RB2B vs Leadinfo 2026 for website visitor identification

TL;DR

• RB2B names people, but only US visitors, and identifies companies worldwide. Leadinfo identifies companies only, worldwide, and is built and hosted in Europe.

• RB2B starts free (150 company-level resolutions a month), then $79, $149 and $199 a month, billed monthly. Leadinfo starts at €69 a month billed annually or €99 billed monthly for up to 50 identified companies.

• At matched volumes RB2B's list price is lower, but the units differ: RB2B charges per identified visitor, Leadinfo per unique company, with repeat visits counted once.

• The real split is legal and geographic. RB2B excludes EU and UK residents from its person-level data. Leadinfo relies on legitimate interest or consent and recommends a consent banner.

RB2B and Leadinfo both tell you who visited your website, but they answer different questions. RB2B tells you which people from the US visited, with names, LinkedIn profiles and, on Pro, business emails. Leadinfo tells you which companies visited, from anywhere, and stays inside European data rules. This comparison sets the two side by side on identification, data, integrations, pricing at matched volumes, privacy and contract terms, using each vendor's public pages as of 15 October 2026. For a short overview of each tool, see our RB2B tool profile and Leadinfo tool profile.

RB2B vs Leadinfo at a glance

The headline difference is the unit. RB2B sells resolutions, one identified visitor each, and a resolution can be a named US person. Leadinfo sells identified companies, and counts repeat visits from the same company only once. Everything else, from price to privacy, follows from that.

Figure: RB2B and Leadinfo compared on identification, units, plans, contact data, integrations and refunds, 15 October 2026.

Person-level vs company-level identification

RB2B identifies visitors in two ways. Its FAQ says it matches visitors "against a fully-permissioned publisher network using a combination of 1st and 3rd party cookies, device IDs and IP addresses," plus Demandbase's reverse-IP network for company-level ID.

• Person-level ID returns names and LinkedIn profiles, and business emails on Pro and Pro+. The FAQ calls it "US-only technology with a US-only database" that "will not identify individuals located outside the US."

• Company-level ID is global and runs on every plan, including Free.

Leadinfo works at company level only. Its GDPR page says the tracking code lets it "see the IP addresses of your website visitors and compare them with our database, which is based on publicly available sources such as the commercial register." Its IP tracking page says it recognises 220M+ companies from 195+ countries using 45+ data sources. Leadinfo then lets you look up people at that company from a database of 300M+ decision makers, but it does not tell you which person visited.

So the practical question is where your traffic comes from. If most of it is from the US, RB2B can put a name on part of it. If most of it is from Europe, RB2B falls back to company-level matches, which is all Leadinfo does, but Leadinfo is designed around that job.

Coverage: how much traffic each tool identifies

Both vendors publish their own coverage figures and neither publishes an independent audit.

• RB2B: the pricing page comparison table lists 15 to 20% coverage on Starter and Pro and 35 to 45% on Pro+, for both person-level (US) and company-level (global) ID. The FAQ gives a higher combined figure: "30-40% of visitors identified at the person level (US only) and an additional 30-40% at the company level."

• Leadinfo: its pricing page says the free trial gives "a clear count of identified companies, typically around 30% of your total traffic." It also excludes visits from internet service providers and "other irrelevant sources," and filters bots.

These figures measure different things. RB2B's are a share of visitors identified. Leadinfo's is a count of companies relative to traffic, after removing ISP traffic and merging repeat visits. Use the free plan or trial on your own site to get a real number before you compare.

Pricing: plans side by side

RB2B lists four plans, all billed monthly on the page, with no annual option shown. These are the same figures as our full RB2B pricing breakdown, re-checked on 15 October 2026:

• Free ($0): company-level ID, 150 resolutions a month, alerts to Slack. No person-level ID, no emails, no other integrations.

• Starter ($79 a month): person-level ID for US visitors sent as LinkedIn URLs to Slack or Teams, 300 resolutions. No emails or other integrations.

• Pro (from $149 a month): business emails and all integrations. 600 resolutions for $149, 1,250 for $249, 2,500 for $349.

• Pro+ (from $199 a month): Premium Resolution with RB2B's identity graph waterfall. 600 for $199 up to 12,500 for $849, and larger tiers in the drop-down that RB2B's FAQ says are priced with its team.

Overage costs 45 cents per resolution on Starter and 25 cents on Pro and Pro+.

Figure: RB2B plan cards with resolution drop-downs closed, 15 October 2026.

Leadinfo lists three plans, each priced by the number of identified companies a month, with annual or monthly billing and prices in euros, pounds, dollars or kroner:

• Starter: €69 a month billed annually or €99 billed monthly for 0 to 50 companies; €99 or €129 for 51 to 100. Includes 3 users and 3 automations, lead scoring and the CRM integrations. Above 100 companies you need Scale.

