The B2B podcasting landscape has shifted significantly since the previous version of this guide was published. Some of the most-recommended B2B podcasts of 2024 have wound down or significantly diminished (Sweet Fish Media's flagship B2B Growth podcast effectively went dormant through 2024; several smaller marketing podcasts have stopped publishing). Several podcasts that didn't exist or weren't dominant a couple of years ago now sit at the top of every serious B2B operator's queue (Lenny's Podcast went from launch to category-defining; Topline launched and quickly became the leading podcast for B2B tech founders; Acquired grew to over 1 million listeners per episode). And the platforms have shifted too: Google Podcasts shut down in 2024, leaving Apple Podcasts, Spotify, and YouTube as the modern defaults, with most major podcasts now publishing video versions on YouTube as the primary distribution channel.

This guide is the refreshed list of the B2B podcasts actually worth your queue space in 2026, aimed at B2B marketers, sales professionals, founders, and growth operators looking for podcasts to add to their rotation. Twenty podcasts in total. The guidance section after the list covers how to think about picking which to listen to.

How to choose which podcasts to listen to

There are far more B2B podcasts than any reasonable person can listen to. The teams that get the most from podcasts pick deliberately based on three filters.

By role. Founders and CEOs benefit most from broad business strategy and operator-led shows (Lenny's Podcast, Acquired, 20VC, Logan Bartlett, SaaStr). Marketing leaders benefit most from marketing-specific shows (Exit Five, Marketing Millennials, Stacking Growth, Marketing Companion). Sales and RevOps leaders benefit from revenue-focused shows (Topline, Revenue Leadership Podcast, Salesman Podcast). Most operators want a mix across categories; the question is which category dominates the rotation.

By format and time budget. Long-form deep dives (Acquired at 3-4 hours per episode) reward concentrated listening. Mid-length interview shows (Lenny's, Logan Bartlett, SaaStr at 60-90 minutes) work well during commutes, walks, or workouts. Short-form daily shows (20VC at 20-40 minutes, Marketing Millennials at 30-45 minutes) work well as background while doing other tasks. Co-host banter shows (Topline, My First Million) are higher entertainment density but lower information density per minute. Pick formats that match how and when you actually listen.

By depth vs breadth. Some podcasts are best as part of a regular rotation (subscribe and listen weekly). Others are best as on-demand reference (search the back catalogue when you have a specific question). Lenny's, Topline, 20VC, Stacking Growth work well as regular subscriptions. Acquired works best as on-demand for the specific companies you want to study deeply. Most operators get more value from a small regular rotation (3-5 podcasts) plus on-demand access to the rest.

The honest framing: most B2B operators benefit more from a tight rotation of 3-5 great podcasts than from trying to keep up with 20. The list below is breadth so you can pick depth.

The podcasts

1. Lenny's Podcast (Product, Career, Growth)

Host: Lenny Rachitsky Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: lennysnewsletter.com

Lenny's Podcast has become the dominant podcast for B2B SaaS product, growth, and career topics since launching in 2022. Lenny Rachitsky (formerly Airbnb product) interviews world-class product leaders and growth operators with specific, tactical depth that most interview podcasts lack. Recent guests have included founders and operators from Anthropic, OpenAI, Slack, Stripe, Lovable, Gamma, Figma, Vercel, and many more. Particularly strong on AI-era product and growth strategy as those topics have become central to the show's focus. Pairs with Lenny's Newsletter for the long-form written version of similar topics.

Best for: Product leaders, growth operators, founders building AI-era B2B SaaS, marketing leaders who want product context.

2. Acquired

Hosts: Ben Gilbert and David Rosenthal Frequency: Biweekly to monthly Listen on: Apple Podcasts, Spotify, YouTube Site: acquired.fm

Acquired tells the definitive history and strategy of the world's greatest companies in long-form (typically 3-4 hour) deep dives. Now reaches over 1 million listeners per episode, was ranked the #1 Technology podcast on Apple Podcasts and Spotify, and has hosted live events at Radio City Music Hall with guests including Jensen Huang, Charlie Munger, and Mark Zuckerberg. Episodes span tech (NVIDIA, TSMC, Microsoft, Salesforce, OpenAI), consumer (LVMH, Hermès, Costco, Nike), and other categories (Formula 1, Standard Oil, the NFL, Ferrari). Each episode is essentially a podcasted MBA case study with extraordinary depth of research.

