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LINKEDIN CONTENT

LINKEDIN CONTENT

LINKEDIN CONTENT

Turn LinkedIn visibility into real pipeline

Turn LinkedIn visibility into real pipeline

Turn LinkedIn visibility into real pipeline

We write and manage LinkedIn content that builds trust with buyers and supports outbound and paid demand. Built for conversations, not vanity metrics.

We write and manage LinkedIn content that builds trust with buyers and supports outbound and paid demand. Built for conversations, not vanity metrics.

We write and manage LinkedIn content that builds trust with buyers and supports outbound and paid demand. Built for conversations, not vanity metrics.

FIT CHECK

FIT CHECK

FIT CHECK

Who is it for

Who is it for

Who is it for

A quick fit check based on your goal, team capacity, and timeline.

A quick fit check based on your goal, team capacity, and timeline.

A quick fit check based on your goal, team capacity, and timeline.

Best fit if

You sell a B2B offer with a longer sales cycle

Buyers research you before they reply or book.

You need consistent buyer visibility

Content supports sales, not vanity engagement.

You run outbound or paid and need more trust

Content makes follow-up warmer and credible.

You have a clear ICP and defined exclusions

We write for the right accounts, not everyone.

Not a fit if

You want viral content as the goal

We optimise for buyers, not broad reach.

You can't review content consistently

Without feedback, quality and speed drop.

Your offer changes week to week

Messaging can't stabilise long enough to work.

You don't have any proof assets to share yet

We'll turn simple examples into proof.

THE PROCESS

THE PROCESS

THE PROCESS

How it works

How it works

How it works

A simple six-step flow from positioning to publishing, with a bi-weekly feedback loop.

A simple six-step flow from positioning to publishing, with a bi-weekly feedback loop.

A simple six-step flow from positioning to publishing, with a bi-weekly feedback loop.

Positioning and plan
We lock your ICP, core messages, and proof points. Everything else is built on this.
Content system
We set your pillars, formats, and publishing cadence before writing a single word.
Templates and visuals
We build the visual templates and brand rules so every post looks deliberate and consistent.
Writing
We write in your voice and send drafts for a fast review cycle. No long back-and-forths.
Publishing
You approve in one pass. We publish or deliver ready-to-post assets on schedule.
Feedback loop
Every two weeks we review what is working and adjust. The system gets sharper with each sprint.
Positioning and plan
We lock your ICP, core messages, and proof points. Everything else is built on this.
Content system
We set your pillars, formats, and publishing cadence before writing a single word.
Templates and visuals
We build the visual templates and brand rules so every post looks deliberate and consistent.
Writing
We write in your voice and send drafts for a fast review cycle. No long back-and-forths.
Publishing
You approve in one pass. We publish or deliver ready-to-post assets on schedule.
Feedback loop
Every two weeks we review what is working and adjust. The system gets sharper with each sprint.
Positioning and plan
We lock your ICP, core messages, and proof points. Everything else is built on this.
Content system
We set your pillars, formats, and publishing cadence before writing a single word.
Templates and visuals
We build the visual templates and brand rules so every post looks deliberate and consistent.
Writing
We write in your voice and send drafts for a fast review cycle. No long back-and-forths.
Publishing
You approve in one pass. We publish or deliver ready-to-post assets on schedule.
Feedback loop
Every two weeks we review what is working and adjust. The system gets sharper with each sprint.

RESULTS

RESULTS

RESULTS

What happens when your LinkedIn actually works.

What happens when your LinkedIn actually works.

What happens when your LinkedIn actually works.

Most LinkedIn content gets likes from peers and goes nowhere near pipeline. These are the six things that change when it is built around buyers instead.

Most LinkedIn content gets likes from peers and goes nowhere near pipeline. These are the six things that change when it is built around buyers instead.

Most LinkedIn content gets likes from peers and goes nowhere near pipeline. These are the six things that change when it is built around buyers instead.

