RB2B pricing 2026: plans, resolutions and cost per visitor

TL;DR

• RB2B has a free plan with company-level ID for 150 visitors a month, Starter at $79 a month for 300, Pro from $149 a month for 600 and Pro+ from $199 a month for 600. Every account starts with a 7-day full trial, no card needed.

• Pricing is per resolution, one identified visitor. Pro scales to 2,500 a month for $349 and Pro+ to 12,500 for $849 on the self-serve tiers. Overage costs 45 cents on Starter and 25 cents on Pro and Pro+.

• Person-level ID works only for US visitors, and only paid plans get it. Company-level ID is global on every plan, but emails and CRM integrations start at Pro.

• RB2B excludes EU and UK residents from its person-level data and says GDPR does not apply to that part. If you sell into Europe, a company-level tool such as Leadinfo is the closer fit.

RB2B prices website visitor identification by resolutions, one identified visitor each: the free plan includes 150 a month at company level, and paid plans run from $79 a month for 300 people up to $849 a month for 12,500 on the self-serve tiers. What you get per dollar depends on the plan, on how much of your traffic is in the US and on whether you need emails or only LinkedIn profiles. Below are every plan and tier as listed on 14 October 2026, the real cost per identified visitor, the overage rules and the privacy limits to know before you install the script. For features beyond price, see our RB2B tool profile.

RB2B plans and prices

RB2B lists four plans on its pricing page: Free, Starter, Pro and Pro+. Prices are monthly. The page shows no annual billing option, and Pro and Pro+ each have a drop-down of larger resolution tiers that the plan cards do not show at first glance.

The headline insight: the plan decides what you see, not only how many visitors. Free shows companies, Starter adds people as LinkedIn profiles in Slack or Teams, and only Pro and Pro+ add business emails and CRM integrations.

Figure: RB2B plans, resolutions and overage as listed on 14 October 2026.

• Free ($0): company-level ID for 150 resolutions a month, with alerts to Slack or Teams. No person-level ID, no email addresses and no other integrations.

• Starter ($79 a month): person-level ID for US visitors, sent as LinkedIn profile URLs to Slack or Teams, 300 resolutions a month. No email addresses and no other integrations.

• Pro (from $149 a month): business email addresses and all integrations. Tiers: 600 resolutions for $149, 1,250 for $249 and 2,500 for $349.

• Pro+ (from $199 a month): everything in Pro plus Premium Resolution, which adds RB2B's identity graph waterfall. Tiers run from 600 resolutions for $199 to 12,500 for $849, with steps at 1,250 ($299), 2,500 ($399), 5,000 ($499), 7,500 ($649) and 10,000 ($799).

The Pro+ drop-down also lists list prices up to 2,500,000 resolutions for $50,000 a month. RB2B's FAQ says volumes above 12,500 a month "are priced with our team", so treat anything above that as a starting point for a quote.

Figure: RB2B plan cards with monthly resolution tiers, 14 October 2026.

What a resolution is and what happens over the limit

RB2B's FAQ defines a resolution as "one identified website visitor that RB2B delivers to you." Each plan includes a monthly number, and the free plan's 150 resolutions are company-level matches, so company matches count as resolutions too.

When you go over, paid plans keep identifying and bill overage:

• Starter: 45 cents per extra resolution.

• Pro and Pro+: 25 cents per extra resolution.

• Free: no overage is listed. The plan includes 150 resolutions a month.

RB2B does not say on its pricing page or FAQ whether a returning visitor uses a second resolution in the same month. Ask before you buy if your site has a lot of repeat traffic, because that changes the maths below.

Person-level vs company-level identification

RB2B identifies visitors in two ways, and the split decides how much value you get from each plan.

• Person-level ID (US only): names and LinkedIn profiles, plus business emails on Pro and Pro+. RB2B's FAQ says person-level ID "is US-only technology with a US-only database." It will not identify people outside the US.

• Company-level ID (global): the visitor's company, through RB2B's partnership with Demandbase, which uses reverse-IP lookup. This works on every plan, including Free.

Coverage, the share of visitors RB2B expects to identify, is 15 to 20% on Starter and Pro and 35 to 45% on Pro+, for both person-level (US) and company-level (global) ID, per the pricing page comparison table. The FAQ gives a higher combined figure, saying customers "typically see 30-40% of visitors identified at the person level (US only)" plus 30 to 40% more at company level. Use the plan table for budgeting and treat the FAQ figure as an upper case.