Best for: Founders, executives, investors, anyone who wants to understand how companies actually got built rather than how they're explained in retrospect. Long-form deep dives reward concentrated listening.

3. The Twenty Minute VC (20VC)

Host: Harry Stebbings Frequency: Daily (across 20VC, 20Sales, 20Growth, 20Product sub-shows) Listen on: Apple Podcasts, Spotify, YouTube Site: thetwentyminutevc.com

20VC interviews the world's leading venture capitalists, founders, and operators across daily episodes (now expanded across sub-shows for sales, growth, and product). Harry Stebbings has built one of the largest interview podcast operations in the venture capital and tech ecosystem since launching in 2015 (initially recording in his bedroom in London at age 18). Recent guests include partners from Sequoia, Benchmark, Andreessen Horowitz, Khosla Ventures, plus founders and CEOs from leading B2B tech companies. Particularly strong on VC perspective on B2B SaaS markets, fundraising dynamics, and category-defining companies.

Best for: Founders raising capital, B2B tech executives wanting VC and market context, anyone in the B2B SaaS ecosystem.

4. Exit Five

Host: Dave Gerhardt Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: exitfive.com/podcast

Exit Five is the podcast arm of Dave Gerhardt's Exit Five community for B2B marketers (Dave previously led marketing at Drift and Privy). Episodes feature interviews with B2B CMOs and marketing leaders covering brand, demand generation, content, careers, and the operational realities of running B2B marketing teams. The honest tone (Dave is openly opinionated about what's working and what isn't) distinguishes the show from more polished but blander interview podcasts. Pairs with the Exit Five community for ongoing peer-to-peer discussion.

Best for: B2B marketers at all levels, marketing leaders, anyone responsible for B2B brand and demand generation.

5. Topline

Hosts: Sam Jacobs, AJ Bruno, and Asad Zaman Frequency: Weekly (plus midweek bonus episodes) Listen on: Apple Podcasts, Spotify, YouTube Site: joinpavilion.com/topline-podcast

Topline is the leading podcast for B2B tech founders, operators, and investors. Sam Jacobs (CEO of Pavilion), AJ Bruno (CEO of QuotaPath), and Asad Zaman (CEO of Sales Talent Agency) discuss and debate trends, news, and developments shaping the B2B tech market each week. The dynamic of three operating CEOs (rather than the standard interview format) produces unusually candid conversations about pricing, valuations, GTM, AI, hiring, and everything else affecting B2B tech. Strong opinions and dry humour are part of the appeal. Pairs with the Topline newsletter and the Topline Slack community.

Best for: B2B tech CEOs, CROs, CMOs, RevOps leaders, investors building B2B SaaS exposure.

6. The Marketing Millennials

Host: Daniel Murray Frequency: Multiple times per week Listen on: Apple Podcasts, Spotify, YouTube Site: themarketingmillennials.com

The Marketing Millennials covers marketing broadly (B2B and B2C) with a focus on the operational tactics that actually drive growth for modern marketing teams. Daniel Murray interviews CMOs and marketing leaders from companies like Webflow, Shopify, Gymshark, and many more, with episodes covering brand, content, social, AI in marketing, marketing ops, and career development. The frequency (multiple new episodes per week including shorter Saturday episodes) makes it easy to fit into a regular rotation. Part of the Workweek media network.

Best for: Marketing leaders, marketing operators, anyone wanting a high-frequency marketing podcast for regular listening.

7. The Logan Bartlett Show

Host: Logan Bartlett Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: theloganbartlettshow.substack.com

The Logan Bartlett Show goes behind the scenes with B2B tech entrepreneurs and investors. Logan Bartlett (Managing Director at Redpoint Ventures, the VC firm with investments in Snowflake, Twilio, and many other category-defining B2B companies) interviews CEOs, CROs, and other operators with the inside-baseball depth that comes from a working investor asking the questions. Recent guests include Marc Benioff (Salesforce), Eoghan McCabe (Intercom), Chris Degnan (formerly Snowflake CRO), and Bipul Sinha (Rubrik). Particularly strong on hiring, GTM, fundraising, and the operational realities of scaling B2B tech companies.

Best for: B2B tech CEOs, CROs, anyone scaling a B2B SaaS company through Series B and beyond.

