CB Insights pricing 2026: plans and trial

CB Insights doesn't publish prices. You get a quote after a demo, and third-party estimates vary widely: pricing trackers have listed tiers from about $30,000 to $100,000 a year, while some buyers report smaller contracts. What is clear is that it's an enterprise research platform, sold on annual contracts with extra costs for seats, API access and custom research. Below: what we can verify, what drives the price, and cheaper options for smaller B2B teams.

TL;DR

• Official pricing: custom quote only. No self-serve plan.

• Third-party estimates: roughly $30K to $100K a year for platform tiers, with API and data feeds priced separately.

• Trials are typically short and arranged through sales.

• Cheaper options: Crunchbase Pro from $49 a month, Tracxn around $1,500 a year. PitchBook and Dealroom sit in the five-figure range.

What CB Insights costs: what we can verify

CB Insights sells through its sales team. Its pricing page asks you to book a demo rather than showing numbers, and pricing trackers mark it as custom (CostBench).

Third-party estimates don't agree, which tells you most deals are negotiated:

• A pricing tracker listed tiers in March 2026 from about $29,800 to $100,000 a year, across Essential, Advanced and Enterprise plans plus a separate data solutions tier (CostBench).

• By August 2026 the same tracker described the plans as Browser Analyst, Strategy Terminal and Data Solutions, all on custom pricing (CostBench).

• A founder who compared 30+ startup data platforms put CB Insights at around $100,000+ a year (Peony).

Treat any single figure as a starting point for negotiation, not a price.

What drives the price

The same tracker lists the costs that sit on top of a platform licence (CostBench hidden costs):

• Extra seats. Base plans include limited users, and adding seats is a separate line.

• API and data feeds. Programmatic access and custom feeds are priced on top.

• Custom research. Bespoke market maps and analyst briefings are sold as separate engagements.

Contract length matters too. Multi-year commitments usually lower the annual rate, and quarter-end is when sales teams have the most room.

Is there a free trial?

CB Insights doesn't have a free plan. Trials are typically arranged through sales, usually for a short period, and are most useful if you prepare a list of questions you need the platform to answer before the trial starts (CostBench).

Cheaper options for B2B teams

Most B2B sales and marketing teams don't need CB Insights' depth. If you need company and funding data for prospecting or market sizing, these cost far less:

• Crunchbase: Starter from $29 and Pro from $49 per user per month on annual billing, with Enterprise on quote (pipl.ai). G2 lists Pro at $99 a month on monthly billing (G2).

• Tracxn: reported at around $1,500 a year (VCbacked).

• Dealroom: from €12,500 per seat a year, with a three-seat minimum on paid plans (Ellty).

• PitchBook: reported at $12,000 to $70,000 a year on annual contracts (VC Beast).

If what you actually need is contact data to sell to fast-growing companies, a B2B data provider will serve you better. See our B2B data providers comparison, our market research companies list and our guide to TAM, SAM and SOM.

How to negotiate a CB Insights contract

1. Define the use case first. Market maps, competitor tracking or deal sourcing each need different modules.

2. Count real users. Seats are a major cost driver, so start small.

3. Ask what's included. API access, exports and analyst time are often extra.

4. Time it. Quarter-end and year-end are when discounts are most likely.

5. Check renewal terms. Look for caps on renewal increases before you sign.

FAQ

How much does CB Insights cost per year?

CB Insights uses custom pricing. Third-party trackers have listed platform tiers from about $30,000 to $100,000 a year, with API access and custom research on top.

Does CB Insights have a free trial?

There's no free plan. Trials are arranged through sales and are usually short.

Is CB Insights worth it for a B2B sales team?

Usually not. It's built for corporate strategy, innovation and investment teams. Sales teams get more value from B2B contact data and cheaper company databases like Crunchbase.

What is the cheapest CB Insights alternative?

Crunchbase starts at $29 to $49 per user per month on annual billing. Tracxn is reported at around $1,500 a year.

Is CB Insights cheaper than PitchBook?

It depends on the deal. Both are sold on custom annual contracts in the five-figure range, and both add costs for seats and data access.

About this guide

We are GROU, a B2B pipeline agency that runs lead generation, outbound, and LinkedIn content for clients across manufacturing, fintech, iGaming, software, and professional services. Pricing in this guide comes from the third-party sources linked inline, checked September 2026, because CB Insights doesn't publish prices.

Ask CB Insights for a written quote before you budget. Estimates in this guide are for planning only.