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Outbound ROI calculator

ROI means return on investment: what you get back for what you spend. Answer 6 quick questions. See what each meeting and client costs, and what clients pay you for each €1 of outreach.

Channel

Currency

Step 1: Your outreach

How many new people do you contact each month?

Count people, not messages. One person who gets 3 emails counts as 1.

How much does your outreach cost each month?

Add it all up: salaries or agency fee, data, tools, inboxes and domains.

Step 2: Your results so far

Out of 100 people you contact, how many reply with interest?

Type a number or drag the bar. Look at the people you emailed last month. Count those who replied with interest, like asking for a call or more details. Divide by the number of people you emailed, then multiply by 100.

Out of 100 interested replies, how many turn into a meeting that happens?

Type a number or drag the bar. Look at your last 20 interested replies. Count how many led to a meeting that took place, then multiply that number by 5.

Out of 100 meetings, how many become paying clients?

Type a number or drag the bar. Look at your last 20 meetings. Count how many became paying clients, then multiply that number by 5.

Step 3: Client value

How much does one new client pay you in their first 12 months?

For a one-off project, use the project price.