8. The Official SaaStr Podcast

Host: Jason Lemkin Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: saastr.com

The Official SaaStr Podcast is the audio extension of Jason Lemkin's SaaStr ecosystem (the largest community of B2B SaaS founders, executives, and investors). Episodes cover the full breadth of scaling B2B SaaS: founder-led sales, hiring, fundraising, product-market fit, AI in B2B, repositioning, and more. Jason brings two decades of operating and investing experience plus the access that comes with running the largest B2B SaaS community. Pairs with SaaStr's blog, newsletter, events (SaaStr Annual + AI Summit each May), and broader content ecosystem.

Best for: B2B SaaS founders and executives at all stages, particularly those building toward $10M-$100M ARR.

9. Stacking Growth

Hosts: Steph Crugnola, Evan Hughes, Matt Sciannella Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: refinelabs.com/podcasts

Stacking Growth is Refine Labs' B2B marketing podcast. Refine Labs has gone through significant changes in the last couple of years (Chris Walker, the original founder, exited and started Passetto; Megan Bowen now leads Refine Labs as CEO), but the podcast continues to publish weekly with current hosts Steph Crugnola, Evan Hughes, and Matt Sciannella. Topics span demand generation, brand building, content strategy, marketing measurement, and the modern B2B GTM playbook. Particularly strong on the "demand creation vs. demand capture" framework that Refine Labs has championed.

Best for: B2B marketing leaders, demand generation specialists, marketing operators rethinking attribution.

10. The Revenue Leadership Podcast

Host: Kyle Norton Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: joinpavilion.com/the-revenue-leadership-podcast

The Revenue Leadership Podcast is Pavilion's deep-dive show for B2B revenue leaders. Kyle Norton interviews real revenue operators (CROs, VPs of Sales, Sales Leaders) about the operational realities of running modern revenue teams: hiring, comp design, pipeline generation, sales process, RevOps, AI in sales, and managing through GTM transitions. Pairs naturally with Topline (lighter, more market-focused) for B2B revenue leaders who want both operator depth and weekly market analysis.

Best for: CROs, VPs of Sales, Sales Leaders, RevOps leaders, anyone serious about modern B2B revenue operations.

11. My First Million

Hosts: Sam Parr and Shaan Puri Frequency: Multiple times per week Listen on: Apple Podcasts, Spotify, YouTube Site: hubspot.com/podcasts/my-first-million

My First Million covers entrepreneurship broadly (not B2B-only) but with significant B2B SaaS, marketing, and growth content woven through. Sam Parr (founder of The Hustle) and Shaan Puri (Twitch, AngelList) discuss business ideas, deconstruct successful companies, interview founders, and explore market opportunities. The format (long-form co-host conversation plus regular guest interviews) is high entertainment density and produces unusual angles on B2B opportunities. Acquired by HubSpot, which has expanded the production resources.

Best for: Founders and operators looking for entrepreneurship content broader than B2B SaaS specifically; anyone wanting an entertaining podcast with substantive business ideas mixed in.

12. Marketing Companion

Hosts: Mark Schaefer and Brooke Sellas Frequency: Biweekly Listen on: Apple Podcasts, Spotify, YouTube Site: businessesgrow.com/podcast

Marketing Companion is one of the longest-running marketing podcasts (Mark Schaefer has been writing about marketing strategy for over 15 years). Mark and co-host Brooke Sellas combine expert marketing analysis with humour and accessibility. Topics span content strategy, AI in marketing, social media evolution, brand-building, and the cultural shifts shaping how marketing actually works. The biweekly cadence makes it easy to keep up with even for time-constrained listeners.

Best for: Marketing leaders looking for strategic perspective rather than tactical execution; marketers who appreciate analysis with personality.

13. The Salesman Podcast

Host: Will Barron Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: salesman.com

The Salesman Podcast covers B2B sales tactics, sales psychology, and sales career development. Will Barron interviews a range of guests including sales leaders, psychologists, negotiation experts, and industry influencers. The breadth of guest types produces angles that sales-only podcasts often miss. Particularly valuable for individual contributor B2B sellers and sales managers; broader and more accessible than some of the executive-focused revenue podcasts.

Best for: B2B AEs, SDRs, sales managers, sales leaders looking for tactical sales content.

14. The B2B Marketing Exchange Podcast

Host: Demand Gen Report (rotating) Frequency: Biweekly Listen on: Apple Podcasts, Spotify Site: b2bmarketing.exchange

The B2B Marketing Exchange podcast extends the conversations from B2B Marketing Exchange (B2BMX), the leading B2B marketing conference run by Demand Gen Report. Episodes feature top B2B marketing influencers and practitioners discussing content strategy, demand generation, ABM, and sales enablement. The podcast acts as a year-round companion to the conference (held annually in March) and gives access to the conference's speaker pool throughout the year.

