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Spintec

LinkedIn content

iGaming

Grou helped Spintec build visibility and credibility in B2B iGaming

Spintec needed a stronger LinkedIn presence to build credibility with casino operators, gaming floor managers, and procurement decision-makers. We took over full page management, combined organic content with paid LinkedIn campaigns, and helped grow a 2,000+ subscriber newsletter while generating 2.9M+ impressions in 12 months.

Followers growth

60%

Organic growth

3.0M+

Impression generated

Spintec

LinkedIn content

iGaming

Grou helped Spintec build visibility and credibility in B2B iGaming

Followers growth

60%

Organic growth

3.0M+

Impression generated

Spintec

LinkedIn content

iGaming

Grou helped Spintec build visibility and credibility in B2B iGaming

Followers growth

60%

Organic growth

3.0M+

Impression generated

Client overview

Spintec Gaming Technology is a B2B manufacturer of electronic gaming equipment and systems operating within the MERKUR Group. The company serves casino operators, gaming floor managers, and procurement teams across European and global markets.

For this engagement, the goal was to turn LinkedIn into a more active brand channel, one that could support credibility, audience growth, and direct communication with the right professional audience in the iGaming sector.

Challenge

When Spintec came to us in the beginning of 2025, the company had an underused LinkedIn presence. The follower base was small, posting was inconsistent, and there was no newsletter.

That was a problem in a niche B2B market where buyers often research suppliers before any conversation starts. For Spintec, LinkedIn was not functioning as a credibility asset, even though the platform had become an important touchpoint for operators and gaming buyers.

The challenge was to build a page that felt active, credible, and commercially relevant, while keeping the tone aligned with a professional B2B iGaming brand operating within the MERKUR Group.

Goal

Our goal was to help Spintec build a stronger LinkedIn presence that could support brand visibility, audience growth, and direct communication with B2B buyers in the iGaming industry.

That meant growing the page, building a newsletter audience, and using paid amplification to increase reach while keeping the content relevant to operators, floor managers, and procurement stakeholders.

Approach

We approached the project as a combined content, audience-building, and paid amplification system.

First, we took over full LinkedIn page management. Then we built a fast-moving content rhythm tailored to B2B iGaming buyers, focused on product launches, trade shows, company milestones, and industry updates. Paid LinkedIn campaigns were layered on top to scale visibility and follower growth.

Alongside the page, we launched and managed Spin Report by Spintec, a LinkedIn newsletter designed to build a direct audience of gaming professionals outside the feed algorithm.

Execution

We managed Spintec’s LinkedIn presence across four connected workstreams.

Our work included:

full management of the LinkedIn company page
regular B2B content creation and publishing for operators, floor managers, and procurement decision-makers
post planning around launches, trade shows, milestones, and company news
running LinkedIn Ads to amplify reach and accelerate follower growth
managing media buying with monthly ad spend of roughly €500–600
launching and growing Spin Report by Spintec as a LinkedIn newsletter
bi-weekly sync calls with Marina Blazko to align content with the product pipeline and fair calendar
monitoring mentions and supporting community engagement

By combining content production, paid amplification, newsletter growth, and account management, we helped Spintec turn LinkedIn into a stronger long-term B2B channel.

Results

The project delivered strong audience growth and sustained visibility over 12 months.

Spintec gained 3,120 new followers, with July 2025 as the strongest organic month for follower growth. Across organic and paid activity, the page generated more than 2.9 million impressions and 75,908 clicks. Organic content alone generated 258,646 impressions, while average organic engagement rate reached 13.41%, far above typical B2B LinkedIn benchmarks mentioned in the draft.

The newsletter also became a meaningful audience asset. Spin Report by Spintec reached 2,058 subscribers, with 1,786 of those added during the 12-month period.

Key takeaways

A consistent B2B content operation can generate unusually high engagement even in a niche iGaming category.
Paid LinkedIn campaigns help scale impressions and follower growth when layered on top of strong content.
A LinkedIn newsletter creates an owned audience channel that is less dependent on feed distribution.
Long-term consistency compounds, especially when visibility is tied to launches and trade-show moments.
In B2B iGaming, a stronger LinkedIn presence supports both credibility and business development conversations.

Client

Spintec

www.spintecgaming.com

🇸🇮Slovenia

IndustryiGaming

Sub-industryCasino hardware and software

Employees51-200

SegmentSMB

Find them on

Campaign

Type

LinkedIn content