• Scale: from €159 a month billed annually or €209 monthly for up to 250 companies, rising to €539 or €709 for 4,001 to 5,000. Adds the HubSpot and Microsoft Dynamics integrations, LinkedIn Ads integration, screen recordings with 7-day retention and 10 users.

• Pro: from €359 a month billed annually or €469 monthly for up to 750 companies, rising to €889 or €1,159 for 4,001 to 5,000. Adds Salesforce and Marketo integrations, unlimited users, mobile phone numbers and a dedicated customer success manager.

• Above 5,000 companies: contact Leadinfo.

In US dollars, Leadinfo's own list shows Starter at $73 a month billed annually or $107 monthly. Add-ons include Autopilot for email and LinkedIn outreach, starting at €39 a seat.

Figure: Leadinfo plan cards on annual billing in euros, 15 October 2026.

One detail on Leadinfo's plan cards: Starter lists "67 free CRM integrations," while its integrations page says 70+ native integrations. The integrations page also points to Zapier and Make for anything else.

Price at matched volume

To compare like with like, we took the cheapest tier on each tool that covers the same monthly volume and used Leadinfo's own US dollar list. RB2B's list price is lower at every level we checked, by roughly 1.5 to 2.9 times on monthly billing.

Figure: monthly list price of the cheapest tier covering each volume, RB2B billed monthly and Leadinfo billed monthly with yearly prices noted. GROU calculation from public pricing, 15 October 2026.

• About 250 a month: RB2B Starter (300) at $79, LinkedIn URLs only; Leadinfo Scale (0 to 250) at $226 monthly or $172 billed yearly.

• About 600 a month: RB2B Pro (600) at $149; Leadinfo Scale (501 to 750) at $367 monthly or $280 yearly.

• About 2,500 a month: RB2B Pro (2,500) at $349; Leadinfo Scale (2,001 to 3,000) at $647 monthly or $496 yearly.

• About 5,000 a month: RB2B Pro+ (5,000) at $499; Leadinfo Scale (4,001 to 5,000) at $766 monthly or $583 yearly.

Three things change how you read these numbers:

• Units. 600 RB2B resolutions are 600 identified visitors, which can include people and companies. 600 Leadinfo companies are 600 different businesses, because repeat visits from one company count once. A B2B site with many returning accounts uses up RB2B resolutions faster than Leadinfo company slots. RB2B does not say whether a repeat visitor uses a second resolution, so ask before you size a tier.

• Who gets named. RB2B's lower price buys person-level data only for US visitors. For European visitors both tools return companies.

• Annual billing. Leadinfo is about 23 to 24% cheaper billed yearly across these tiers. RB2B's pricing page shows no annual option.

At the small end, the free and Starter tiers are not like for like. RB2B Free gives 150 company-level resolutions for $0, while Leadinfo's cheapest paid tier is €69 a month billed annually for up to 50 companies, after a 14-day trial.

What happens when you hit the limit

The two vendors handle overage in opposite ways.

• RB2B keeps identifying and bills overage: 45 cents per extra resolution on Starter and 25 cents on Pro and Pro+. A Starter account that runs 100 over pays $45 extra that month.

• Leadinfo keeps collecting but hides the extra leads. Its pricing FAQ says: "If you reach your lead limit, Leadinfo will continue collecting leads but these will not be visible to you. You can upgrade to a higher plan to continue without limits."

RB2B's model protects your data flow and risks a surprise bill. Leadinfo's protects your budget and risks missing a visit you would have wanted to see. Size the tier from a trial, not a guess.

Figure: Leadinfo's complete price list on monthly billing in euros, 15 October 2026.

Integrations and outreach

Both tools are built to push visits into the tools you already use.

• RB2B: Slack and Microsoft Teams on every plan. On Pro and Pro+, HubSpot, Salesforce, Clay, Apollo, Zapier, a webhook and CSV export. Its integrations page also names Instantly, Smartlead and HeyReach for automated email and LinkedIn outreach, and says RB2B connects to 50+ apps.

• Leadinfo: 70+ native integrations, including Pipedrive, Slack, Teams and Clay. Starter lists 67 CRM integrations and Google Ads. HubSpot and Microsoft Dynamics need Scale, and Salesforce and Marketo need Pro. Leadinfo's own Autopilot add-on sends automated LinkedIn requests and emails to contacts at visiting companies.

The workflow differs. With RB2B Pro, an identified US person can go straight into a sequence, which is why it pairs with Instantly or HeyReach. With Leadinfo, you see the company first and choose the people to contact from its database. That suits account-based selling, where one visit from a target account matters more than who clicked. Our guide to signal-based lead generation covers how to act on a visit without burning the account, and our Instantly pricing and HeyReach pricing breakdowns cover the outreach side.

Privacy and GDPR

This is where the tools differ most, so read it before you install either script.

Figure: what each vendor says about GDPR, data location, consent and cancellation, from RB2B's FAQ, GDPR page and terms and Leadinfo's pricing FAQ, GDPR page and terms. Not legal advice.

