Best webinar platforms for B2B in 2026

The best webinar platform for B2B depends on how you run webinars. WebinarGeek suits European teams that want GDPR-friendly hosting and automated webinars at a flat price, Livestorm fits teams that only want to pay for people who attend, Demio is built for marketing-led webinar funnels, Zoom Webinars and GoTo Webinar are the dependable defaults, and ON24 and BigMarker serve enterprise programmes.

TL;DR

• Pricing models differ more than features: flat plans (WebinarGeek, Demio), per attendee (Livestorm), add-on to a meeting licence (Zoom), or custom contracts (ON24, BigMarker).

• For European audiences, check where data is hosted. WebinarGeek hosts in the EEA.

• If you plan evergreen or automated webinars, confirm which plan includes them before you buy.

• CRM integration matters more than stage effects. A webinar lead that doesn't reach your CRM is a lost lead.

Webinar platforms at a glance

Starting prices from vendor pages and review sites, checked between June and September 2026. Confirm current plans on each vendor's site.

What B2B teams need from webinar software

Consumer webinar tools optimise for big audiences. B2B teams need something different:

• Registration that feeds the CRM. Every registrant and attendee should land in HubSpot or Salesforce with source data attached.

• Engagement data per person. Polls, questions, time watched and CTA clicks help sales prioritise follow-up.

• On-demand and automated options. A live webinar can keep generating leads as a replay or an automated session.

• Browser-based joining. Every download step loses attendees.

• Data protection that fits your buyers. Especially important for European audiences and regulated industries.

The best webinar platforms for B2B

1. WebinarGeek

WebinarGeek is a browser-based platform popular in Europe. Plans start at €49 a month for Basic, €69 for Premium (which adds automated webinars, custom branding and marketing integrations) and €349 for Enterprise (adding RTMP, a custom domain, the HubSpot integration and an SLA), according to Software Advice. Customer data is processed on servers inside the EEA (trusted.de).

• Best for: European B2B teams that want GDPR-friendly hosting, automated webinars and a predictable flat price.

• Watch out for: automated webinars start on Premium, and pricing scales with the number of live viewers.

We're co-hosting a webinar with WebinarGeek on 6 October 2026 on filling B2B webinar seats. We've kept it in the list on its merits, but you should know about the partnership.

2. Livestorm

Livestorm bills per unique attendee rather than per seat, at roughly €2.50 per attendee credit on its Pro plan, with an unlimited team included and a limited free plan (Hackceleration). Its analytics are a strong point.

• Best for: teams running regular mid-sized webinars that only want to pay for people who show up.

• Watch out for: large one-off events can make the credit model expensive, and budgeting is harder.

3. Demio

Demio is built for marketing-led webinar funnels, with plans from $59 a month for one host and 50 attendees, up to $799 a month for 3,000 attendees (CostBench). Automated and evergreen webinars come in the Growth tier.

• Best for: marketing teams running frequent webinars with predictable audience sizes.

• Watch out for: attendee caps per plan, so size on your largest expected audience.

4. Zoom Webinars

Zoom Webinars is familiar and reliable at scale, with published tiers such as $79 a month for 300 attendees and $95 for 500 (CostBench). It's an add-on that requires a base Zoom Workplace plan (Dupple).

• Best for: companies already standardised on Zoom that want webinars without a new tool.

• Watch out for: marketing features are thinner than dedicated webinar platforms.

5. GoTo Webinar

GoTo Webinar is a long-standing, predictable option priced per organiser, reported at $69 to $299 per organiser per month (CostBench).

• Best for: teams that want a stable tool with little setup.

• Watch out for: a dated attendee experience compared with newer browser-first platforms.

6. ON24

ON24 is an enterprise webinar and digital events platform with deep engagement analytics and integrations, sold on custom contracts.

• Best for: large marketing teams running a continuous webinar programme and account-based campaigns.

• Watch out for: enterprise pricing and a heavier setup than self-serve tools.

7. BigMarker

BigMarker covers webinars, virtual events and hybrid events, with custom pricing across its plans (CostBench).

• Best for: teams that run webinars alongside virtual summits and hybrid events.

• Watch out for: you'll need a sales conversation to get pricing.

How to choose a webinar platform

1. Size on peak live attendance. Look at your largest webinar in the last year, then buy one step above it.

2. Decide on automated webinars now. If you plan evergreen sessions, make sure the plan includes them.

3. Test the CRM sync end to end. Register a test contact, attend, click the CTA and check what reaches your CRM.

4. Check where data is stored. For EU audiences, ask about hosting location and data processing terms.

5. Run a trial webinar with real people. Join from a phone, a locked-down corporate laptop and a slow connection.

Turning webinars into pipeline

The platform is the easy part. Filling seats and following up is where webinars succeed or fail. Our webinar lead generation playbook covers promotion and follow-up, and our automated webinar guide covers evergreen funnels. For events on LinkedIn, see our guide to LinkedIn events for B2B pipeline.

FAQ

What is the best webinar platform for B2B?

It depends on your model. WebinarGeek suits European teams wanting flat pricing and EEA hosting, Livestorm suits pay-per-attendee, Demio suits marketing funnels, and ON24 suits enterprise programmes.

How much does webinar software cost?

Self-serve plans start around €49 to $79 a month for small audiences. Pricing rises with attendee capacity, hosts and features such as automated webinars. Enterprise platforms are sold on custom contracts.

Which webinar platform is GDPR compliant?

Several vendors offer EU data processing, but compliance depends on how you use the tool too. WebinarGeek processes customer data on servers inside the EEA. Always review each vendor's data processing agreement.

Do I need a separate webinar tool if I have Zoom?

Not always. Zoom Webinars works well for reliable delivery. Dedicated webinar platforms usually offer better registration pages, engagement data and marketing integrations.

What are automated webinars?

Pre-recorded sessions that run on a schedule as if live, with chat, polls and CTAs. They let one good webinar keep generating leads without a live presenter every time.

About this listicle

We are GROU, a B2B pipeline agency that runs lead generation, outbound, and LinkedIn content for clients across manufacturing, fintech, iGaming, software, and professional services. Pricing in this guide comes from vendor pages and review sites linked inline, checked between June and September 2026.

Some links in this article are affiliate. We may earn a small commission at no extra cost to you.