMON BLOCKERS

Where pipeline gets stuck in iGaming

The most common reasons marketing stays active, but the pipeline stays inconsistent.

Hard to stand out

Markets are crowded and offers sound similar. Without a clear angle and proof, buyers default to incumbents.

Hard to stand out

Markets are crowded and offers sound similar. Without a clear angle and proof, buyers ignore.

Hard to stand out

Markets are crowded and offers sound similar. Without a clear angle and proof, buyers default to incumbents.

Demand is inconsistent

Pipeline spikes around events and launches. Between pushes, momentum drops, and forecasts get shaky.

Demand is inconsistent

Decision-makers are busy and often protected by layers. Generic outreach gets ignored.

Demand is inconsistent

Pipeline spikes around events and launches. Between pushes, momentum drops, and forecasts get shaky.

Wrong-fit attention

Content and ads drive activity, but not the right partners. BD spends time filtering instead of progressing deals.

Wrong-fit attention

Procurement, ops, and engineering want different things. One message rarely works for all.

Wrong-fit attention

Content and ads drive activity, but not the right partners. BD spends time filtering instead of progressing deals.

Slow conversion to meetings

Interest doesn’t turn into calls because follow-up is fragmented. Buyers go quiet when the next step isn’t clear.

Slow conversion to meetings

Interest doesn’t turn into calls because follow-up is broken. Buyers ignore when the offer isn’t clear.

Slow conversion to meetings

Interest doesn’t turn into calls because follow-up is fragmented. Buyers go quiet when the next step isn’t clear.

OUR APPROACH

What moves iGaming buyers to meetings

What we do consistently to get iGaming operators and platform buyers to respond and show up.

Speak the vertical, not the industry

Sportsbook, casino, live dealer, aggregator — each has different priorities and different buyers. We segment by vertical and role so the message lands as relevant, not generic. "iGaming" is not a target audience.

Build familiarity before the cold touch

iGaming is a small world where everyone knows everyone. LinkedIn content that positions you as a credible voice in the space means outbound lands warmer — your name is already in their feed before your email hits their inbox.

Time outreach around the event calendar

ICE, SiGMA, G2E, and affiliate conferences drive most iGaming relationships. We run sequences timed around these events so outreach lands when operators are actively evaluating new suppliers — not in the middle of a dead quarter.

Reach the commercial layer, not just technical

iGaming deals stall when outreach only hits product or technical contacts. We build lists that include commercial directors, heads of partnerships, and C-level buyers — the people who can actually move a deal forward.

Speak the vertical, not the industry

Build familiarity before the cold touch

Time outreach around the event calendar

Reach the commercial layer, not just technical

Speak the vertical, not the industry

Build familiarity before the cold touch

Time outreach around the event calendar

Reach the commercial layer, not just technical

FIRST MONTH

What happens in the first month

The setup and execution steps before we scale volume and start compounding results.

Define buying roles and ICP

We map every stakeholder involved in the buying decision and lock the ICP with clear fit rules and exclusions. This is the foundation everything else is built on.

Proof and credibility

We take your existing work and structure it into proof blocks — short, specific, and reusable. Sales uses them in outbound, LinkedIn, and on calls from day one.

Launch campaign

We launch outbound to priority accounts first. Early targeting is tight — volume comes after we know which segments and messages generate replies from the right roles.

Set routing and follow-up

We set fit rules so every reply goes to the right person fast. Slow handoffs lose meetings. We keep follow-up structured so booked calls actually convert.

FIRST MONTH

What happens in the first month

The setup and execution steps before we scale volume and start compounding results.

Define buying roles and ICP

We map every stakeholder involved in the buying decision and lock the ICP with clear fit rules and exclusions. This is the foundation everything else is built on.

Proof and credibility

We take your existing work and structure it into proof blocks — short, specific, and reusable. Sales uses them in outbound, LinkedIn, and on calls from day one.

Launch campaign

We launch outbound to priority accounts first. Early targeting is tight — volume comes after we know which segments and messages generate replies from the right roles.

Set routing and follow-up

We set fit rules so every reply goes to the right person fast. Slow handoffs lose meetings. We keep follow-up structured so booked calls actually convert.

FIRST MONTH

What happens in the first month

The setup and execution steps before we scale volume and start compounding results.

Define buying roles and ICP

We map every stakeholder involved in the buying decision and lock the ICP with clear fit rules and exclusions. This is the foundation everything else is built on.

Proof and credibility

We take your existing work and structure it into proof blocks — short, specific, and reusable. Sales uses them in outbound, LinkedIn, and on calls from day one.