More buyer replies
Outreach lands warmer because buyers already recognise the name. Reply rates improve and cold conversations start further along.
Better meetings
Buyers show up more prepared and more willing to engage. Less time on basics, more time on fit and next steps.
Stronger outbound and paid
Content gives outbound and ads a credibility layer. The same message seen across channels converts better than any single channel alone.
One clear message
Sales, leadership, and marketing all say the same thing. Buyers stop hearing contradictions and the brand starts to stick.
Shorter sales cycles
Familiarity built through content compresses the trust-building phase. Deals move faster when buyers already believe you before the first call.
Repeatable content system
You stop starting from scratch each month. The system runs without the founder or marketer being in every post.
More buyer replies
Outreach lands warmer because buyers already recognise the name. Reply rates improve and cold conversations start further along.
Better meetings
Buyers show up more prepared and more willing to engage. Less time on basics, more time on fit and next steps.
Stronger outbound and paid
Content gives outbound and ads a credibility layer. The same message seen across channels converts better than any single channel alone.
One clear message
Sales, leadership, and marketing all say the same thing. Buyers stop hearing contradictions and the brand starts to stick.
Shorter sales cycles
Familiarity built through content compresses the trust-building phase. Deals move faster when buyers already believe you before the first call.
Repeatable content system
You stop starting from scratch each month. The system runs without the founder or marketer being in every post.
More buyer replies
Outreach lands warmer because buyers already recognise the name. Reply rates improve and cold conversations start further along.
Better meetings
Buyers show up more prepared and more willing to engage. Less time on basics, more time on fit and next steps.
Stronger outbound and paid
Content gives outbound and ads a credibility layer. The same message seen across channels converts better than any single channel alone.
One clear message
Sales, leadership, and marketing all say the same thing. Buyers stop hearing contradictions and the brand starts to stick.
Shorter sales cycles
Familiarity built through content compresses the trust-building phase. Deals move faster when buyers already believe you before the first call.
Repeatable content system
You stop starting from scratch each month. The system runs without the founder or marketer being in every post.

Not sure if your LinkedIn is actually working?

Not sure if your LinkedIn is actually working?

Not sure if your LinkedIn is actually working?

Take a quick quiz to see what’s working, missing, and what to do next.

Take a quick quiz to see what’s working, missing, and what to do next.

Take a quick quiz to see what’s working, missing, and what to do next.

PACKAGES

PACKAGES

PACKAGES

Pick your starting point

Pick your starting point

Pick your starting point

Designed to make buyers recognise you before your outreach lands.

Designed to make buyers recognise you before your outreach lands.

Designed to make buyers recognise you before your outreach lands.

Starter
For teams starting with one focused ICP and consistent publishing.
8 posts per month
5 design hours — static visuals
1 LinkedIn Ads campaign
Monthly reporting and strategy call
Dedicated project manager
Email support
€1.990/month
Billed monthly
Most popular
Growth
For teams ready to scale content and run multiple formats in parallel.
12 posts per month
8 design hours — static and carousel posts
2 LinkedIn Ads campaigns
Bi-weekly reporting and strategy calls
Dedicated project manager
Email and Slack support
€2.490/month
Billed monthly
Max
For teams that need maximum output and the fastest feedback loop.
16 posts per month
12 design hours — static and carousel posts
3 LinkedIn Ads campaigns
Bi-weekly reporting and strategy calls
Dedicated project manager
Email and Slack support
€2.990/month
Billed monthly
Enterprise
Custom volume, multiple profiles, and a dedicated content strategist.
Custom
Tailored to your setup
Custom post volume
Multiple profiles and company pages
Dedicated content strategist
Full brand and messaging alignment
Custom reporting cadence
Priority Slack support
Starter
For teams starting with one focused ICP and consistent publishing.
8 posts per month
5 design hours — static visuals
1 LinkedIn Ads campaign
Monthly reporting and strategy call
Dedicated project manager
Email support
€1.990/month
Billed monthly
Enterprise
Custom volume, multiple profiles, and a dedicated content strategist.
Custom post volume
Multiple profiles and company pages
Dedicated content strategist
Full brand and messaging alignment
Custom reporting cadence
Priority Slack support
Custom
Tailored to your setup

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Grou helped us deliver several highly specialised expert events by building precise invitee databases and reaching the right people with personalised communication. Their targeted, data-driven approach had a clear impact on engagement, response rates, attendance quality, and the overall success of our events.

Gaja Novkovic

Manager

Since partnering with Grou, we have seen a 200% increase in LinkedIn followers and more than 100% growth in organic impressions, reactions, comments, and reposts. The team delivers on time, responds quickly, and has made the whole engagement a clear success.

Marina Blazko

Marketing Manager

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou has a deep understanding of our voice and the gaming industry. They were highly responsive, flexible, and timely throughout the whole engagement — and very adaptable, able to shift tone depending on the context. Our LinkedIn following, post reach, and engagement rates all saw significant growth.

Andre Villandberg

CEO @ Bullshark Games

We have been working with Aljaž and Grou almost since they started. They helped us generate qualified leads across a broad range of industries and target markets. What we value most is their adaptability. Whenever our focus or targeting changed, they found a way to adjust and keep delivering results.

Jan Kukovec

CEO

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Working with Grou was a seamless experience from start to finish. They generated over 25 qualified leads through targeted outreach, delivered everything on time, and kept us informed with regular check-ins and reports. What stood out most was their proactive approach — they didn't wait for problems to arise, they came with solutions.

