Email sent to a prospect without a prior relationship to start a relevant conversation.

A personalised opening sentence in a cold email referencing something specific about the prospect to stand out in the inbox.

Direct messaging on LinkedIn to start sales conversations, often combined with email in a sequence.

Creating a target list of accounts and contacts that match your ICP and are worth outreach or ads.

A coordinated approach that uses multiple channels — email, LinkedIn, phone — in a single campaign to maximise prospect reach.

Proactive outreach to target accounts through email and LinkedIn to create sales conversations.

Tailoring messaging to the account or role so outreach feels relevant and specific.

Finding and contacting potential buyers that match your ICP, with the goal of starting sales conversations.

A planned set of messages sent over time to create replies and move prospects to a meeting.

A list of companies you want to win, segmented by ICP, priority, and buyer roles.