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Bullshark Games

LinkedIn content

iGaming

Grou helped Bullshark Games build credibility and visibility in B2B iGaming

Bullshark Games needed a stronger LinkedIn presence to build visibility and credibility with operators, aggregators, and platform partners. We took over full page management, combined organic content with paid LinkedIn campaigns, and helped grow the page from under 500 followers to 3,500+ while generating nearly 1 million impressions in 12 months.

10X

Followers growth

1M+

Total impressions

10.2%

Organic engagement rate

Bullshark Games

LinkedIn content

iGaming

Grou helped Bullshark Games build credibility and visibility in B2B iGaming

10X

Followers growth

1M+

Total impressions

10.2%

Organic engagement rate

Bullshark Games

LinkedIn content

iGaming

Grou helped Bullshark Games build credibility and visibility in B2B iGaming

10X

Followers growth

1M+

Total impressions

10.2%

Organic engagement rate

Client overview

Bullshark Games is a B2B iGaming studio creating casino game content for operators and aggregators across Europe. In a market where visibility and credibility influence partnerships, LinkedIn plays an important role in how studios are discovered, researched, and evaluated.

For this engagement, the focus was on building a stronger LinkedIn presence that could support awareness, trust, and long-term business visibility with the right B2B audience.

Challenge

When Bullshark Games came to us in at the beginning of 2025, the company page had fewer than 300 followers and no consistent content presence.

That created a credibility problem. In B2B iGaming, buyers often check LinkedIn before they start conversations, especially around trade shows and launch periods. A weak or inactive page makes the company easier to overlook.

The challenge was to build a page that could speak to operators, aggregators, and platform partners in a way that felt relevant and commercially useful, not generic or player-facing.

Goal

Our goal was to help Bullshark Games build a stronger B2B LinkedIn presence that could support brand visibility, audience growth, and commercial credibility.

That meant growing the page, improving content consistency, and using paid amplification to speed up growth during key moments, especially around launches and trade shows.

Approach

We approached the project as a combined content and distribution system.

First, we took over full LinkedIn page management. Then we built a consistent content rhythm tailored to the B2B iGaming audience, focused on game releases, milestones, trade show moments, and studio updates. Paid LinkedIn campaigns were layered on top to increase reach and accelerate follower growth, especially during higher-intent periods.

This gave Bullshark Games a more active, professional, and visible LinkedIn presence without relying on sporadic posting.

Execution

We managed Bullshark Games’ LinkedIn presence across three connected workstreams.

Our work included:

full management of the LinkedIn company page
regular B2B content creation and publishing for operators, aggregators, and platform providers
post planning around game releases, studio milestones, industry commentary, and behind-the-scenes production
running sponsored LinkedIn campaigns to amplify reach and follower growth
media buying support with monthly ad spend of around €400–420
page optimisation and LinkedIn Professional subscription management
regular strategy syncs every three weeks with the Bullshark team

By combining content, amplification, and page management, we turned LinkedIn into a stronger channel for Bullshark’s brand visibility and audience growth.

Results

The project delivered strong audience growth and significantly improved visibility over 12 months.

Bullshark Games gained 3,095 new followers, growing the page from under 500 to 3,500+. Across organic and sponsored content, the page generated 1,000,000+ impressions and almost 50,000 clicks. Organic content alone delivered 114,757 impressions, while average organic engagement rate reached 10.18%, well above the typical B2B LinkedIn benchmark range referenced in the draft.

The page also hit key momentum milestones. It crossed 2,000 followers roughly six months into the engagement and added 424 followers in January 2026 alone, its strongest month, supported by strong content performance and paid amplification around ICE Barcelona.

Key takeaways

Consistent B2B content tailored to operators and aggregators can drive strong organic engagement in a niche iGaming market.
Paid LinkedIn campaigns can significantly shorten the time needed to build a credible audience.
High engagement rate matters because it shows the content is resonating with the right audience, not just generating passive reach.
Trade-show periods create strong windows for audience growth when content and paid amplification are aligned.
For B2B iGaming studios, LinkedIn presence plays a real role in brand credibility and commercial perception.

Client

Bullshark Games

bullsharkgames.io

🌍Estonia

IndustryiGaming

Sub-industryCasino game studio

Employees1-10

SegmentStartup

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Campaign

Type

LinkedIn content