Why trust this review

We are GROU, a B2B pipeline agency that runs lead generation, outbound, and LinkedIn content for clients across manufacturing, fintech, iGaming, software, and professional services. We use Heyreach as our agency's LinkedIn automation tool. We have tested and deployed Expandi for smaller-account clients. The verdict below is from operators running LinkedIn outreach across multiple client accounts every week, not from a vendor pitch.

→ Methodology: This comparison combines our own client deployment data, both vendors' published pricing pages, third-party reviews from Lagrowthmachine, Puzzle Inbox, and SyncGTM, and live G2 review data. We refresh this article quarterly.

→ Affiliate disclosure: Some links in this article are affiliate links to Heyreach and Expandi. We earn a small commission if you sign up through them, at no extra cost to you. We only recommend tools we have actually deployed for our agency clients.

TL;DR

Heyreach is the right call for any agency or sales team running LinkedIn outreach across multiple accounts. The killer feature is structural: flat workspace pricing at the Agency tier ($749/mo annual for up to 50 LinkedIn accounts) instead of per-account pricing. At 10 LinkedIn accounts, the gap with Expandi is modest. At 25+ accounts, Heyreach is 3x to 5x cheaper. The platform also ships a unified multi-account inbox, native whitelabel branding, and unlimited team users at every tier. This is the agency-grade winner and what GROU runs in production.

Expandi is the right call for solo founders, lifestyle businesses, and small teams running 1 to 5 LinkedIn accounts where personalised cadences and account safety matter more than fleet management. The cloud-based dedicated IP, smart sequence logic, and the Hyperise / Sendspark integrations for personalisation are all best-in-class for the single-account motion. Pricing is linear ($79/mo per account, annual), which works fine at a small scale but breaks down past 10 accounts.

The decision is rarely about features. It is about how many LinkedIn accounts you need to run, in parallel, from one workspace.

Score breakdown at a glance

Third-party signals: Heyreach on G2 rating around 4.7 / 5 across 200+ reviews (newer tool, smaller sample, very high satisfaction from agencies). Expandi on G2 rating around 4.4 / 5 across 80+ reviews (longer-established, broader review base). Both top-quartile, but the qualitative reviews tell different stories: Heyreach gets praise from agencies for "finally a tool built for managing 20+ LinkedIn accounts", Expandi gets praise for account safety and the personalisation polish on single-account use.

Table of contents

• Why trust this review

• TL;DR

• Quick comparison

• The case for Heyreach

• The case for Expandi

• How much does each cost?

• Which is safer for LinkedIn accounts?

• Which scales better for agencies?

• Which has deeper personalisation?

• Which is easier to onboard?

• When to pick Heyreach

• When to pick Expandi

• Honest dealbreakers

• Alternatives worth considering

• FAQ

• Bottom line

Quick comparison

The case for Heyreach

Heyreach was built agency-first. The wedge features that matter for any team running more than 5 LinkedIn accounts:

1. Flat per-workspace pricing at scale. The Agency tier at $749/mo annual ($799/mo monthly) supports up to 50 LinkedIn accounts. That is roughly $15 per account per month. Expandi at the same 50-account scale runs $79 × 50 = $3,950/mo annual, or ~$79 per account per month. The cost gap compounds: 50 accounts × 12 months × $64 saving = $38,400 saved per year. For any agency running outbound across multiple client LinkedIn accounts, this is the entire decision.

2. Native multi-account orchestration. Connect 10, 25, 50 LinkedIn accounts to one workspace, run separate campaigns from each, and see all replies in a unified inbox. The orchestration layer (which account is sending what, to whom, on what cadence) is where Heyreach was actually built. Expandi can connect multiple accounts, but the workflow for managing them in parallel is per-account, not unified.

3. Whitelabel branding included. The Agency tier ships with 1 whitelabel branding configuration (your logo, your domain, your colours). For agencies offering LinkedIn outreach as a service, this is the deliverable layer. Expandi requires Enterprise pricing to access whitelabel, which is custom-quoted and typically $30k+ annually.

4. Unlimited team users. Heyreach charges per LinkedIn sender seat, not per user. A 10-account workspace can have 5 team members logging in without extra cost. Expandi's per-account model implicitly caps team collaboration.

5. Native email step in sequences. Heyreach added an email step inside multi-step LinkedIn sequences (Day 1 LinkedIn connection, Day 3 LinkedIn message, Day 5 cold email, Day 8 LinkedIn message). For multichannel motions where LinkedIn + email run in one cadence, this is a meaningful workflow simplification.

The downsides are real but narrower than people assume. The personalisation features are good but not best in class (Expandi's integration with Hyperise for images and Sendspark for video is slightly more polished). The platform is newer (founded in 2022 vs Expandi's 2019), and the integration ecosystem is shallower. Onboarding for a fresh user is fast, but moving an existing Expandi or Phantombuster workflow over takes 1 to 2 days.

→ Best for: agencies running LinkedIn outreach for multiple clients, sales teams managing 5+ LinkedIn accounts in parallel, RevOps / growth teams that need a unified multi-account dashboard, and anyone who values flat-fee pricing over per-account economics.

