Criteo is a tool for teams that need help with advertising performance, monetisation, or traffic quality control. It helps them improve ad spend efficiency, reduce waste, or monetise traffic more effectively without relying only on manual work or disconnected spreadsheets.

For B2B teams, the main value is not the feature list. It is whether Criteo fits the real workflow: the data source, the campaign process, the team using it, and the systems it needs to connect with.

Use Criteo when you already know the process you want to improve. Before adding it to your stack, compare pricing, integrations, export options, support, and how quickly your team can get useful results from it.