Launch campaign

We launch outbound to priority accounts first. Early targeting is tight — volume comes after we know which segments and messages generate replies from the right roles.

Set routing and follow-up

We set fit rules so every reply goes to the right person fast. Slow handoffs lose meetings. We keep follow-up structured so booked calls actually convert.

FIRST 90 DAYS

What to expect in the first 90 days

Results compound over time. Here’s what typically changes by month.

Month 1 — Early signal

You get early signal from the right buying roles. You learn which segments and angles deserve focus, then plan next steps weekly.

Month 2 — Sharper targeting

Targeting and messaging sharpen with real feedback. Reply quality improves, and more conversations convert into booked meetings.

Month 3 — Scaling what works

Winning segments get scaled and weak ones get cut. Pipeline flow becomes steadier, and forecasting stops feeling like guesswork.

After 90 days — Repeatable system

You have a repeatable manufacturing lead gen system. Outbound, content, and paid all work together to drive qualified pipeline consistently.

Month 1 — Early signal

You get early signal from the right buying roles. You learn which segments and angles deserve focus, then plan next steps weekly.

Month 2 — Sharper targeting

Targeting and messaging sharpen with real feedback. Reply quality improves, and more conversations convert into booked meetings.

Month 3 — Scaling what works

Winning segments get scaled and weak ones get cut. Pipeline flow becomes steadier, and forecasting stops feeling like guesswork.

After 90 days — Repeatable system

You have a repeatable manufacturing lead gen system. Outbound, content, and paid all work together to drive qualified pipeline consistently.

Month 1 — Early signal

You get early signal from the right buying roles. You learn which segments and angles deserve focus, then plan next steps weekly.

Month 2 — Sharper targeting

Targeting and messaging sharpen with real feedback. Reply quality improves, and more conversations convert into booked meetings.

Month 3 — Scaling what works

Winning segments get scaled and weak ones get cut. Pipeline flow becomes steadier, and forecasting stops feeling like guesswork.

After 90 days — Repeatable system

You have a repeatable manufacturing lead gen system. Outbound, content, and paid all work together to drive qualified pipeline consistently.

SERVICES

The play we run iGaming lead generation

We start with the fastest lever to create a market signal, then add supporting channels to improve reply quality and meeting conversion over time.

LinkedIn content

We publish content that builds credibility with your ICP before outreach starts — so trust is already there and replies come faster.

Learn more→

Lead generation

We build and enrich targeted prospect lists, run campaigns across channels, and refine each sprint based on what sales converts.

Learn more→

Outbound

We write, sequence, and manage outbound that turns cold accounts into booked meetings — with fast reply routing and clear fit rules.

Learn more→

SERVICES

The play we run iGaming lead generation

We start with the fastest lever to create a market signal, then add supporting channels to improve reply quality and meeting conversion over time.

LinkedIn content

We publish content that builds credibility with your ICP before outreach starts — so trust is already there and replies come faster.

Learn more→

Lead generation

We build and enrich targeted prospect lists, run campaigns across channels, and refine each sprint based on what sales converts.

Learn more→

Outbound

We write, sequence, and manage outbound that turns cold accounts into booked meetings.

Learn more→

SERVICES

The play we run iGaming lead generation

We start with the fastest lever to create a market signal, then add supporting channels to improve reply quality and meeting conversion over time.

LinkedIn content

We publish content that builds credibility with your ICP before outreach starts — so trust is already there and replies come faster.

Learn more→

Lead generation

We build and enrich targeted prospect lists, run campaigns across channels, and refine each sprint based on what sales converts.

Learn more→

Outbound

We write, sequence, and manage outbound that turns cold accounts into booked meetings — with fast reply routing and clear fit rules.

Learn more→

MEASUREMENT

How we measure manufacturing lead generation success

These are the numbers we review with you every two weeks — they show what is working, what is not, and what we are fixing.

Reply quality from target roles

Tracks whether replies come from the right buying roles and accounts — not just any response.

Meetings booked and show rate

Tracks how many conversations turn into booked meetings and how many of those actually show up.

Segment performance by ICP

Tracks which niches, roles, and segments perform best so we scale what works and cut what doesn't.

Time to first reply and time to meeting

Tracks speed from first touch to reply, then from reply to booked call — slow handoffs kill pipeline.

Sales feedback on fit and objections

Tracks what sales hears on calls — where leads drop, what objections repeat, and where fit breaks down.

Pipeline created or influenced

Tracks pipeline value generated or influenced by outbound and content where CRM tracking allows it.

Reply quality from target roles

Tracks whether replies come from the right buying roles and accounts — not just any response.

