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Jelovica

Lead generation

Manufacturing

Grou helped Jelovica generate 35 qualified leads across DACH and Italy

Jelovica needed a structured lead generation system to reach property developers and construction companies in Germany, Switzerland, Austria, and Italy. We built and managed multichannel LinkedIn and email outreach campaigns that generated 35 qualified leads across two markets.

Qualified leads

7.4%

Reply rate

2.2%

Interested rate

Jelovica

Lead generation

Manufacturing

Grou helped Jelovica generate 35 qualified leads across DACH and Italy

Qualified leads

7.4%

Reply rate

2.2%

Interested rate

Jelovica

Lead generation

Manufacturing

Grou helped Jelovica generate 35 qualified leads across DACH and Italy

Qualified leads

7.4%

Reply rate

2.2%

Interested rate

Client overview

Jelovica is a Slovenian manufacturer of prefabricated timber buildings with more than 30 years of experience. The company delivers timber construction solutions for residential and commercial projects across Europe, including projects built to demanding standards such as Minergie, SIA, Lignum, and passive house requirements.

For this engagement, the focus was on international market expansion. Jelovica wanted to reach property developers, construction companies, and real estate investors in Germany, Switzerland, Austria, and Italy who could commission timber building projects.

Challenge

Jelovica needed a scalable way to generate qualified B2B leads in two international markets where it had limited existing network coverage.

The challenge was not simply generating awareness. Jelovica needed direct access to the decision-makers who commission residential and mixed-use projects, especially property developers and Bauträger in DACH and property developers in Italy. These are difficult audiences to reach through standard advertising alone.

At the same time, the campaigns had to work across two markets with different languages, business cultures, and communication norms. That meant messaging, targeting, and channel mix all had to be adapted to the market rather than copied across countries.

Goal

Our goal was to help Jelovica generate qualified pipeline interest from property developers and construction companies across DACH and Italy through direct outreach.

The system needed to be structured enough to run at scale across two markets, while still keeping the outreach relevant and personal enough to create real conversations with the right people.

Approach

We approached the engagement as a two-market outreach system built around LinkedIn and email.

For each market, we built separate campaigns with local-language messaging, market-specific targeting, and dedicated senders. In DACH, the campaigns were run in German and targeted Bauträger and property developers. In Italy, the campaigns were run in Italian and targeted local property developers. We supported the outreach with a project case study featuring a 10-unit apartment building completed in Switzerland in six months and built to Minergie and SIA standards, with significantly lower CO₂ emissions than concrete construction.

We also tested multichannel outreach against email-only campaigns to understand which mix produced stronger engagement in each market.

Execution

We built and managed five outreach campaigns across DACH and Italy between March and October 2025.

Our work included:

building targeted prospect lists of property developers and Bauträger in Germany, Switzerland, Austria, and Italy
writing German-language and Italian-language LinkedIn and email sequences for each market
running multichannel campaigns that combined LinkedIn connection requests, LinkedIn messages, and email follow-ups
testing email-only versus multichannel setups to identify the strongest mix per market
running a LinkedIn follower-growth campaign alongside the lead generation work
managing deliverability, execution, and response handling across both markets
tracking results in Lemlist and reviewing performance per campaign throughout the project

Results

The engagement delivered steady lead generation across two international markets over a seven-month period.

Across all five campaigns, we contacted 1,734 decision-makers, generated 119 replies, and converted 35 prospects into qualified leads. Average open rate reached 39% across all campaigns. The best-performing campaign was the multichannel Italy campaign, which achieved a 17% reply rate and a 4.8% interested rate. In DACH, the strongest email-only campaign reached a 59.3% open rate.

The data showed a clear pattern. Multichannel outreach consistently outperformed email-only on replies and interest in both markets. Italy, in particular, showed stronger response behavior, while DACH showed stronger open rates and deliverability. That gave Jelovica a clear signal on where to focus future outreach and how to structure the channel mix in each market.

Key takeaways

Multichannel outreach outperformed email-only on replies and interest in both DACH and Italy.
Market-specific messaging and local-language senders were critical for performance.
Italian property developers showed stronger reply rates than DACH, making Italy a high-priority outreach market.
DACH campaigns achieved stronger open rates, but converting opens into replies required LinkedIn as a complementary channel.
Proof-based case studies were an effective content asset for B2B timber construction outreach.

Client

Jelovica

jelovica-hise.com/en

🇸🇮Slovenia

IndustryManufacturing

Sub-industryPrefabricated timber buildings

Employees51-200

SegmentSMB

Find them on

Campaign

Type

Lead generation

Services

Lead generation

Outreach

LinkedIn outreach

Email outreach

Market entry

Channels

Markets

🇩🇪Germany

🇨🇭Switzerland

🇦🇹Austria

🇮🇹Italy

Results

Qualified leads

7.4%

Reply rate

2.2%

Interested rate

Testimonial

Working with Grou was a seamless experience from start to finish. They generated over 25 qualified leads through targeted outreach, delivered everything on time, and kept us informed with regular check-ins and reports. What stood out most was their proactive approach - they didn't wait for problems to arise, they came with solutions.