Best for: B2B marketing operators particularly interested in ABM, demand gen, and sales enablement; B2BMX attendees and prospective attendees.

15. Confessions Of A B2B Marketer

Host: Tom Hunt Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: bcast.fm/podcast/confessions-of-a-b2b-marketer

Confessions Of A B2B Marketer is Tom Hunt's weekly take on B2B SaaS and agency growth. Tom runs Fame (a B2B podcast agency) and brings the operator perspective of someone actively building both his own business and producing podcasts for B2B SaaS clients. Episodes cover demand generation tactics, founder-led marketing, podcast strategy, and the operational realities of growing B2B businesses. Particularly relevant for B2B SaaS marketers and agency operators.

Best for: B2B SaaS marketers, agency operators, anyone considering B2B podcasting as a content channel.

16. Marketing Spark

Host: Mark Evans Frequency: Biweekly Listen on: Apple Podcasts, Spotify, YouTube Site: marketingspark.co

Marketing Spark features 30-minute conversations with B2B SaaS marketers and entrepreneurs. Mark Evans (a B2B SaaS marketing consultant) interviews guests on positioning, brand-building, customer attraction, and the operational realities of B2B SaaS marketing. The 30-minute format and focused topic per episode make it easy to fit into a regular rotation. Particularly strong on positioning and messaging topics.

Best for: B2B SaaS marketers focused on positioning, messaging, and brand strategy.

17. Run the Numbers

Host: CJ Gustafson Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: mostlymetrics.com

Run the Numbers covers B2B SaaS finance and metrics with the depth and operator perspective that most finance podcasts lack. CJ Gustafson (a SaaS CFO and writer of the Mostly Metrics newsletter) interviews finance leaders, CFOs, and operators about the actual numbers behind growing B2B SaaS companies: NRR, gross margins, sales efficiency, magic number, burn multiple, and more. Particularly valuable for B2B SaaS leaders who want to understand the financial mechanics of the business beyond the marketing metrics.

Best for: B2B SaaS CFOs, finance leaders, founders and CEOs wanting to deepen financial fluency, anyone serious about SaaS metrics.

18. Noah Kagan Presents

Host: Noah Kagan Frequency: Weekly Listen on: Apple Podcasts, Spotify, YouTube Site: noahkagan.com

Noah Kagan Presents covers entrepreneurship, marketing, and personal productivity. Noah Kagan (founder of AppSumo and OkDork, formerly Mint and Facebook employee #30) brings a distinctive humour and transparency to interviews with founders, marketers, and operators. The show is broader than B2B specifically, but the marketing tactics, growth experiments, and entrepreneurial lessons translate across categories. Particularly relevant for solopreneurs, bootstrapped founders, and marketers building independent media properties.

Best for: Founders (especially bootstrapped), marketers, operators looking for entertainment with substantive business takeaways.

19. Finite

Host: Alex Price Frequency: Biweekly Listen on: Apple Podcasts, Spotify Site: finite-community.com

Finite is the podcast arm of the Finite community for B2B tech, software, and SaaS marketers. Host Alex Price interviews senior B2B tech marketers about trends, challenges, and practical tactics specific to marketing in the B2B tech sector. The community focus (rather than the broad audience focus of larger podcasts) produces a tighter set of conversations relevant to specific operational challenges. Particularly relevant for European B2B tech marketers given the community's UK and European weighting.

Best for: B2B tech and SaaS marketers, particularly those in Europe; marketers who want community context alongside the podcast.

20. Category Visionaries

Host: Brett Stapper Frequency: Multiple times per week Listen on: Apple Podcasts, Spotify, YouTube Site: categoryvisionaries.com

Category Visionaries interviews founders and CEOs of emerging B2B tech companies (with particular focus on AI, climate tech, fintech, and other category-defining sectors). The high frequency (multiple new episodes per week) and the focus on emerging companies (rather than just the big-name ones) makes it valuable for surface-area exposure to the broader B2B tech ecosystem. Episodes are typically shorter (20-30 minutes) and tactical, making them easy to consume during commutes or short windows.

Best for: B2B tech founders looking for peer perspective from comparable-stage operators; investors and operators who want broad exposure to emerging B2B tech companies.