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Draco is a Croatian manufacturer and exporter of waterproofing and specialty chemical products for the construction industry. The company wanted to strengthen market positioning, improve LinkedIn visibility, and create more traction through outbound campaigns.
Draco wanted to improve how the brand was seen in the market and create more momentum through LinkedIn and outbound.
The brief was not limited to one channel. The company wanted stronger brand positioning, a better LinkedIn presence, and a broader business network built through personalised outreach. That meant the work had to support both visibility and direct engagement.
We needed to create a system where brand messaging, LinkedIn activity, and outbound campaigns all worked in the same direction. The priorities in this section come directly from the review goals and scope.
Our goal was to help Draco sharpen its positioning, increase visibility on LinkedIn, and create better outbound performance through more targeted, personalised campaigns.
Just as importantly, the system had to be practical. It needed to improve top-of-funnel visibility while also creating measurable engagement through opens and replies. The second sentence is an inference based on the reported outcomes and scope.
We approached the project as a multichannel positioning and outreach system.
We combined LinkedIn content optimisation, targeted LinkedIn ads, and cold outreach to strengthen how Draco showed up in the market and how it engaged potential partners and prospects. Instead of treating content, ads, and outbound as separate activities, we aligned them around one commercial objective.
This gave Draco a more connected path from brand visibility to outbound response. The approach is grounded in the review’s stated deliverables and objectives.
We led Draco’s digital marketing effort across LinkedIn and outbound.
Our work included:
optimizing LinkedIn content to improve visibility and positioning
running targeted LinkedIn ad campaigns
executing cold outreach
building personalised multichannel campaigns to expand the business network
aligning campaign execution with the brand positioning goals
By combining content, paid distribution, and outbound activity, we helped Draco improve both awareness and campaign responsiveness.
The strongest results came from outreach performance.
Our best-performing campaigns achieved open rates of up to 67.2% and reply rates of up to 13.3%, showing that the targeting, messaging, and multichannel structure were working. Alongside that, targeted LinkedIn campaigns generated more than 720 leads.
The more important takeaway was not just reach, but response. The work helped improve direct engagement and create better traction from outbound campaigns.
We aligned LinkedIn content, ads, and outreach into one multichannel system.
Better brand positioning helped support stronger campaign performance.
Targeted LinkedIn ads increased visibility and engagement at the top of the funnel.
Personalized outreach helped turn visibility into measurable responses.
In B2B campaigns, channel coordination matters as much as execution inside each channel.
Grou delivered strong results across both LinkedIn ads and outreach. Their team was responsive, proactive, and consistently delivered on time.
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