Figure: the coverage and overage rows of RB2B's plan comparison, 14 October 2026.

What one identified visitor really costs

Divide each tier's price by its included resolutions and an RB2B resolution costs between 7 and 33 cents, as long as you use the full allowance. The small Pro+ tier is the most expensive per visitor, at 33 cents, and the 12,500 Pro+ tier the cheapest, at about 7 cents.

Figure: monthly price divided by included resolutions, RB2B pricing as of 14 October 2026. GROU calculation.

Two points stand out. Starter overage, at 45 cents, costs more per visitor than any paid tier, so a Starter account that regularly runs 100 over the limit pays $124 a month, close to the $149 Pro tier that adds emails and 300 more resolutions. And Pro+ only beats Pro on price per resolution from the 5,000 tier upwards. Below that, you pay for Pro+'s higher coverage, not a lower unit price.

What RB2B costs by website traffic

Resolutions depend on traffic, so we priced three common traffic levels using RB2B's own person-level coverage ranges and the cheapest mix of tier and overage. These figures count US visitors only.

Figure: estimated monthly RB2B cost at three levels of US traffic, list prices and RB2B's stated coverage. GROU calculation.

• 2,000 US visitors a month on Starter: 15 to 20% coverage gives 300 to 400 people. Starter includes 300, and up to 100 more at 45 cents add up to $45. Total $79 to $124 a month, or 26 to 31 cents a person, with LinkedIn URLs only.

• 5,000 US visitors a month on Pro: 750 to 1,000 people. The 600 tier plus 150 to 400 overage resolutions at 25 cents costs $187 to $249 a month, about 25 cents a person, with business emails and CRM sync. The 1,250 tier costs the same $249 at the top of the range.

• 20,000 US visitors a month on Pro+: 35 to 45% coverage gives 7,000 to 9,000 people. The 7,500 tier ($649) covers the low end and the 10,000 tier ($799) the high end. About 9 cents a person.

Pro+ can also make sense at lower traffic. At 5,000 US visitors, Pro+'s 35 to 45% coverage would identify 1,750 to 2,250 people, which fits the 2,500 tier at $399 a month, 18 to 23 cents a person. You pay $150 to $212 a month more than Pro for more than twice the identified people.

Treat these as ranges, not quotes. Coverage is RB2B's estimate, your share of US traffic may be lower than you think, and repeat visitors may change the count. The 7-day trial on your own site is the only reliable test.

Integrations by plan

Slack and Microsoft Teams alerts are on every plan. Everything else needs Pro or Pro+, per RB2B's integrations page:

• CRM: HubSpot and Salesforce. The HubSpot integration sends identified visitors to HubSpot and adds their page views to the contact timeline.

• Enrichment and outreach: Clay, Apollo, Instantly, Smartlead and HeyReach.

• Everything else: Zapier, a webhook and CSV export. RB2B says it connects to more than 50 apps.

Pro and Pro+ also add Hot Pages, which tags visitors on high-intent URLs such as pricing, Hot Leads, which filters visitors by your ideal customer profile, and exclusions by domain, URL or list. Extra websites cost $99 a month for up to 5 domains on Pro and Pro+, and support moves from AI chat to human escalation.

If your plan is to push identified visitors straight into a cold sequence, read our Instantly pricing breakdown and HeyReach pricing to budget the outreach side.

Privacy and GDPR: what RB2B can and cannot do in Europe

This is where RB2B differs most from European tools, so read it before you install.

Figure: what RB2B identifies by visitor location, from RB2B's FAQ, GDPR and pricing pages. Not legal advice.

RB2B's GDPR page says its database "is designed to exclude personally identifiable information (e.g., emails, phone numbers) of EU or UK residents." Its FAQ adds that IP ringfencing ensures only US traffic is resolved at person level, and on that basis says GDPR does not apply to its person-level ID. For the global company-level ID, its FAQ says you "must use a consent collection tool if you deploy global company-level identification."

RB2B also recommends changes on your side: a disclosure in your privacy policy about cookies and data partners, and an opt-out link. Its own GDPR page adds that if you market EU or UK-specific products from the EU or UK, "you may wish to consult an attorney," and that "This is not legal advice."

