MailerLite prices the way email tools used to: by active subscribers, with two paid plans and a published number at every list size. The 2026 catch is the quiet repricing of the free tier, down from 500 subscribers to 250 and from 12,000 monthly emails to 2,500, which changed who the free plan is actually for. This breakdown covers what each plan costs at real list sizes, the email-limit mechanics that decide the Comfort vs Power choice, and who should pick what.

The head-to-head against its newsletter-side rival is in our Beehiiv vs MailerLite comparison; the wider field is ranked in best B2B newsletter tools.

TL;DR

Three self-serve tiers, priced by active subscribers. Free covers 250 subscribers and 2,500 emails a month with automation, a landing page, and a website included. Comfort runs $12/month at 500 subscribers, $49 at 5k, and $89 at 10k, with monthly sends capped at ten times your list size. Power runs $25/month at 500 subscribers, $69 at 5k, and $129 at 10k, removing every cap: unlimited emails, automations, forms, landing pages, and websites, plus unlimited seats and 24/7 support. Annual billing takes roughly 10% off, unsubscribed contacts do not count toward billing, and Enterprise takes over past 200k subscribers. The pick for most B2B teams is Comfort until the 10x send cap or the page limits pinch, then Power; figures per MailerLite's published pricing.

What each plan costs at real list sizes

Free: 250 subscribers, 2,500 emails/month. Unusually complete for a free tier: campaigns, basic automation, a landing page, a website, and 2 seats. But the 2026 limits (halved subscribers, roughly one-fifth the sends of the old free plan) make it a trial runway now, not a home. Expect to outgrow it in months.

Comfort: $12 to $89/month. The volume plan: $12 at 500 subscribers, $19 at 1k, $33 at 2.5k, $49 at 5k, $89 at 10k. Sends cap at 10x your subscriber count per month, which comfortably covers a weekly newsletter plus lifecycle flows. Adds dynamic emails, the AI writing assistant, and 3 seats.

Power: $25 to $129/month. The uncapped plan: $25 at 500, $39 at 1k, $49 at 2.5k, $69 at 5k, $129 at 10k. Unlimited emails, automations, forms, landing pages, websites, and seats, with 24/7 live chat support. This is the plan MailerLite's landing-page and website tooling actually belongs to.

Enterprise: custom, 200k+ subscribers. Dedicated success manager, deliverability support, and account audits, priced by conversation.

The mechanics that move your bill

Active subscribers only. Billing counts subscribed contacts; unsubscribed and bounced addresses stay in the account without costing anything. Combined with the list hygiene from our email list segmentation guide, pruning inactives is a direct discount.

The 10x send cap decides Comfort vs Power. At 5,000 subscribers, Comfort allows 50,000 sends a month. A weekly newsletter uses ~20,000; add three or four lifecycle flows and a promo cycle and the cap gets close fast. Teams that hit 60-70% of the cap two months running should price Power, where the $20/month gap at that size buys unlimited sends plus unlimited pages.

Annual saves ~10%. Smaller than the category's usual 15-20%, so monthly is a defensible default while list size is still moving.

The free-tier repricing is the trap to know about. Accounts built around the old 500-subscriber, 12,000-send free plan now sit hard against the 250/2,500 limits. If you are migrating in expecting the old free tier, budget for Comfort from day one.

Prices step up with list growth automatically. MailerLite moves you to the next subscriber band as the list grows; there is no overage billing, just the next tier. Clean, but it means your newsletter growth plan (per our B2B newsletter growth playbook) is also your cost forecast.

Who should pick what

Testing the channel: Free. 250 subscribers is enough to prove a concept and build the first automation, not more.

Newsletter plus occasional campaigns: Comfort. The 10x cap is generous for a send-weekly motion, and the per-tier pricing stays modest through 10k subscribers.

Lifecycle email as marketing infrastructure: Power. Unlimited automations, forms, pages, and sites make it the plan for teams running nurture, onboarding, and gated content in one tool; the unlimited-seats line matters the day marketing stops being one person.

Newsletter-as-product operators: read the comparison first. If growth loops and monetization are the point, Beehiiv's free-to-2,500 tier and $39 Scale plan win on raw cost, and MailerLite wins on marketing capability. Pick by motion, not by rate card.

FAQ

How much does MailerLite cost in 2026?

Free covers 250 subscribers and 2,500 emails a month. Comfort runs $12-89/month from 500 to 10,000 subscribers with sends capped at 10x list size; Power runs $25-129/month at the same sizes with unlimited emails, automations, pages, and seats. Annual billing saves about 10%.

What happened to MailerLite's free plan?

It was repriced: from 500 subscribers and 12,000 monthly emails down to 250 subscribers and 2,500 emails, and the old Growing Business and Advanced plans were renamed Comfort and Power. The free tier now works as a trial runway rather than a long-term home.

Does MailerLite charge for unsubscribed contacts?

No. Billing counts active subscribers only, so unsubscribed and bounced contacts sit in your account without affecting the bill, and pruning inactive segments directly lowers cost when it drops you a tier.

What is the difference between MailerLite Comfort and Power?

Comfort caps monthly sends at 10x your subscriber count and includes 3 seats; Power removes all caps (emails, automations, forms, landing pages, websites, seats) and adds 24/7 live chat support. Price the upgrade when you run against the send cap or need the site tooling.

Is MailerLite cheaper than Beehiiv?

On subscription cost alone, usually not: Beehiiv is free to 2,500 subscribers and $39 flat to 10k, versus MailerLite's $49-89 at those sizes. MailerLite's dollars buy marketing infrastructure (automation depth, pages, website); Beehiiv's buy newsletter growth and monetization. The right pick follows the motion.

Is MailerLite worth it for B2B?

For lifecycle email at SMB pricing, yes: it is one of the cheapest credible platforms for automation, segmentation, and landing pages in one bill. Teams needing deep CRM-native attribution or enterprise reporting will outgrow it; teams running email behind a pipeline rarely do before 25k subscribers.

Bottom line

MailerLite pricing in 2026 is transparent and honest, with two decisions that matter: whether the halved free tier still fits your start (usually not), and when the 10x send cap pushes you from Comfort ($12-89) to Power ($25-129). Bill on active subscribers, take the annual 10% once the list stabilizes, and re-check the Beehiiv math if the newsletter itself is the product.

Want the email stack chosen and the lifecycle flows built against your actual pipeline? Book a call with GROU. We run email and newsletter programs inside B2B revenue engines across verticals.

We are GROU, a B2B pipeline agency that runs lead generation, outbound, and LinkedIn content for clients across manufacturing, fintech, iGaming, software, and professional services. The plan guidance reflects our lifecycle email deployments between 2024 and 2026, anonymized to protect client confidentiality.

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