TL;DR: The best B2B marketing podcasts in 2026 are The Dave Gerhardt Show (from Exit Five), Marketing Against the Grain, Stacking Growth and The Marketing Millennials for marketers, Topline and The Revenue Leadership Podcast for sales and go-to-market leaders, and Lenny's Podcast and Acquired for founders. This list groups 20 shows, all checked as active in 2026, into three categories. Pick three to five for a weekly rotation instead of trying to keep up with all of them.

The B2B podcasting landscape has shifted significantly since the previous version of this guide was published. Some of the most-recommended B2B podcasts of 2024 have wound down or significantly diminished (Sweet Fish Media's flagship B2B Growth podcast effectively went dormant through 2024; several smaller marketing podcasts have stopped publishing). Several podcasts that didn't exist or weren't dominant a couple of years ago now sit at the top of every serious B2B operator's queue (Lenny's Podcast went from launch to category-defining; Topline launched and quickly became the leading podcast for B2B tech founders; Acquired grew to over 1 million listeners per episode). And the platforms have shifted too: Google Podcasts shut down in 2024, leaving Apple Podcasts, Spotify, and YouTube as the modern defaults, with most major podcasts now publishing video versions on YouTube as the primary distribution channel.

This guide is the refreshed list of the B2B podcasts actually worth your queue space in 2026, aimed at B2B marketers, sales professionals, founders, and growth operators looking for podcasts to add to their rotation. Twenty podcasts in total, grouped into B2B marketing, sales and go-to-market, and SaaS and growth. The section below covers how to pick which ones to listen to.

How to choose which podcasts to listen to

There are far more B2B podcasts than any reasonable person can listen to. The teams that get the most from podcasts pick deliberately based on three filters.

By role. Founders and CEOs benefit most from broad business strategy and operator-led shows (Lenny's Podcast, Acquired, 20VC, SaaStr). Marketing leaders benefit most from marketing-specific shows (The Dave Gerhardt Show, Marketing Against the Grain, Marketing Millennials, Stacking Growth). Sales and RevOps leaders benefit from revenue-focused shows (Topline, Revenue Leadership Podcast, Salesman.com Podcast). Most operators want a mix across categories; the question is which category dominates the rotation.

By format and time budget. Long-form deep dives (Acquired at 3 to 4 hours per episode) reward concentrated listening. Mid-length interview shows (Lenny's, SaaStr at 60 to 90 minutes) work well during commutes, walks, or workouts. Short-form daily shows (20VC at 20 to 40 minutes, Marketing Millennials at 30 to 45 minutes) work well as background while doing other tasks. Co-host banter shows (Topline, My First Million) are higher entertainment density but lower information density per minute. Pick formats that match how and when you actually listen.

By depth vs breadth. Some podcasts are best as part of a regular rotation (subscribe and listen weekly). Others are best as on-demand reference (search the back catalogue when you have a specific question). Lenny's, Topline, 20VC, Stacking Growth work well as regular subscriptions. Acquired works best as on-demand for the specific companies you want to study deeply. Most operators get more value from a small regular rotation (3-5 podcasts) plus on-demand access to the rest.

The honest framing: most B2B operators benefit more from a tight rotation of 3-5 great podcasts than from trying to keep up with 20. The list below is breadth so you can pick depth.

Where you listen matters less than it used to. 58% of Americans aged 12 and over consumed a podcast in the last month (Edison Research), and YouTube reports more than 1 billion monthly active viewers of podcast content (YouTube). Most shows below publish on Apple Podcasts, Spotify and YouTube, so use whichever app you already open every day.

B2B marketing podcasts

Shows built for B2B marketers: demand generation, brand, content, ABM and running a marketing team.

1. The Dave Gerhardt Show (from Exit Five)

Host: Dave Gerhardt Frequency: Weekly Listen on: Apple Podcasts Site: exitfive.com/podcast

The Dave Gerhardt Show is the podcast of Exit Five, Dave Gerhardt's community for B2B marketers, and the show this list used to call Exit Five. Dave (founder of Exit Five, former CMO and author of Founder Brand) interviews top marketers on tactical tips, strategies and lessons learned, and recent episodes cover bottom-of-funnel content, positioning with April Dunford and content distribution with Ross Simmonds. The show passed episode 400 in October 2026. Pairs with the Exit Five community for ongoing peer-to-peer discussion.