Aljaz Urbanc

Head of Marketing @ Jelovica

We have worked with Grou on three digital campaigns so far. They helped us increase event visibility, boost registrations, generate new leads, and connect with businesses in our target sectors. The team was responsive, easy to work with, and delivered a very good overall experience.

Tara Plesko

Sustainability and PR Manager

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Grou has a deep understanding of our voice and the gaming industry. They were highly responsive, flexible, and timely throughout the whole engagement — and very adaptable, able to shift tone depending on the context. Our LinkedIn following, post reach, and engagement rates all saw significant growth.

Andre Villandberg

CEO @ Bullshark Games

Working with Grou was a seamless experience from start to finish. They generated over 25 qualified leads through targeted outreach, delivered everything on time, and kept us informed with regular check-ins and reports. What stood out most was their proactive approach — they didn't wait for problems to arise, they came with solutions.

Aljaz Urbanc

Head of Marketing @ Jelovica

Grou helped us deliver several highly specialised expert events by building precise invitee databases and reaching the right people with personalised communication. Their targeted, data-driven approach had a clear impact on engagement, response rates, attendance quality, and the overall success of our events.

Gaja Novkovic

Manager

We have been working with Aljaž and Grou almost since they started. They helped us generate qualified leads across a broad range of industries and target markets. What we value most is their adaptability. Whenever our focus or targeting changed, they found a way to adjust and keep delivering results.

Jan Kukovec

CEO

We have worked with Grou on three digital campaigns so far. They helped us increase event visibility, boost registrations, generate new leads, and connect with businesses in our target sectors. The team was responsive, easy to work with, and delivered a very good overall experience.

Tara Plesko

Sustainability and PR Manager

Since partnering with Grou, we have seen a 200% increase in LinkedIn followers and more than 100% growth in organic impressions, reactions, comments, and reposts. The team delivers on time, responds quickly, and has made the whole engagement a clear success.

Marina Blazko

Marketing Manager

TESTIMONIALS

What clients say about us

Direct feedback from teams we work with. What they liked, what changed, and how we worked together.

Grou played an important role in our market entry into Croatia. Their strategic guidance, marketing execution, and responsiveness helped us generate high-quality leads and reach our goals faster

Marin Vladovic

CEO @ AutoBrief

Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.

Igor Draskovic

President @ Draco

With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.

Ivan Savic

Marketing Director @ FAZI

Grou’s team of experts demonstrated a profound understanding of our highly specialized industry and market dynamics, tailoring their strategies to meet our unique needs.

Katarina Palcic

Marketing Manager @ Caleffi

Working with Grou was a seamless experience from start to finish. They generated over 25 qualified leads through targeted outreach, delivered everything on time, and kept us informed with regular check-ins and reports. What stood out most was their proactive approach — they didn't wait for problems to arise, they came with solutions.

Aljaz Urbanc

Head of Marketing @ Jelovica

We have been working with Aljaž and Grou almost since they started. They helped us generate qualified leads across a broad range of industries and target markets. What we value most is their adaptability. Whenever our focus or targeting changed, they found a way to adjust and keep delivering results.

Jan Kukovec

CEO

Since partnering with Grou, we have seen a 200% increase in LinkedIn followers and more than 100% growth in organic impressions, reactions, comments, and reposts. The team delivers on time, responds quickly, and has made the whole engagement a clear success.

Marina Blazko

Marketing Manager

Grou helped us generate high-quality leads that contributed to a deal worth more than $20 million. Their team was responsive, proactive, and easy to work with throughout.

Sergeja Jelenko

Marketing Manager @ Isokon

Grou helped us secure 18 sales meetings. They were reliable, responsive, and fast to understand what we needed from the start.

Helena Mis Smalc

Co-Founder @ BizIT

Grou’s comprehensive outreach strategy, sales pipeline development, and expert consulting was a game changer for LabCore.

Andraz Zurman

Founder & CEO at Framify

Grou has a deep understanding of our voice and the gaming industry. They were highly responsive, flexible, and timely throughout the whole engagement — and very adaptable, able to shift tone depending on the context. Our LinkedIn following, post reach, and engagement rates all saw significant growth.

Andre Villandberg

CEO @ Bullshark Games

Grou helped us deliver several highly specialised expert events by building precise invitee databases and reaching the right people with personalised communication. Their targeted, data-driven approach had a clear impact on engagement, response rates, attendance quality, and the overall success of our events.

Gaja Novkovic

Manager

We have worked with Grou on three digital campaigns so far. They helped us increase event visibility, boost registrations, generate new leads, and connect with businesses in our target sectors. The team was responsive, easy to work with, and delivered a very good overall experience.

