Beehiiv alternatives for B2B newsletters

Beehiiv is free up to 2,500 subscribers and $39 a month on Scale, and it's built for growing and monetising a newsletter. B2B teams look for alternatives when they need deeper automation, CRM integration or a newsletter that lives inside their marketing platform. The main options: Kit for creator-style automation, Substack for zero platform fees, MailerLite for low cost, Ghost for a site plus newsletter, and HubSpot if your CRM is already there.

TL;DR

• Beehiiv: free to 2,500 subscribers; Scale $39, Grow $99 and Max $199 a month.

• Kit: free Newsletter plan to 10,000 subscribers; Creator from $39 a month ($33 billed annually).

• Substack: no platform fee, but takes 10% of paid subscription revenue.

• MailerLite: Comfort from $12 a month and Power from $25 at 500 subscribers.

Beehiiv alternatives at a glance

When Beehiiv is the right choice

Beehiiv runs from a free Launch tier to Max at $199 a month, with Scale at $39 unlocking custom domains and monetisation and Grow at $99 lifting the cap to 100,000 subscribers; annual billing saves 20% (see our Beehiiv pricing guide). It's strong for growth features, referrals and ad monetisation. For B2B, the gaps are usually CRM integration and lead scoring.

The best Beehiiv alternatives

Kit

Formerly ConvertKit. A free Newsletter plan covers up to 10,000 subscribers without visual automations; Creator starts at $39 a month (about $33 billed annually) and Pro at $79 (Automation Atlas). Best for creator-style automations and selling digital products.

Substack

No platform fee, but Substack keeps 10% of paid subscription revenue (see our Beehiiv pricing guide for the break-even maths). Best for writers building a personal audience. Limited for B2B lead capture.

MailerLite

Comfort runs $12 to $89 a month from 500 to 10,000 subscribers with sends capped at ten times your list; Power runs $25 to $129 with unlimited sends (see our MailerLite pricing guide). Best for budget-conscious B2B teams that also want landing pages.

Ghost

An open-source publishing platform with newsletters and memberships, hosted or self-hosted. Best for teams that want their newsletter and blog on one owned site.

HubSpot

Marketing email inside the CRM, with lead scoring and sales visibility. Best when your newsletter is part of a B2B funnel. See HubSpot pricing.

LinkedIn newsletters

Free, built into LinkedIn, with subscribers notified when you publish. Best as a distribution layer alongside an owned list, since you don't own the subscriber list. See our LinkedIn newsletter strategy.

How to choose for B2B

• Growth and monetisation first: stay on Beehiiv.

• Automations and products: Kit.

• Lowest cost with pages: MailerLite.

• Newsletter feeds your CRM: HubSpot.

• Owned blog plus newsletter: Ghost.

• Personal writing audience: Substack.

Cost at 10,000 subscribers

At 10,000 subscribers, Beehiiv Scale is $39 a month, MailerLite Comfort $89 and Power $129, and Kit Creator around $139 (Email Vendor Selection). Substack costs nothing in platform fees, but 10% of any paid subscription revenue.

For newsletter strategy, see B2B newsletter growth, B2B newsletter tools and newsletter open rate benchmarks.

FAQ

What is the best Beehiiv alternative?

Kit for automations, MailerLite for low cost, HubSpot for CRM-led B2B newsletters, Ghost for an owned site and Substack for personal writing.

Is Beehiiv free?

Yes, up to 2,500 subscribers. Paid plans start at $39 a month for Scale.

Is Kit cheaper than Beehiiv?

Kit's free plan covers up to 10,000 subscribers without visual automations. Paid Kit plans cost more than Beehiiv Scale at the same list size.

Does Substack charge fees?

Substack takes 10% of paid subscription revenue rather than a platform fee.

Which newsletter platform is best for B2B lead generation?

One connected to your CRM, such as HubSpot, so subscribers become scored leads sales can see.

About this guide

We are GROU, a B2B pipeline agency that runs lead generation, outbound, and LinkedIn content for clients across manufacturing, fintech, iGaming, software, and professional services. Pricing comes from our own pricing guides and the sources linked inline, checked September 2026.

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