TL;DR

Lusha scores 7.8/10 in our 2026 review: the best reveal workflow in the category and strong GDPR paperwork, but weak value for volume outbound. Plans run from Free (40 credits a month) through Starter ($37.45), Pro ($52.45) and Premium ($299.95) per user per month on annual billing, with an email costing 1 credit and a phone number 5. A Pro seat's 600 monthly credits buy about 100 full contacts, so size your tier on phone reveals, not emails.

Lusha is the contact data tool we reach for when a rep needs a verified email or direct dial in seconds, not a database project: the Chrome extension is the best in the category and the compliance posture is genuinely strong for EU work. It is not the tool for volume prospecting, because credits run out fast: every phone number costs 5 credits against 1 for an email. Verdict: 7.8/10, right tool for precision, wrong tool for bulk. (GROU operator verdict, 2024 to 2026.)

The full breakdown: scores, features, real pricing, honest pros and cons, and who should pick something else.

Related reading: our Apollo pricing breakdown and the Kaspr review for a cheaper EU-focused extension.

What is Lusha?

Lusha is a B2B contact intelligence platform: a database of business emails and direct dials, delivered mainly through a browser extension that overlays LinkedIn and company websites, plus a web app for list building and a lightweight API on top tiers. The pitch is speed and trust: reveal a verified contact in two clicks, with GDPR compliance marketed as a first-class feature rather than fine print (details in "Is Lusha GDPR compliant?" below). In our use it slots in as the precision layer next to a volume database, not instead of one.

Scores at a glance

Ease of use (9/10). The extension is the category benchmark: reveal-in-context on LinkedIn profiles, bulk reveal on search pages, near-zero training time for reps.

Compliance (9/10). Public GDPR and CCPA documentation, EU data handling, and audit-friendly sourcing. For EU-heavy pipelines this is the reason Lusha gets shortlisted at all.

Data accuracy (8/10). Direct dials in the EU and US are the standout, and G2's 1,400+ reviews echo what we see in campaigns: phone accuracy above the category average, email accuracy on par with rivals, coverage thinner in APAC and for long-tail SMBs.

Integrations (7/10). Pushes to HubSpot, Salesforce, and Outreach work fine one-way. Full two-way CRM sync and API access are gated to the Scale contract, which stings at mid-market.

Pricing value (6/10). A phone number costs 5 credits against 1 for an email, and unused credits on annual plans reset at the end of the year. Fine for precision use, expensive for volume.

Key features

The extension. Reveal contacts on LinkedIn, Sales Navigator, and company sites without leaving the page. This is 80% of the product's value and the reason reps actually adopt it.

Prospecting platform. Filterable database search with list building and bulk reveal, workable for hundreds of contacts, not tens of thousands.

Enrichment and CSV. Upload-and-enrich for existing lists, credit-metered like everything else.

Intent and API (Scale only). Buying-intent signals and programmatic access exist but live behind the custom contract, so budget accordingly.

Lusha pricing 2026

Per user per month on annual billing (monthly billing runs roughly a third higher): Free at $0 with 40 credits, Starter at $37.45 with ~400 credits, Pro at $52.45 with ~600 credits and a credit slider, Premium at $299.95 with ~3,400 credits, and Scale as a custom annual contract with fair-use reveal caps, full CRM sync, intent, and API. Self-serve tiers cap around 5 seats. Two fine-print items decide the real value: unused credits on annual plans expire at year end, and renewals commonly climb 8-15%, so anchor the renewal conversation early.

The credit economics, in plain numbers

The plan price is not the price; the credit burn is. Emails cost 1 credit and phone numbers cost 5, so a full contact costs 6 (Lusha pricing). At that rate a 600-credit Pro seat buys about 100 full contacts a month.

Monthly credits per user and what they buy at 1 credit per email and 5 per phone number, from Lusha’s pricing page.

A Pro seat's ~600 monthly credits buy 600 emails, or 120 phone numbers, or about 100 complete contacts. For an SDR working 30 precision accounts a week with calls in the sequence, that is workable. For anyone feeding a volume motion, the per-contact cost still trails a best email finder tools stack or an Apollo seat; our Apollo pricing breakdown shows the per-seat side.

Is Lusha GDPR compliant?

Lusha says yes, and it backs the claim with more documentation than most contact data tools. Its own page on how Lusha implemented GDPR lists:

• An independent third-party audit of its GDPR compliance, plus ISO 27701, ISO 27001, ISO 27018 and SOC 2 Type 2 certification. Lusha says it was the first B2B sales intelligence platform with an accredited ISO 27701.

• Business contact data collected from public sources, with contacts notified as required by Article 14 of the GDPR, the rule for personal data not obtained from the person directly.

• A self-serve Privacy Center where anyone can request access to, correction of or erasure of their data, and notices to customers when a contact asks to be deleted.

