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Cost per qualified lead calculator

Your ad platform counts every form fill as a lead. Answer 5 quick questions. See what a lead that fits your business really costs.

5 questions, 1 optional
Currency
Step 1: Your ads
Add up LinkedIn, Google, Meta and any other ads.
Not sure? Divide your monthly ad spend by the number of leads you got that month.
Step 2: Your leads
Type a number or drag the bar. Look at your last 50 leads. Count the ones that fit your business, then double that number.
Type a number or drag the bar. Look at your last 50 good leads. Count how many booked a meeting, then double that number.
Type a number or drag the bar. Look at your last 20 meetings. Count how many became paying clients, then multiply that number by 5.
Step 3: Optional: client value
For a one-off project, use the project price. Add it to see if the revenue covers your ads.