Two regulator texts are worth knowing here. Article 3 of the GDPR applies the regulation to processing related to "the monitoring of their behaviour as far as their behaviour takes place within the Union," even by companies outside the EU. And the UK ICO's guidance on cookies says consent for non-essential cookies "must be actively and clearly given." If your company is in the EU or UK, or much of your traffic is, check with your own counsel before you rely on RB2B's position. Our GDPR cold email playbook covers what to do once you have the data.

Contract, renewal and refunds

RB2B's terms of service, last updated November 2025, are strict:

• No refunds. "All payments by you are nonrefundable," including for partly used service. Any refund is at RB2B's sole discretion.

• Auto-renewal. Subscriptions renew for the same term. Monthly plans must be cancelled before 11:59 p.m. Pacific Time on the day before the next billing date; annual subscriptions need 30 days' notice before the term ends.

• Price changes. RB2B can change fees at the end of a term with written notice, and can update its "credit conversion policies at any time."

• One self-serve account. Opening several accounts to get around credit limits can lead to termination with no refund.

Use the 7-day trial fully before you pay, because there is no money-back period after it.

RB2B alternatives for EU and global traffic

If most of your visitors are in Europe, RB2B's person-level ID will not reach them, and you are paying for company-level matches that cheaper EU tools are built for.

• Leadinfo: company-level identification that matches visitor IP addresses against public company databases such as the Chamber of Commerce. Its pricing page says it relies on legitimate interest under Article 6(1)(f) GDPR and does not store IP addresses. Starter costs €69 a month billed annually, or €99 billed monthly, for up to 50 identified companies, and repeat visits from the same company count once. There is a 14-day free trial.

• Dealfront (formerly Leadfeeder): a free Lite plan for up to 100 companies a month with 7 days of history, and paid Discover plans from €79 a month billed annually, or €113 monthly.

Note the unit difference. Leadinfo and Dealfront count companies, and a returning company counts once a month. RB2B counts resolutions, which include people. For the full shortlist, see the best website visitor identification tools and the best intent data providers.

Who RB2B pricing suits

RB2B is a good buy if you:

• Get most of your traffic from the US and sell to US companies

• Want named people on high-intent pages, not only company names

• Already run outreach in Clay, Instantly, Smartlead or HeyReach and want visitors fed in automatically

• Can use Pro or Pro+, since Starter has no emails and no CRM integration

Skip it if most of your traffic is in the EU or UK, or if you only need company names, where the free plan or an EU company-level tool covers the job.

FAQ

How much does RB2B cost?

RB2B has a free plan and three paid plans: Starter at $79 a month, Pro from $149 a month and Pro+ from $199 a month. Pro goes up to $349 for 2,500 resolutions and Pro+ to $849 for 12,500 on self-serve tiers. Larger volumes are quoted by RB2B.

Is RB2B free?

Yes, there is a forever-free plan with company-level ID for 150 resolutions a month and alerts to Slack or Teams. It does not include person-level ID or email addresses. Every account also starts with a 7-day full-featured trial with no card required.

What is an RB2B resolution?

One identified website visitor that RB2B delivers to you. Each plan includes a monthly number of resolutions, and extra ones cost 45 cents on Starter and 25 cents on Pro and Pro+.

Does RB2B work for EU visitors?

Only at company level. RB2B's person-level ID uses a US-only database and excludes EU and UK residents. Company-level ID is global, and RB2B says you must use a consent tool if you deploy it globally.

Does RB2B integrate with HubSpot?

Yes, on Pro and Pro+. RB2B sends identified visitors to HubSpot and adds their page views to the contact timeline. Free and Starter only send alerts to Slack or Teams.

Can I get a refund from RB2B?

No, as a rule. RB2B's terms say all payments are non-refundable, including for partly used service, unless RB2B decides otherwise. Use the 7-day trial before you pay.

Bottom line

RB2B pricing starts free and climbs by resolutions: $79 a month buys 300 US visitors as LinkedIn profiles, $149 a month adds business emails and CRM integrations, and Pro+ from $199 roughly doubles the share of visitors identified. Per visitor, it costs 7 to 33 cents if you use the full allowance, and 25 to 45 cents for overage. The deciding factors are where your traffic comes from and which plan tier your volume needs, so run the 7-day trial on your own site and size the tier from what it finds.

If you want help turning website visitors into booked meetings, book a call with GROU.

About this guide

We are GROU, a B2B pipeline agency that runs lead generation, outbound and LinkedIn content for B2B companies. Prices and terms in this guide are taken from RB2B's public pricing page, FAQ, GDPR page and terms of service, checked on 14 October 2026.

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