RB2B's position. Its GDPR page says its database "is designed to exclude personally identifiable information (e.g., emails, phone numbers) of EU or UK residents." Its FAQ says GDPR does not apply to person-level ID because "IP ringfencing ensures only US traffic is resolved," and that you "must use a consent collection tool if you deploy global company-level identification."

Leadinfo's position. Its pricing FAQ says the legal basis is "own legitimate interest", provided for in Article 6(1)(f) of the GDPR, that "IP addresses are not saved," and that you must mention Leadinfo in your privacy statement and your register of processing. Its GDPR page goes further: customers "must choose a legal basis (consent or legitimate interests)," and "We also recommend obtaining consent from your website visitors before activating the Leadinfo tracking code." Leadinfo acts as processor, offers a data processing agreement and hosts on AWS servers in Ireland. Note the two Leadinfo pages differ in emphasis: the pricing FAQ leans on legitimate interest, the GDPR page recommends consent.

Two regulator texts set the context. Article 3 of the GDPR applies it to "the monitoring of their behaviour as far as their behaviour takes place within the Union," even by companies outside the EU. And the UK ICO's guidance on cookies says consent for non-essential cookies "must be actively and clearly given." Leadinfo says it sets two optional first-party cookies and offers a cookie-free tracking option; RB2B uses cookies and device IDs through its partner network.

If you sell into Europe, the safer default with either tool is a consent banner and a clear privacy policy entry. If you then email people at identified companies, see our GDPR cold email playbook.

Contract, cancellation and refunds

• RB2B: the terms of service, last updated November 2025, say "All payments by you are nonrefundable." Monthly plans must be cancelled before 11:59 p.m. Pacific Time the day before the next billing date; annual subscriptions need 30 days' notice.

• Leadinfo: the terms and conditions say fees are paid in advance and "a payment cannot be refunded under the Distance Selling Act." On monthly billing you give one month's notice before the next invoice; on annual billing, at least one month before the period ends.

Neither offers money back, so use the free plan or the trial fully. Leadinfo's trial is 14 days with no card, and RB2B gives a 7-day full-featured trial and a free plan.

Who should pick which

Figure: which tool fits which traffic and sales motion, based on each vendor's published coverage, pricing and privacy terms.

Pick RB2B if you:

• Get most of your traffic from the US and sell to US companies

• Want named people with LinkedIn profiles and, on Pro, business emails

• Run automated outreach in Clay, Instantly, Smartlead or HeyReach

• Want a free company-level plan to start

Pick Leadinfo if you:

• Get most of your traffic from Europe

• Sell account by account and care which company visited, not which person

• Want EU hosting, a data processing agreement and a GDPR position built for European sites

• Want annual billing or prices in euros, pounds or kroner

If neither fits, Dealfront is another European company-level option (see our Dealfront tool profile), and our guides to the best website visitor identification tools and the best intent data providers cover the wider field.

FAQ

What is the difference between RB2B and Leadinfo?

RB2B identifies people from the US and companies worldwide, and charges per identified visitor. Leadinfo identifies companies only, worldwide, charges per unique company and is hosted in the EU.

Is RB2B cheaper than Leadinfo?

On list price at matched volumes, yes. About 600 a month costs $149 on RB2B Pro and $367 on Leadinfo Scale billed monthly, or $280 billed yearly. The units differ, because Leadinfo counts each company once and RB2B counts identified visitors.

How much does Leadinfo cost?

Starter costs €69 a month billed annually or €99 monthly for up to 50 identified companies. Scale starts at €159 billed annually or €209 monthly, and Pro at €359 or €469. There is a 14-day free trial with no card.

Does RB2B work in Europe?

Only at company level. RB2B's person-level database is US-only and excludes EU and UK residents. Its company-level ID is global, and RB2B says you must use a consent tool if you deploy it globally.

Is Leadinfo GDPR compliant?

Leadinfo says it can be used in line with the GDPR on the basis of legitimate interest or consent, does not store IP addresses and hosts data in Ireland. Its GDPR page recommends getting visitor consent before the tracking code runs.

Can I get a refund from RB2B or Leadinfo?

No, as a rule. RB2B's terms say all payments are non-refundable, and Leadinfo's terms say payments cannot be refunded. Use the free plan or trial before you pay.

Bottom line

RB2B and Leadinfo look like rivals but split the market by geography. RB2B is the lower list price per identified visitor and the only one of the two that names people, but only for US traffic. Leadinfo identifies companies, counts each one once, offers annual billing and is built around European data rules. Check where your visitors are before you choose, then run the free plan or trial on your own site and size the tier from what it finds.

If you want help turning website visits into booked meetings, book a call with GROU.

About this comparison

We are GROU, a B2B pipeline agency that runs lead generation, outbound and LinkedIn content for B2B companies. Prices, coverage claims and terms in this comparison come from RB2B's and Leadinfo's public pricing pages, FAQs, GDPR pages and terms, checked on 15 October 2026.

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