Best for: B2B marketers at all levels, marketing leaders, anyone responsible for B2B brand and demand generation.

2. Marketing Against the Grain

Hosts: Kipp Bodnar and Kieran Flanagan Frequency: Twice a week Listen on: Apple Podcasts Site: podcasts.apple.com

Marketing Against the Grain is the marketing show from HubSpot Media, hosted by HubSpot's CMO Kipp Bodnar and SVP of Marketing Kieran Flanagan. Episodes dig into marketing trends, growth tactics and, increasingly, how AI is changing the job: recent episodes cover AI personal assistants, getting AI tools to recommend your business, and what marketing teams will look like in 2027. Episode 460 went out in October 2026. It sits on the same network as My First Million, further down this list.

Best for: Marketing leaders and operators who want a fast, opinionated read on AI and growth tactics from the people running marketing at HubSpot.

3. The Marketing Millennials

Host: Daniel Murray Frequency: Multiple times per week Listen on: Apple Podcasts, Spotify, YouTube Site: themarketingmillennials.com

The Marketing Millennials covers marketing broadly (B2B and B2C) with a focus on the operational tactics that actually drive growth for modern marketing teams. Daniel Murray interviews CMOs and marketing leaders from companies like Webflow, Shopify, Gymshark, and many more, with episodes covering brand, content, social, AI in marketing, marketing ops, and career development. The frequency (multiple new episodes per week including shorter Saturday episodes) makes it easy to fit into a regular rotation. Part of the Workweek media network.

Best for: Marketing leaders, marketing operators, anyone wanting a high-frequency marketing podcast for regular listening.

4. Stacking Growth

Hosts: Steph Crugnola, Evan Hughes, Matt Sciannella Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: refinelabs.com/podcasts

Stacking Growth is Refine Labs' B2B marketing podcast. Refine Labs has gone through significant changes in the last couple of years (Chris Walker, the original founder, exited and started Passetto; Megan Bowen now leads Refine Labs as CEO), but the podcast continues to publish weekly with current hosts Steph Crugnola, Evan Hughes, and Matt Sciannella. Topics span demand generation, brand building, content strategy, marketing measurement, and the modern B2B GTM playbook. Particularly strong on the "demand creation vs. demand capture" framework that Refine Labs has championed.

Best for: B2B marketing leaders, demand generation specialists, marketing operators rethinking attribution.

5. Breaking B2B

Host: Sam Dunning Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: breakingb2b.com

Breaking B2B is Sam Dunning's tactical show for SaaS and B2B marketers. No background stories: interviews with marketing leaders and practitioners, plus solo episodes built around one specific strategy you can apply. Recent episodes lean heavily into SEO and AI search, alongside LinkedIn Ads and content strategy. The show passed 500 episodes in September 2026, and most recent episodes run under 25 minutes, which makes them easy to fit between meetings.

Best for: SaaS and B2B marketers who want one concrete tactic per episode, especially on SEO, AI search and paid social.

6. B2B Marketing Podcast

Hosts: Kavita Singh and the B2B Marketing team Frequency: Roughly twice a month Listen on: Apple Podcasts Site: b2bmarketing.net

The B2B Marketing Podcast comes from B2B Marketing, the intelligence, events and training business behind the B2B Ignite conference. Episodes pair its editorial team with in-house marketing leaders from companies such as EY, Sage, Fujitsu and Wolters Kluwer, covering ABM, AI in marketing, creativity and the client-agency relationship. The Bare-Knuckle B2B series takes a deliberately blunter angle on questions like whether martech has peaked. Episode 225 went out on 30 September 2026.

Best for: In-house B2B marketers at larger organisations, particularly those running ABM or defending creative work in an AI-heavy team.

