%22%3E%3C/path%3E%3Cpath d=%22M 63.072 7.554 C 62.258 8.022 61.577 8.689 61.092 9.493 L 61.092 7.076 L 57.158 7.076 L 57.158 22.64 L 61.089 22.64 L 61.089 14.888 C 61.089 13.446 61.403 12.434 62.03 11.853 C 62.818 11.218 63.818 10.907 64.826 10.982 L 65.868 10.982 L 65.868 6.851 C 64.891 6.834 63.926 7.076 63.073 7.554 Z%22 fill=%22rgb(17,17,17)%22%3E%3C/path%3E%3Cpath d=%22M 78.916 7.82 C 76.363 6.49 73.321 6.49 70.768 7.82 C 69.562 8.473 68.564 9.451 67.888 10.644 C 67.167 11.931 66.803 13.387 66.834 14.862 C 66.804 16.332 67.157 17.785 67.86 19.077 C 68.515 20.267 69.494 21.246 70.684 21.901 C 71.924 22.576 73.318 22.92 74.73 22.898 C 76.164 22.918 77.58 22.575 78.846 21.901 C 80.062 21.247 81.073 20.27 81.768 19.077 C 82.506 17.797 82.88 16.339 82.85 14.862 C 82.88 13.389 82.517 11.934 81.797 10.647 C 81.12 9.455 80.122 8.477 78.917 7.824 M 78.803 14.862 C 78.829 15.739 78.636 16.608 78.241 17.391 C 77.903 18.046 77.38 18.588 76.738 18.95 C 76.124 19.293 75.432 19.472 74.729 19.47 C 73.668 19.497 72.648 19.061 71.934 18.276 C 71.139 17.323 70.741 16.1 70.823 14.862 C 70.741 13.62 71.149 12.395 71.959 11.45 C 72.687 10.667 73.715 10.233 74.783 10.256 C 75.859 10.236 76.894 10.67 77.635 11.45 C 78.464 12.387 78.884 13.616 78.801 14.864%22 fill=%22rgb(17,17,17)%22%3E%3C/path%3E%3Cpath d=%22M 95.906 7.076 L 95.906 15.646 C 95.975 16.68 95.643 17.701 94.979 18.498 C 94.311 19.184 93.379 19.547 92.422 19.495 C 91.475 19.544 90.553 19.18 89.894 18.498 C 89.23 17.701 88.898 16.68 88.967 15.646 L 88.967 7.076 L 85.033 7.076 L 85.033 16.207 C 85 17.449 85.275 18.68 85.834 19.79 C 86.327 20.75 87.095 21.542 88.039 22.065 C 89.033 22.594 90.145 22.861 91.271 22.838 C 92.188 22.847 93.095 22.65 93.926 22.263 C 94.708 21.905 95.388 21.36 95.906 20.675 L 95.906 22.645 L 99.865 22.645 L 99.865 7.076 Z%22 fill=%22rgb(17,17,17)%22%3E%3C/path%3E%3Cpath d=%22M 4.513 15.626 C 4.511 10.815 7.606 6.549 12.181 5.059 C 16.756 3.57 21.77 5.195 24.601 9.086 L 27.816 5.87 C 24.074 1.186 17.981 -0.943 12.137 0.393 C 6.292 1.728 1.728 6.292 0.393 12.137 C -0.943 17.981 1.186 24.074 5.87 27.816 L 9.085 24.601 C 6.214 22.512 4.515 19.177 4.513 15.626%22 fill=%22rgb(32,62,235)%22%3E%3C/path%3E%3Cpath d=%22M 17.114 14.343 L 13.354 18.01 L 13.354 18.026 L 21.071 18.026 L 11.412 27.609 L 17.389 27.609 L 23.999 21.081 L 23.999 28.316 L 24.005 28.316 L 27.967 24.393 L 27.967 14.343 Z%22 fill=%22rgb(32,62,235)%22%3E%3C/path%3E%3C/g%3E%3C/svg%3E)
Fazi is a Serbian iGaming company developing electronic gaming machines, roulette terminals, and gaming software for operators, casinos, and gaming halls across international markets.
For this engagement, the goal was to build a stronger digital presence in a relationship-driven B2B industry where visibility, credibility, and consistency matter. LinkedIn became the core channel for that effort, supported by a newsletter and paid campaign activity around key commercial moments.
When we started working with Fazi in late 2023, the company had around 2,500 LinkedIn followers and no structured content strategy. Its presence was inconsistent, with occasional posts but no clear rhythm, no newsletter, and no stronger positioning system behind it.