Tara Plesko

Sustainability and PR Manager

FAQ

FAQ

FAQ

Frequently asked questions

Frequently asked questions

Frequently asked questions

Clear answers on meeting quality, follow-up, and what to expect.

Clear answers on meeting quality, follow-up, and what to expect.

Clear answers on meeting quality, follow-up, and what to expect.

What exactly is included each month?
Writing, design capacity, publishing, reporting, and a strategy cadence. Packages differ by volume, design hours, and ad campaign count.
What exactly is included each month?
Writing, design capacity, publishing, reporting, and a strategy cadence. Packages differ by volume, design hours, and ad campaign count.
What exactly is included each month?
Writing, design capacity, publishing, reporting, and a strategy cadence. Packages differ by volume, design hours, and ad campaign count.
How much time will my team need?
Most teams spend 30 to 60 minutes per week on reviews. You share context and proof when needed. We handle everything else.
How much time will my team need?
Most teams spend 30 to 60 minutes per week on reviews. You share context and proof when needed. We handle everything else.
How much time will my team need?
Most teams spend 30 to 60 minutes per week on reviews. You share context and proof when needed. We handle everything else.
How do you write in my voice without knowing me?
We run a LinkedIn workshop in the setup phase. We document your tone, proof points, and angles before writing a single word. Most clients say it feels like them within the first batch.
How do you write in my voice without knowing me?
We run a LinkedIn workshop in the setup phase. We document your tone, proof points, and angles before writing a single word. Most clients say it feels like them within the first batch.
How do you write in my voice without knowing me?
We run a LinkedIn workshop in the setup phase. We document your tone, proof points, and angles before writing a single word. Most clients say it feels like them within the first batch.
Will this support outbound and paid?
Yes. Content aligns the message used in outreach and ads. It makes follow-up warmer and improves trust before the reply.
Will this support outbound and paid?
Yes. Content aligns the message used in outreach and ads. It makes follow-up warmer and improves trust before the reply.
Will this support outbound and paid?
Yes. Content aligns the message used in outreach and ads. It makes follow-up warmer and improves trust before the reply.
What should we expect in the first 30 to 60 days?
Early signal is better engagement from the right accounts and more inbound interest. Pipeline impact compounds as the content library builds.
What should we expect in the first 30 to 60 days?
Early signal is better engagement from the right accounts and more inbound interest. Pipeline impact compounds as the content library builds.
What should we expect in the first 30 to 60 days?
Early signal is better engagement from the right accounts and more inbound interest. Pipeline impact compounds as the content library builds.
What do you need from us?
Everything is covered in the LinkedIn workshop during setup. We guide you through ICP, messaging, proof, and approvals, then use those inputs to run content month to month.
What do you need from us?
Everything is covered in the LinkedIn workshop during setup. We guide you through ICP, messaging, proof, and approvals, then use those inputs to run content month to month.
What do you need from us?
Everything is covered in the LinkedIn workshop during setup. We guide you through ICP, messaging, proof, and approvals, then use those inputs to run content month to month.
What are the LinkedIn ads in these packages?
They are for community growth, not lead generation. Ad spend is separate, and we align targeting to your buyer profile.
What are the LinkedIn ads in these packages?
They are for community growth, not lead generation. Ad spend is separate, and we align targeting to your buyer profile.
What are the LinkedIn ads in these packages?
They are for community growth, not lead generation. Ad spend is separate, and we align targeting to your buyer profile.
Who owns engagement and comment replies?
By default, your team handles comments and DMs. If you want support, we can scope comment management separately.
Who owns engagement and comment replies?
By default, your team handles comments and DMs. If you want support, we can scope comment management separately.
Who owns engagement and comment replies?
By default, your team handles comments and DMs. If you want support, we can scope comment management separately.
Can we pause or cancel?
Yes. We work on monthly terms. If something changes on your end, you can pause or stop with notice. No lock-in.
Can we pause or cancel?
Yes. We work on monthly terms. If something changes on your end, you can pause or stop with notice. No lock-in.
Can we pause or cancel?
Yes. We work on monthly terms. If something changes on your end, you can pause or stop with notice. No lock-in.

Trusted by industry leaders

Trusted by industry leaders

Trusted by industry leaders

Stop posting for likes. Start posting for pipeline.

Stop posting for likes. Start posting for pipeline.

Stop posting for likes. Start posting for pipeline.

Book 30 minutes and we’ll point you to the best next step. Or take the the quiz to see what’s working, what’s missing, and what to do next.

Book 30 minutes and we’ll point you to the best next step. Or take the the quiz to see what’s working, what’s missing, and what to do next.

Book 30 minutes and we’ll point you to the best next step. Or take the the quiz to see what’s working, what’s missing, and what to do next.