7. Remarkable Content

Hosts: Ian Faison and Meredith Gooderham Frequency: Roughly every two weeks Listen on: Apple Podcasts Site: podcasts.apple.com

Remarkable Content is made by Caspian Studios, a video podcast production company for B2B brands, and takes marketing lessons from film, TV and pop culture. Each episode pairs a story (The Bear, Apollo 13, A Knight of the Seven Kingdoms) with a B2B marketing leader, recently from Appfire, Mitel and Optimizely, to pull out what B2B teams can borrow for their own content. The latest episode went out in October 2026. Lighter in tone than most shows on this list.

Best for: Content and brand marketers who want fresh creative angles rather than another tactics checklist.

8. Marketing Spark

Host: Mark Evans Frequency: Biweekly Listen on: Apple Podcasts, Spotify, YouTube Site: marketingspark.co

Marketing Spark features 30-minute conversations with B2B SaaS marketers and entrepreneurs. Mark Evans (a B2B SaaS marketing consultant) interviews guests on positioning, brand-building, customer attraction, and the operational realities of B2B SaaS marketing. The 30-minute format and focused topic per episode make it easy to fit into a regular rotation. Particularly strong on positioning and messaging topics.

Best for: B2B SaaS marketers focused on positioning, messaging, and brand strategy.

9. Finite by Clarity

Host: Jodi Norris Frequency: Biweekly Listen on: Apple Podcasts, Spotify Site: clarity.global

Finite now runs as Finite by Clarity, with Jodi Norris taking over hosting from Alex Price. The show still sits down with B2B marketers in tech, software and SaaS to talk about B2B marketing and growth, and recent episodes include why smaller marketing teams win, with the CMO of BuildOps. Episode 193 went out on 5 October 2026. The UK and European weighting of the original community still shows in the guest list.

Best for: B2B tech and SaaS marketers, particularly those in Europe; marketers who want community context alongside the podcast.

Sales and go-to-market podcasts

For CROs, sales leaders, RevOps and anyone who owns the number.

10. Topline

Hosts: Sam Jacobs, AJ Bruno, and Asad Zaman Frequency: Weekly (plus midweek bonus episodes) Listen on: Apple Podcasts, Spotify, YouTube Site: joinpavilion.com/topline-podcast

Topline is the leading podcast for B2B tech founders, operators, and investors. Sam Jacobs (CEO of Pavilion), AJ Bruno (CEO of QuotaPath), and Asad Zaman (CEO of Sales Talent Agency) discuss and debate trends, news, and developments shaping the B2B tech market each week. The dynamic of three operating CEOs (rather than the standard interview format) produces unusually candid conversations about pricing, valuations, GTM, AI, hiring, and everything else affecting B2B tech. Strong opinions and dry humour are part of the appeal. Pairs with the Topline newsletter and the Topline Slack community.

Best for: B2B tech CEOs, CROs, CMOs, RevOps leaders, investors building B2B SaaS exposure.

11. The Revenue Leadership Podcast

Host: Kyle Norton Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: joinpavilion.com/the-revenue-leadership-podcast

The Revenue Leadership Podcast is Pavilion's deep-dive show for B2B revenue leaders. Kyle Norton interviews real revenue operators (CROs, VPs of Sales, Sales Leaders) about the operational realities of running modern revenue teams: hiring, comp design, pipeline generation, sales process, RevOps, AI in sales, and managing through GTM transitions. Pairs naturally with Topline (lighter, more market-focused) for B2B revenue leaders who want both operator depth and weekly market analysis.

Best for: CROs, VPs of Sales, Sales Leaders, RevOps leaders, anyone serious about modern B2B revenue operations.

12. The Salesman.com Podcast

Host: Will Barron Frequency: Irregular (latest episode 12 June 2026) Listen on: Apple Podcasts, Spotify, YouTube Site: salesman.com

The Salesman Podcast covers B2B sales tactics, sales psychology, and sales career development. Will Barron interviews a range of guests including sales leaders, psychologists, negotiation experts, and industry influencers. The breadth of guest types produces angles that sales-only podcasts often miss. Particularly valuable for individual contributor B2B sellers and sales managers; broader and more accessible than some of the executive-focused revenue podcasts.

