Sales conferences 2026 and 2027 worth attending

The sales conferences worth a B2B team's time between now and mid-2027 are SaaStock Europe (13 to 14 October, Dublin), Web Summit (9 to 12 November, Lisbon), B2B Marketing Live (18 to 19 November, London), SaaStr AI Annual (11 to 12 May 2027, San Mateo) and the Gartner CSO & Sales Leader Conference (18 to 19 May 2027, Las Vegas). Each suits a different seller, from founders to chief sales officers.

TL;DR

• Late 2026: SaaStock Europe for SaaS revenue teams, Web Summit for broad tech selling, B2B Marketing Live for UK sales and marketing teams.

• 2027: SaaStr AI Annual for SaaS founders and CROs, Gartner CSO & Sales Leader Conference for senior sales leaders.

• Dreamforce and INBOUND ran in September 2026 and usually return in the same window.

• Pick by buyer and seniority, then book meetings before you travel.

Sales conferences at a glance

Dates checked against organiser and event-listing pages on 27 September 2026. Confirm on the official site before you book.

Late 2026

SaaStock Europe, Dublin (13 to 14 October 2026)

SaaStock is built around structured meetings between SaaS founders, go-to-market leaders and investors, with around 4,500 attendees expected in Dublin (event listing).

• Who it suits: founders who still sell, heads of sales and revenue leaders at European SaaS companies.

• Sales value: high if your buyers are SaaS companies. Book meetings through the event's networking tools before you arrive.

Our SaaS conferences guide covers this event and the rest of the SaaS calendar in more detail.

Web Summit, Lisbon (9 to 12 November 2026)

Web Summit brings 70,000+ attendees to Lisbon's MEO Arena and FIL (Web Summit 2026 guide).

• Who it suits: enterprise and partner sellers covering broad tech audiences, and founders running their own sales.

• Sales value: depends entirely on preparation. The attendee app is where meetings get booked.

B2B Marketing Live, London (18 to 19 November 2026)

B2B Marketing Live runs in London on 18 to 19 November 2026 (The CMO). It's a strong fit for UK teams where sales and marketing share the pipeline number.

• Who it suits: sales and marketing leaders at UK and European B2B companies, and vendors selling sales and marketing tools.

• Sales value: good for vendor discovery and peer learning, especially if you're choosing tools for next year.

2027

SaaStr AI Annual (11 to 12 May 2027, San Mateo)

SaaStr lists 12,500+ founders, VCs and executives, 250+ speakers and 4,500+ one-on-one meetings for the 2027 edition at the San Mateo County Event Center (SaaStr).

• Who it suits: SaaS founders, CROs, VPs of sales and sales leaders selling into US mid-market.

• Sales value: high. The matchmaking app and CRO-focused sessions make it the densest room of SaaS revenue leaders in any week.

Gartner CSO & Sales Leader Conference (18 to 19 May 2027, Las Vegas)

Gartner's sales leader event runs 18 to 19 May 2027 at Caesars Palace, Las Vegas, with a listed standard price of $4,350 (GovEvents). The 2026 edition brought together 1,600+ CSOs and sales executives (Gartner).

• Who it suits: chief sales officers, CROs, and VPs of sales operations, enablement and strategy.

• Sales value: strategic rather than transactional. Go for research, peer benchmarking and frameworks you can take back to the team.

Dreamforce and INBOUND (dates to be confirmed)

Dreamforce ran 15 to 17 September 2026 in San Francisco (Salesforce Ben) and INBOUND ran 16 to 18 September 2026 in Boston (INBOUND help centre). Both tend to return in September.

• Dreamforce suits: sellers and partners in the Salesforce ecosystem.

• INBOUND suits: sales and marketing teams on HubSpot, and vendors selling into that ecosystem.

How to choose a sales conference

Match the event to two things: who you sell to, and how senior you are.

• Frontline sellers and SDR leaders: events with practical sessions and lots of peers, such as SaaStr AI Annual or B2B Marketing Live.

• Sales executives: Gartner CSO & Sales Leader Conference for research-backed strategy.

• Founders selling themselves: SaaStock Europe or Web Summit, depending on whether your buyers are SaaS companies or tech broadly.

• Ecosystem sellers: Dreamforce or INBOUND, depending on your CRM world.

If you're going to sell rather than learn, choose the event where your buyers are, not the one with the best speakers.

How to get pipeline from a sales conference

1. Build the target list early. Most events publish speakers, sponsors and exhibitors. Turn them into a target account list four weeks out.

2. Warm them up. Run a short outbound sequence and a few LinkedIn posts before the event. Our outbound team runs this pre-event play.

3. Book 70% of your calendar before you land. Leave room for walk-ups, but don't depend on them.

4. Capture context, not just contacts. Note the problem, the timeline and the next step for every conversation.

5. Follow up within 48 hours. Reference the conversation, share the promised resource and propose a specific next step.

For the organiser's side of the same play, see our lead generation for a professional conference case study. Our trade show follow-up playbook has templates you can adapt, and our full list of B2B events covers conferences beyond sales.

FAQ

What are the best sales conferences in 2027?

SaaStr AI Annual (11 to 12 May, San Mateo) for SaaS revenue teams and the Gartner CSO & Sales Leader Conference (18 to 19 May, Las Vegas) for senior sales leaders are the two confirmed anchors. Dreamforce and INBOUND usually return in September.

Are there sales conferences in Europe?

Yes. In late 2026, SaaStock Europe runs in Dublin (13 to 14 October), Web Summit in Lisbon (9 to 12 November) and B2B Marketing Live in London (18 to 19 November).

Which sales conference is best for sales leaders?

The Gartner CSO & Sales Leader Conference is built specifically for chief sales officers and senior sales executives. SaaStr AI Annual has dedicated CRO content for SaaS leaders.

How much do sales conference tickets cost?

It varies widely. Gartner's sales leader conference lists a standard price of $4,350, while many startup and SaaS events offer early-bird passes in the hundreds of euros. Travel and time usually cost more than the ticket.

How do I make a sales conference worth it?

Book meetings before you go. Build a target list from the speaker and exhibitor lists, warm up those accounts with outreach, and follow up every conversation within 48 hours.

About this guide

We are GROU, a B2B pipeline agency that runs lead generation, outbound, and LinkedIn content for clients across manufacturing, fintech, iGaming, software, and professional services. Event dates in this guide were checked against organiser and event-listing pages on 27 September 2026.

This page is updated every month as organisers confirm dates. If you run a sales event and want it considered for the list, get in touch.