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T-2

Lead Generation

IT services

Grou helped T-2 generate 150 conversations for its cyber security solutions

T-2 needed a structured lead generation system for its cyber security solutions for businesses in Slovenia. We built and ran targeted outreach campaigns to CEOs, COOs, CIOs, and IT decision-makers, generating 150 replies, a 53.3% average open rate, and a 19.2% reply rate in the best-performing segment. Organic LinkedIn content and promoted posts supported trust and visibility around the offer.

150

Conversations started

11.8%

Reply rate

53.3%

Open rate

Grou helped T-2 generate 150 conversations for its cyber security solutions

T-2

Lead Generation

IT services

Grou helped T-2 generate 150 conversations for its cyber security solutions

150

Conversations started

11.8%

Reply rate

53.3%

Open rate

T-2

Lead Generation

IT services

Grou helped T-2 generate 150 conversations for its cyber security solutions

150

Conversations started

11.8%

Reply rate

53.3%

Open rate

Client overview

T-2 is a Slovenian IT and telecom services company. For this engagement, the focus was specifically on promoting its cyber security solutions for businesses in Slovenia.

The objective was not broad awareness. It was to generate direct conversations with CEOs, COOs, CIOs, and IT decision-makers who could be relevant buyers of cyber security services. The outreach programme was supported by organic LinkedIn content and promoted posts to strengthen visibility and credibility around the offer.

Challenge

T-2 needed a more structured way to generate demand for its cyber security solutions in the Slovenian market.

The challenge was not only about reach. The campaigns had to connect with senior decision-makers and produce real replies, not just impressions. At the same time, the messaging had to work across different segments, from CEOs and COOs to IT stakeholders and smaller companies, where buying triggers and response patterns are different.

Because the service is complex and trust-driven, LinkedIn also had to support the outreach effort. That meant the lead generation system could not rely only on outbound. It needed supporting visibility and relevant content around the cyber security topic.

Goal

Our goal was to help T-2 generate direct conversations and potential meeting opportunities for its cyber security solutions through targeted outreach.

The system also needed to be measurable and repeatable. We needed to identify which audience segments were responding best, improve message quality over time, and use LinkedIn content as a supporting trust layer for the outreach effort.

Approach

We approached the project as an outreach-led lead generation system, supported by LinkedIn visibility.

The core of the work was outbound messaging to CEOs, COOs, CIOs, and IT decision-makers in Slovenia. We structured campaigns by segment and used the results to compare performance across business leadership, IT audiences, and smaller companies. Alongside that, promoted LinkedIn posts and organic company-page content helped create supporting visibility around the offer.

This gave T-2 both direct response data and a stronger surrounding presence, which matters when the offer is a higher-trust B2B service like cyber security.

Execution

We ran a combined lead generation programme across outreach and LinkedIn support.

Our work included:

building and managing 3 active outreach campaigns in Lemlist
targeting CEOs, COOs, CIOs, IT decision-makers, and smaller companies in Slovenia
sending 1,273 outreach messages across 654 leads
managing LinkedIn connection requests and tracking accepted invites
reviewing reply and open-rate performance by segment
supporting the outreach with organic LinkedIn content and promoted posts
monitoring LinkedIn post and promoted-post performance to strengthen visibility around the service

The outreach performance gave the clearest commercial signal, while LinkedIn content and promoted posts acted as a supporting layer that improved credibility and engagement around the cyber security positioning.

Results

The strongest results came from outbound performance.

Across 3 active campaigns, the outreach generated 150 replies, an average reply rate of 11.8%, and an average open rate of 53.3%. The IT campaign was the clear top performer, reaching a 19.2% reply rate and a 67.3% open rate, while the CEO/COO campaign also produced substantial response volume with 83 replies. LinkedIn outreach also generated 206 accepted invites, helping expand T-2’s connected network among relevant business contacts.

LinkedIn content and promoted posts strengthened the overall system. Promoted posts generated 171,212 impressions and 1,857 clicks with a 1.085% CTR and €1.06 CPC, while organic LinkedIn content delivered strong engagement and visibility, including 315,886 impressions in the Feb-Apr highlights and an 8.73% post engagement rate for Apr-May content.

Key takeaways

Outreach was the strongest direct lead generation channel for T-2’s cyber security offer.
IT audiences responded best, suggesting stronger problem awareness and urgency in that segment.
CEO and COO campaigns still created useful conversation volume and should remain part of the mix.
LinkedIn content worked best as a supporting trust layer, not the main conversion channel.
Segment-based testing made it easier to see where reply quality and demand were strongest.

Client

T-2

www.t-2.net

🇸🇮Slovenia

IndustryIT services

Sub-industryCyber security services

Employees201-500

SegmentMid-market

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Campaign

Type

Lead Generation