Best for: B2B AEs, SDRs, sales managers, sales leaders looking for tactical sales content.

SaaS and growth podcasts

Founder, investor, product and finance shows for anyone building or scaling a B2B software company.

13. Lenny's Podcast (Product, Career, Growth)

Host: Lenny Rachitsky Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: lennysnewsletter.com

Lenny's Podcast has become the dominant podcast for B2B SaaS product, growth, and career topics since launching in 2022. Lenny Rachitsky (formerly Airbnb product) interviews world-class product leaders and growth operators with specific, tactical depth that most interview podcasts lack. Recent guests have included founders and operators from Anthropic, OpenAI, Slack, Stripe, Lovable, Gamma, Figma, Vercel, and many more. Particularly strong on AI-era product and growth strategy as those topics have become central to the show's focus. Pairs with Lenny's Newsletter for the long-form written version of similar topics.

Best for: Product leaders, growth operators, founders building AI-era B2B SaaS, marketing leaders who want product context.

14. Acquired

Hosts: Ben Gilbert and David Rosenthal Frequency: Biweekly to monthly Listen on: Apple Podcasts, Spotify, YouTube Site: acquired.fm

Acquired tells the definitive history and strategy of the world's greatest companies in long-form (typically 3-4 hour) deep dives. Now reaches over 1 million listeners per episode, was ranked the #1 Technology podcast on Apple Podcasts and Spotify, and has hosted live events at Radio City Music Hall with guests including Jensen Huang, Charlie Munger, and Mark Zuckerberg. Episodes span tech (NVIDIA, TSMC, Microsoft, Salesforce, OpenAI), consumer (LVMH, Hermès, Costco, Nike), and other categories (Formula 1, Standard Oil, the NFL, Ferrari). Each episode is essentially a podcasted MBA case study with extraordinary depth of research.

Best for: Founders, executives, investors, anyone who wants to understand how companies actually got built rather than how they're explained in retrospect. Long-form deep dives reward concentrated listening.

15. The Twenty Minute VC (20VC)

Host: Harry Stebbings Frequency: Daily (across 20VC, 20Sales, 20Growth, 20Product sub-shows) Listen on: Apple Podcasts, Spotify, YouTube Site: thetwentyminutevc.com

20VC interviews the world's leading venture capitalists, founders, and operators across daily episodes (now expanded across sub-shows for sales, growth, and product). Harry Stebbings has built one of the largest interview podcast operations in the venture capital and tech ecosystem since launching in 2015 (initially recording in his bedroom in London at age 18). Recent guests include partners from Sequoia, Benchmark, Andreessen Horowitz, Khosla Ventures, plus founders and CEOs from leading B2B tech companies. Particularly strong on VC perspective on B2B SaaS markets, fundraising dynamics, and category-defining companies.

Best for: Founders raising capital, B2B tech executives wanting VC and market context, anyone in the B2B SaaS ecosystem.

16. The Official SaaStr Podcast

Host: Jason Lemkin Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: saastr.com

The Official SaaStr Podcast is the audio extension of Jason Lemkin's SaaStr ecosystem (the largest community of B2B SaaS founders, executives, and investors). Episodes cover the full breadth of scaling B2B SaaS: founder-led sales, hiring, fundraising, product-market fit, AI in B2B, repositioning, and more. Jason brings two decades of operating and investing experience plus the access that comes with running the largest B2B SaaS community. Pairs with SaaStr's blog, newsletter, events (SaaStr Annual + AI Summit each May), and broader content ecosystem.

Best for: B2B SaaS founders and executives at all stages, particularly those building toward $10M-$100M ARR.

