Best B2B YouTube channels to watch in 2026

The best B2B YouTube channels in 2026 mix tool-maker tutorials with practitioner interviews. For SEO and content, watch Ahrefs and Semrush. For B2B marketing, watch Exit Five, HubSpot Marketing and Content Marketing Institute. For SaaS and growth, watch SaaStr, Lenny's Podcast and Y Combinator. For sales, watch 30 Minutes to President's Club and Sales Gravy. Below: 10 channels by topic, and how to watch with intent.

TL;DR

• SEO and content: Ahrefs, Semrush, Content Marketing Institute.

• B2B marketing: Exit Five, HubSpot Marketing.

• SaaS, product and growth: SaaStr, Lenny's Podcast, Y Combinator.

• Sales: 30 Minutes to President's Club, Sales Gravy.

• We've left out agency channels to keep the list neutral.

B2B YouTube channels by topic

SEO and content

• Ahrefs: practical SEO, content and YouTube marketing tutorials (Startup Savant).

• Semrush: SEO, PPC and content marketing walkthroughs.

• Content Marketing Institute: content strategy talks and event sessions (same Startup Savant source).

B2B marketing

• Exit Five: the Exit Five podcast with Dave Gerhardt, focused on B2B marketing, leadership and careers, also published on YouTube (Ahrefs).

• HubSpot Marketing: inbound, content and marketing strategy, plus the Marketing Against the Grain show (same Ahrefs source).

SaaS, product and growth

• SaaStr: sessions on scaling SaaS, sales and go-to-market.

• Lenny's Podcast: interviews with product and growth leaders, available on YouTube (Ahrefs).

• Y Combinator: startup advice on sales, fundraising and early growth.

Sales

• 30 Minutes to President's Club: tactical cold calling, discovery and closing.

• Sales Gravy: Jeb Blount on prospecting and sales discipline.

See our sales podcasts and B2B podcasts for audio versions of many of these shows.

How to learn from YouTube, not just watch it

1. Subscribe to three channels, one per area you're working on.

2. Watch at 1.25x or 1.5x and skip intros.

3. Note one idea per video you could try this week.

4. Apply it to a real campaign, post or call.

5. Unsubscribe from anything that hasn't produced an idea in a month.

Using YouTube for your own B2B marketing

The channels above show what works for B2B brands: tutorials of your product or method, interviews with practitioners, teardowns of real examples and edited webinar recordings. For AI tools that help with editing and clips, see AI video tools for B2B, and for repurposing, LinkedIn video strategy.

Run a B2B channel?

We update this list regularly. If you run a B2B YouTube channel and want it considered, get in touch.

FAQ

What are the best B2B YouTube channels?

Ahrefs and Semrush for SEO, Exit Five and HubSpot Marketing for B2B marketing, SaaStr and Lenny's Podcast for growth, and 30 Minutes to President's Club for sales.

Are there good B2B sales channels on YouTube?

Yes. 30 Minutes to President's Club and Sales Gravy are widely recommended.

Is YouTube worth it for B2B marketing?

For tutorials, interviews and webinar recordings, yes. Videos keep being found through search for years.

How many channels should I follow?

Three that match what you're working on now. Rotate as your focus changes.

Why aren't agency channels included?

To keep the list neutral, we focused on software companies, publishers, communities and independent shows.

About this guide

We are GROU, a B2B pipeline agency that runs lead generation, outbound, and LinkedIn content for clients across manufacturing, fintech, iGaming, software, and professional services. Channels were chosen for practical B2B value, checked September 2026.

We don't take payment to rank channels on this page.