Meetings booked and show rate

Tracks how many conversations turn into booked meetings and how many of those actually show up.

Segment performance by ICP

Tracks which niches, roles, and segments perform best so we scale what works and cut what doesn't.

Time to first reply and time to meeting

Tracks speed from first touch to reply, then from reply to booked call — slow handoffs kill pipeline.

Sales feedback on fit and objections

Tracks what sales hears on calls — where leads drop, what objections repeat, and where fit breaks down.

Pipeline created or influenced

Tracks pipeline value generated or influenced by outbound and content where CRM tracking allows it.

Reply quality from target roles

Tracks whether replies come from the right buying roles and accounts — not just any response.

Meetings booked and show rate

Tracks how many conversations turn into booked meetings and how many of those actually show up.

Segment performance by ICP

Tracks which niches, roles, and segments perform best so we scale what works and cut what doesn't.

Time to first reply and time to meeting

Tracks speed from first touch to reply, then from reply to booked call — slow handoffs kill pipeline.

Sales feedback on fit and objections

Tracks what sales hears on calls — where leads drop, what objections repeat, and where fit breaks down.

Pipeline created or influenced

Tracks pipeline value generated or influenced by outbound and content where CRM tracking allows it.

CASE STUDIES

Client stories

Real work, real context. What we shipped, what changed, and what we learned.

Spintec

Grou helped Spintec build visibility and credibility in B2B iGaming

Grou helped Bullshark Games build credibility and visibility in B2B iGaming

Grou helped FAZI build one of the strongest LinkedIn audiences in iGaming

30,000+LinkedIn followers

10XLinkedIn followers growth

iGaming201-500

Sportradar

Grou helped Sportradar generate 800+ leads across EMEA

800+Qualified leads

€15Cost per lead

iGaming1,000+

Browse all

CASE STUDIES

Client stories

Real work, real context. What we shipped, what changed, and what we learned.

Spintec

Grou helped Spintec build visibility and credibility in B2B iGaming

Grou helped Bullshark Games build credibility and visibility in B2B iGaming

Grou helped FAZI build one of the strongest LinkedIn audiences in iGaming

30,000+LinkedIn followers

10XLinkedIn followers growth

iGaming201-500

Sportradar

Grou helped Sportradar generate 800+ leads across EMEA

800+Qualified leads

€15Cost per lead

iGaming1,000+

Browse all

CASE STUDIES

Client stories

Real work, real context. What we shipped, what changed, and what we learned.

Spintec

Grou helped Spintec build visibility and credibility in B2B iGaming

Grou helped Bullshark Games build credibility and visibility in B2B iGaming

Grou helped FAZI build one of the strongest LinkedIn audiences in iGaming

30,000+LinkedIn followers

10XLinkedIn followers growth

iGaming201-500

Sportradar

Grou helped Sportradar generate 800+ leads across EMEA

800+Qualified leads

€15Cost per lead

iGaming1,000+

Browse all

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Grou helped us deliver several highly specialised expert events by building precise invitee databases and reaching the right people with personalised communication. Their targeted, data-driven approach had a clear impact on engagement, response rates, attendance quality, and the overall success of our events.

Gaja Novkovic

Manager

Since partnering with Grou, we have seen a 200% increase in LinkedIn followers and more than 100% growth in organic impressions, reactions, comments, and reposts. The team delivers on time, responds quickly, and has made the whole engagement a clear success.

Marina Blazko

Marketing Manager

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou has a deep understanding of our voice and the gaming industry. They were highly responsive, flexible, and timely throughout the whole engagement — and very adaptable, able to shift tone depending on the context. Our LinkedIn following, post reach, and engagement rates all saw significant growth.

Andre Villandberg

CEO @ Bullshark Games

We have been working with Aljaž and Grou almost since they started. They helped us generate qualified leads across a broad range of industries and target markets. What we value most is their adaptability. Whenever our focus or targeting changed, they found a way to adjust and keep delivering results.

Jan Kukovec

CEO

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Working with Grou was a seamless experience from start to finish. They generated over 25 qualified leads through targeted outreach, delivered everything on time, and kept us informed with regular check-ins and reports. What stood out most was their proactive approach — they didn't wait for problems to arise, they came with solutions.

Aljaz Urbanc

Head of Marketing @ Jelovica

We have worked with Grou on three digital campaigns so far. They helped us increase event visibility, boost registrations, generate new leads, and connect with businesses in our target sectors. The team was responsive, easy to work with, and delivered a very good overall experience.