The challenge was not just growing follower numbers. Fazi needed a credible and consistent B2B presence that could reach the right audience, casino operators, distributors, and gaming professionals, at a level strong enough to support brand recognition and future pipeline. In a niche industry like iGaming, that requires sustained execution rather than isolated campaigns.
Our goal was to help Fazi become a more visible and credible voice in the B2B iGaming space by building a consistent LinkedIn presence, growing an owned newsletter audience, and supporting market expansion with paid campaigns.
The system also needed to be repeatable. It had to give the Fazi team a structured monthly editorial process, a clear channel for product launches and event visibility, and a stronger digital base for future commercial activity.
We approached the engagement as a full LinkedIn growth and content system, not just a posting service.
First, we built the strategic foundation by reviewing competitors, auditing Fazi’s channels, and defining target audiences and priority markets. From there, we created a structured monthly content workflow with branded visuals, planned editorial themes, and a review process with the Fazi team.
Alongside organic content, we launched a recurring LinkedIn newsletter aimed at B2B gaming professionals. This gave Fazi a second owned audience beyond the page itself. We also layered in performance campaigns on LinkedIn and Google to support trade fairs, product launches, and market expansion activity.
We managed Fazi’s LinkedIn programme across three connected workstreams from October 2023 onward.
Our work included:
building and maintaining a monthly content calendar with the Fazi team
creating branded LinkedIn posts around product launches, fairs, milestones, and industry topics
managing the LinkedIn page and supporting issue resolution when the page was temporarily blocked
launching and producing a monthly LinkedIn newsletter for B2B gaming professionals
growing the newsletter into a direct audience channel with roughly 15,000 subscribers
running LinkedIn and Google Ads to support trade fairs, lead magnets, and market expansion campaigns
building landing pages and tracking for key campaign assets
delivering a LinkedIn workshop for the Fazi marketing team
By combining content, audience building, and paid amplification, we helped Fazi turn LinkedIn into a stronger long-term commercial channel.
The engagement turned Fazi’s LinkedIn presence from an inconsistent company page into one of the strongest B2B iGaming audiences in its space.
Over the course of the engagement, the page grew from roughly 2,500 followers to more than 30,000. At the same time, the LinkedIn newsletter grew from zero to around 15,000 subscribers, creating a second owned audience channel that Fazi could use for product launches, trade fair visibility, and ongoing industry communication.
Paid campaigns also supported key commercial moments, including ICE Barcelona, product-specific campaigns, and Austria-focused market activity. Together, the result was not just stronger visibility, but a more structured digital system that supported awareness, audience growth, and future pipeline.
Consistent content execution can build a large B2B audience even in a niche market like iGaming.
A LinkedIn newsletter is a valuable owned channel that grows independently from the company page itself.
Strong editorial rhythm and client review processes are what make long-term growth sustainable.
Paid campaigns work best when layered on top of a strong organic foundation.
In B2B iGaming, digital visibility directly supports commercial conversations around fairs, launches, and market expansion.
With Grou’s innovative approach, integrating always-on campaigns and strategic outreach, we’ve seen a significant boost in qualified leads.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 30 30" xmlns="http://www.w3.org/2000/svg"><path d="M 15.108 0 C 6.764 0 0 6.764 0 15.108 C 0 23.452 6.764 30.216 15.108 30.216 C 23.452 30.216 30.216 23.452 30.216 15.108 C 30.216 6.764 23.452 0 15.108 0 Z M 11.41 21.37 L 8.35 21.37 L 8.35 11.525 L 11.41 11.525 Z M 9.861 10.316 C 8.895 10.316 8.27 9.631 8.27 8.785 C 8.27 7.921 8.914 7.257 9.901 7.257 C 10.887 7.257 11.492 7.921 11.511 8.785 C 11.511 9.631 10.887 10.316 9.861 10.316 Z M 22.584 21.37 L 19.524 21.37 L 19.524 15.914 C 19.524 14.644 19.08 13.782 17.974 13.782 C 17.129 13.782 16.627 14.365 16.405 14.927 C 16.323 15.127 16.303 15.41 16.303 15.692 L 16.303 21.369 L 13.242 21.369 L 13.242 14.664 C 13.242 13.435 13.202 12.408 13.161 11.523 L 15.82 11.523 L 15.96 12.891 L 16.021 12.891 C 16.424 12.249 17.411 11.301 19.062 11.301 C 21.074 11.301 22.584 12.65 22.584 15.549 Z" fill="rgb(0, 0, 0)" height="30.21639343089746px" id="hfGbXmQR2" width="30.216393430897455px"/></svg>)