• A designated Data Protection Officer.

Its Trust Center carries the current certificates for a DPO or procurement review. What Lusha cannot do is make your outreach compliant. Lusha's agreements treat customers as data controllers, so the lawful basis for every email or call is yours to document. If you rely on legitimate interests under Article 6(1)(f), that only holds where the person's rights do not override your interest. Our GDPR cold email playbook covers the outreach side.

Honest pros

The best reveal workflow in the category. Two clicks from LinkedIn profile to verified contact, and rep adoption takes an afternoon.

Direct dial quality where it counts. EU and US phone accuracy is the reason calling teams keep it in the stack after trialing cheaper rivals.

Compliance you can show a DPO. Public documentation, data subject request handling, and sourcing transparency that survives procurement review in regulated verticals.

Honest free tier. 40 credits a month is enough to validate accuracy in your exact ICP before paying anything.

Honest cons

Phone credits cost 5x emails. A Pro seat's 600 credits cover about 120 phone reveals a month, so calling-heavy workflows still end up in a Premium-tier conversation.

Annual credits evaporate. No rollover at year end, no refunds for inaccurate reveals; you eat both.

Mid-market feature gating. Two-way CRM sync, intent, and API all require the Scale contract, whose list price runs deep into five figures before negotiation.

Not a volume engine. Bulk workflows, exports, and coverage depth all trail dedicated databases; Lusha knows it and prices accordingly.

Who should use Lusha, who should skip it

Use it if: your reps prospect account-by-account with calls in the mix, you sell into the EU and compliance questions reach procurement, or you need a precision layer on top of an existing volume database.

Skip it if: you run high-volume cold email (per-contact cost is 5-10x the alternatives), you need two-way CRM sync without an enterprise contract, or your ICP lives in APAC and long-tail SMB segments where coverage thins.

Alternatives

Apollo for all-in-one volume economics (database plus sequencing from $49 per seat per month billed annually), Kaspr for a cheaper EU-focused extension play, and ZoomInfo for US enterprise depth at enterprise budgets. The setup we recommend pairs one volume database with Lusha as the dial-accuracy layer rather than choosing one.

FAQ

Is Lusha accurate in 2026?

Above category average for EU and US direct dials, on par for emails, thinner in APAC and small SMBs. Run the 40-credit free tier against 20 known contacts in your ICP before buying; accuracy is ICP-specific everywhere in this category.

How much does Lusha cost?

On annual billing: Starter $37.45, Pro $52.45, and Premium $299.95 per user per month, with Scale as a custom contract. Monthly billing costs about a third more. The real cost driver is credits: 1 per email, 5 per phone number.

How many contacts do Lusha credits actually buy?

A Pro seat's ~600 monthly credits buy 600 emails, 120 phone numbers, or roughly 100 full contacts at 6 credits each. Size the tier on your phone reveal volume, not your email volume.

How much is Lusha per month?

Billed monthly, Lusha Starter is $49.90, Pro $69.90 and Premium $399.90 per user per month, with 400, 600 and 3,400 credits. Billed annually, the same plans cost $449.10, $629.10 and $3,599.10 per user per year, about a quarter less. Monthly plans roll unused credits over up to twice your monthly limit; annual plans issue all credits up front and reset them at year end (Lusha pricing).

Is Lusha GDPR compliant?

Lusha maintains public GDPR alignment and CCPA compliance documentation, EU data handling, and data subject request processes, and it survives procurement review in regulated verticals better than most rivals. Compliant sourcing does not exempt your outreach itself from GDPR rules, so pair it with a compliant cold email process.

Is Lusha better than Apollo?

Different jobs. Lusha wins on reveal workflow, dial accuracy, and compliance posture; Apollo wins on volume economics, sequencing, and database breadth at a fraction of the per-contact cost. Calling-heavy precision teams lean Lusha, volume outbound leans Apollo; our Apollo review covers the other side.

Does Lusha have a free plan?

Yes: 40 credits a month, extension included, no card required. It is the cheapest way in the category to audit data accuracy against your ICP before committing to any paid database.

Bottom line

Lusha in 2026 is a precision instrument being priced like one: superb extension, credible compliance, strong dials, and credit economics that punish anyone who mistakes it for a volume database. Deploy it as the accuracy layer for rep-led, call-heavy prospecting, buy the tier that matches your monthly phone reveals, and keep a volume engine beside it. At that job, it earns its seat month after month.

Want the whole data stack designed around your motion instead of a tool at a time? Book a call with GROU. We build and run prospecting data stacks inside B2B outbound programs across verticals.

About this review

We are GROU, a B2B pipeline agency that runs lead generation, outbound and LinkedIn content for B2B companies. Scores reflect our production use of Lusha between 2024 and 2026, with pricing checked against Lusha's published rates in October 2026.

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