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LinkedIn Ads budget calculator

See what a LinkedIn Ads budget buys in leads that fit your ICP, or what budget your lead target needs. Your cost per click and your rates, nothing preset.

Start from

Currency

Step 1: Your budget

What is your monthly LinkedIn Ads budget?

Media spend only. Agency fees and creative sit outside this number.

Step 2: Your funnel

What do you pay per click?

In Campaign Manager, the cost per click on a running campaign. Setting up a new one, use the forecast panel. Costs move with audience, format and season.

What share of clicks become a form fill?

Lead Gen Forms: the lead form completion rate in Campaign Manager. Landing page: form fills divided by clicks, from your analytics.

What share of form fills fit your ICP?

Check your last 50 leads against your ICP criteria: company size, industry, role. No honest public average exists, so use yours.

What share of qualified leads become a meeting? Optional

From your CRM. Leave empty to stop at leads.