17. My First Million

Hosts: Sam Parr and Shaan Puri Frequency: Multiple times per week Listen on: Apple Podcasts, Spotify, YouTube Site: hubspot.com/podcasts/my-first-million

My First Million covers entrepreneurship broadly (not B2B-only) but with significant B2B SaaS, marketing, and growth content woven through. Sam Parr (founder of The Hustle) and Shaan Puri (Twitch, AngelList) discuss business ideas, deconstruct successful companies, interview founders, and explore market opportunities. The format (long-form co-host conversation plus regular guest interviews) is high entertainment density and produces unusual angles on B2B opportunities. Acquired by HubSpot, which has expanded the production resources.

Best for: Founders and operators looking for entrepreneurship content broader than B2B SaaS specifically; anyone wanting an entertaining podcast with substantive business ideas mixed in.

18. Run the Numbers

Host: CJ Gustafson Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: mostlymetrics.com

Run the Numbers covers B2B SaaS finance and metrics with the depth and operator perspective that most finance podcasts lack. CJ Gustafson (a SaaS CFO and writer of the Mostly Metrics newsletter) interviews finance leaders, CFOs, and operators about the actual numbers behind growing B2B SaaS companies: NRR, gross margins, sales efficiency, magic number, burn multiple, and more. Particularly valuable for B2B SaaS leaders who want to understand the financial mechanics of the business beyond the marketing metrics.

Best for: B2B SaaS CFOs, finance leaders, founders and CEOs wanting to deepen financial fluency, anyone serious about SaaS metrics.

19. Noah Kagan Presents

Host: Noah Kagan Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: noahkagan.com

Noah Kagan Presents covers entrepreneurship, marketing, and personal productivity. Noah Kagan (founder of AppSumo and OkDork, formerly Mint and Facebook employee #30) brings a distinctive humour and transparency to interviews with founders, marketers, and operators. The show is broader than B2B specifically, but the marketing tactics, growth experiments, and entrepreneurial lessons translate across categories. Particularly relevant for solopreneurs, bootstrapped founders, and marketers building independent media properties.

Best for: Founders (especially bootstrapped), marketers, operators looking for entertainment with substantive business takeaways.

20. BUILDERS (formerly Category Visionaries)

Producer: Front Lines Media Frequency: Several episodes a month Listen on: Apple Podcasts Site: podcasts.apple.com

BUILDERS is what Category Visionaries became: the same feed, now run by Front Lines Media as "the show about how founders get new technology adopted". Each episode features a founder bringing new tech to market, on how they broke into their industry, earned early believers and built credibility. It is part of a network of 20 industry-specific shows with a library of more than 1,200 founder interviews. Recent guests include the founders of Anjuna Security, Toloka and Fazeshift.

Best for: B2B tech founders looking for peer perspective from comparable-stage operators; investors and operators who want broad exposure to emerging B2B tech companies.

FAQ

What are the best B2B marketing podcasts?

For B2B marketers, start with The Dave Gerhardt Show (from Exit Five), Marketing Against the Grain, Stacking Growth and The Marketing Millennials. Add Breaking B2B for short tactical episodes and the B2B Marketing Podcast for an in-house view on ABM and brand. The full list above groups 20 shows by category, so you can pick from the one that matches your role.

What is the best B2B podcast for sales and go-to-market leaders?

Topline is the strongest weekly read on the B2B tech market, and The Revenue Leadership Podcast goes deeper on running a revenue team day to day. The Salesman.com Podcast suits individual sellers and sales managers more than executives.

Why listen to B2B podcasts at all?

Because they are one of the few places operators explain how things actually work, at length. Large shares of podcast listeners say they listen for learning as well as entertainment (Pew Research Center), and the B2B shows in this list are built for the learning part.

Where can I listen to B2B podcasts?

Apple Podcasts, Spotify and YouTube cover almost every show in this list. YouTube has become a major podcast platform in its own right, with more than 1 billion monthly active viewers of podcast content (YouTube), and many B2B shows now publish full video episodes there.

Should a B2B company start or sponsor a podcast?

Only if you can commit to a consistent schedule and a narrow audience. Our guide on how to start a B2B podcast covers the production side, and podcast advertising for B2B covers sponsoring shows your buyers already listen to.