For GTM teams, CB Insights is most useful when it is connected to a clear workflow: define the use case, collect or enrich the right data, validate quality, and push the output into sales, marketing, analytics, or operations systems.

Use CB Insights when the manual version of the task is slow, inconsistent, or hard to scale. Compare it with alternatives based on data quality, integrations, limits, pricing, compliance fit, and the amount of operational work your team still needs to do.

Who is CB Insights for?

B2B sales, marketing, RevOps, research, and growth teams that need better account data and prospecting signals.

Startups

SMBs

Mid-market

Enterprise

Agencies

CB Insights key features

Find and enrich target accounts

Improve prospecting list quality

Use firmographic and signal data

Support outbound and ABM workflows

CB Insights FAQ

What is CB Insights used for?

Who is CB Insights best for?

How does CB Insights support outbound or ABM?

What should I check before buying CB Insights?

What are the best CB Insights alternatives?

CB Insights alternatives

UserGems

The AI command center for outbound and ABM For teams looking to scale outbound and ABM, UserGems is an AI command center that captures live buying signals like role changes, tech stack shifts, and contact-level intent spikes. While Captain Data handles general-purpose data automation, UserGems uses a custom AI model built on your own sales history to score accounts and contacts automatically. This ensures your team acts on high-value opportunities at the optimal time. UserGems automates list building and personalized outreach, surfaces insights directly in your CRM, and offers a money-back guarantee tied to pipeline impact. It’s a powerful addition for teams wanting to turn signals into revenue.

View →

Prospecting, Data & GTM

From: From $3000/month

✗ Free trial

Key features

Find and enrich target accounts

Improve prospecting list quality

Use firmographic and signal data

Support outbound and ABM workflows

Key features

Find and enrich target accounts

Improve prospecting list quality