Tara Plesko

Sustainability and PR Manager

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Aljaz Urbanc

Head of Marketing @ Jelovica

Jan Kukovec

CEO

Marina Blazko

Marketing Manager

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Andre Villandberg

CEO @ Bullshark Games

Gaja Novkovic

Manager

Tara Plesko

Sustainability and PR Manager

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Andre Villandberg

CEO @ Bullshark Games

Aljaz Urbanc

Head of Marketing @ Jelovica

Gaja Novkovic

Manager

Jan Kukovec

CEO

Tara Plesko

Sustainability and PR Manager

Marina Blazko

Marketing Manager

FAQ

Manufacturing lead generation FAQs

Quick answers to common questions manufacturing companies ask.

Who do you target in iGaming partnerships?

We target roles that own commercial decisions, partnerships, integrations, and distribution. Targeting is segmented by partner type and region.

Who do you target in iGaming partnerships?

We target roles that own commercial decisions, partnerships, integrations, and distribution. Targeting is segmented by partner type and region.

Who do you target in iGaming partnerships?

We target roles that own commercial decisions, partnerships, integrations, and distribution. Targeting is segmented by partner type and region.

Do you support operators, suppliers, or both?

Yes. We can work with suppliers, operators, and adjacent partners. The ICP, proof, and angles change based on which side you sell to.

Do you support operators, suppliers, or both?

Yes. We can work with suppliers, operators, and adjacent partners. The ICP, proof, and angles change based on which side you sell to.

Do you support operators, suppliers, or both?

Yes. We can work with suppliers, operators, and adjacent partners. The ICP, proof, and angles change based on which side you sell to.

How do you position us when everyone claims the same features?

We build one clear angle and back it with proof blocks that reduce partner risk. That message is then reused across outbound, content, and paid.

How do you position us when everyone claims the same features?

We build one clear angle and back it with proof blocks that reduce partner risk. That message is then reused across outbound, content, and paid.

How do you position us when everyone claims the same features?

We build one clear angle and back it with proof blocks that reduce partner risk. That message is then reused across outbound, content, and paid.

Can you support event follow-up and partner reactivation?

Yes. We can run follow-up from event lists and reactivation for dormant contacts. This is often the fastest way to generate early meetings.

Can you support event follow-up and partner reactivation?

Yes. We can run follow-up from event lists and reactivation for dormant contacts. This is often the fastest way to generate early meetings.

Can you support event follow-up and partner reactivation?

Yes. We can run follow-up from event lists and reactivation for dormant contacts. This is often the fastest way to generate early meetings.

How do you handle compliance-sensitive messaging?

We build a do-not-say list and approval rules in setup. We also segment by market context so messaging stays consistent and safe.

How do you handle compliance-sensitive messaging?

We build a do-not-say list and approval rules in setup. We also segment by market context so messaging stays consistent and safe.

How do you handle compliance-sensitive messaging?

We build a do-not-say list and approval rules in setup. We also segment by market context so messaging stays consistent and safe.

What happens after someone replies?

We handle replies and booking, then route based on fit rules. Your team gets qualified meetings, not long inbox threads.

What happens after someone replies?

We handle replies and booking, then route based on fit rules. Your team gets qualified meetings, not long inbox threads.

What happens after someone replies?

We handle replies and booking, then route based on fit rules. Your team gets qualified meetings, not long inbox threads.

Which channels do you run for iGaming pipeline?

We use outbound as the core driver and support it with LinkedIn content and targeted demand campaigns. The mix depends on your ICP, regions, and how partners typically buy.

Which channels do you run for iGaming pipeline?

We use outbound as the core driver and support it with LinkedIn content and targeted demand campaigns. The mix depends on your ICP, regions, and how partners typically buy.

Which channels do you run for iGaming pipeline?

We use outbound as the core driver and support it with LinkedIn content and targeted demand campaigns. The mix depends on your ICP, regions, and how partners typically buy.

What do you need from us to start?

We need your offer, target partner types, regions, and any proof you can share. If proof is messy, we will help package it during kickoff.

What do you need from us to start?

We need your offer, target partner types, regions, and any proof you can share. If proof is messy, we will help package it during kickoff.

What do you need from us to start?

We need your offer, target partner types, regions, and any proof you can share. If proof is messy, we will help package it during kickoff.

How fast can we launch?

Most setups are ready within 14 days once access and the offer are confirmed. If you need multiple languages or many segments, we’ll confirm timing upfront.

How fast can we launch?

Most setups are ready within 14 days once access and the offer are confirmed. If you need multiple languages or many segments, we’ll confirm timing upfront.

How fast can we launch?

Most setups are ready within 14 days once access and the offer are confirmed. If you need multiple languages or many segments, we’ll confirm timing upfront.