The case for Expandi

Expandi is the polished single-account LinkedIn automation tool. The wedge is account safety + personalisation depth, not fleet management.

The cloud-based dedicated IP architecture is the safety wedge. Every Expandi account runs on a dedicated cloud IP that mimics the location and behaviour patterns of the LinkedIn account owner. Smart sequence logic randomises action timing, ramps up new accounts gradually, and pauses automatically if LinkedIn flags suspicious behaviour. For solo operators and high-value LinkedIn accounts where a ban would cost real revenue, this safety posture is materially stronger than browser-extension-based competitors.

The smart sequences are the personalisation wedge. Expandi's sequence builder ships behaviour-based triggers (only send the second message if the prospect viewed your profile, only send the connection if they engaged with your post), conditional logic per step, and integrations with Hyperise (personalised images) and Sendspark (video). Layer in a CSV-based webhook integration with your CRM, and you get a per-prospect personalised cadence that runs hands-off.

The platform has been around since 2019, which means the integration ecosystem is deeper. Native integrations with HubSpot, Salesforce, Pipedrive, Zapier, Make, and 100+ other tools. For a solo operator running a personalised single-account motion, the depth is meaningful.

The pricing is honest at a small scale. $79/mo per LinkedIn account (annual) is fair for the safety + personalisation features you get. The breakdown happens past 5 accounts, where the linear scaling becomes punitive vs Heyreach's flat tier.

The downsides at scale are real. Per-account pricing means a 25-account agency setup costs $23,700/year on Expandi vs $8,988 on Heyreach. The unified inbox is weaker. Whitelabel is Enterprise-only. The orchestration layer for multi-account campaigns is not Expandi's design priority.

→ Best for: solo founders running their own LinkedIn outreach, lifestyle businesses with 1 to 5 LinkedIn accounts, sales teams where account safety beats fleet economics, high-value individual LinkedIn accounts where a ban would cost meaningful revenue.

How much does each cost?

Side-by-side breakdown of base pricing. For live pricing, check Heyreach and Expandi directly.

Heyreach pricing

Heyreach's pricing breaks into two regimes. The Starter tier is per-seat ($59/seat annual, $79 monthly) and works for 1 to 5 LinkedIn accounts. Past 5 accounts, the math flips: the Agency tier at $749/mo annual ($799 monthly) for up to 50 accounts becomes cheaper per account than Starter, and you get the whitelabel branding + unlimited team users on top.

The Unlimited tier at $1,999/mo is reserved for very large operations: 50+ LinkedIn accounts, multi-workspace whitelabel, priority support. Most agencies never need this.

Hidden cost watch-outs: the Agency tier counts active LinkedIn senders, not total connected accounts. If you disconnect inactive accounts, you can run more clients through one Agency subscription. Some integrations (advanced webhook, CRM-specific bidirectional sync) live on the Unlimited tier.

Expandi pricing

Expandi's Business tier is $79/mo per LinkedIn account on annual billing ($99/mo monthly). The pricing is per LinkedIn account, full stop. 10 accounts means 10 × $79 = $790/mo. The Enterprise tier is custom-quoted and is the right path for any operator running 10+ accounts who wants whitelabel and a dedicated account manager.

Hidden cost watch-outs: the personalised images, GIFs, and video features marketed on Expandi's site require separate subscriptions to Hyperise (~$69/mo) and Sendspark (~$30/mo). Most users discover this after signing up. Budget an extra $99/mo if personalisation depth is a primary reason for picking Expandi.

Annual cost compared

At 1 account, the gap is small ($240/year saved on Heyreach). At 10 accounts, the gap is modest ($492/year + the whitelabel value). At 25 accounts, the gap is brutal ($14,712/year saved on Heyreach). At 50 accounts, Heyreach is 5x cheaper. For any agency planning to grow into double-digit accounts, the Heyreach Agency tier is the most cost-effective infrastructure decision you can make in the LinkedIn outreach category.

Which is safer for LinkedIn accounts?

Expandi, by a small but meaningful margin.

Expandi's cloud-based dedicated IP architecture is more conservative than Heyreach's. Each Expandi account gets its own IP in a real geographic location, smart skip rules pause automation if LinkedIn flags unusual behaviour, and the ramp-up curve for new accounts is gradual by default. We have not seen Expandi accounts banned at recommended volumes (under 200 connection requests per week per account, mixed with profile views and messages) across our 18-month deployment window.

Heyreach is also cloud-based and safe at recommended volumes. The platform has built robust safety features (action randomisation, daily limits, smart pause logic), but the marketing pushes harder on volume than safety. Operators who try to push 500+ connection requests per week per account will see bans on Heyreach faster than on Expandi at the same volume.

The practical pattern: both tools are safe at recommended limits (under 200 invites per week per account). At higher volumes (300 to 500 per week), Expandi's safety posture is more conservative and slightly safer. Above 500 per week, both tools start to see account flags, regardless of platform.

Verdict: Expandi for the most safety-conservative setup, Heyreach for volume operators who can absorb the slightly higher ban risk for the orchestration advantage.

Which scales better for agencies?

Heyreach, by a large margin.

The decision is structural. At 25 LinkedIn accounts:

• Heyreach Agency: $749/mo flat ($8,988/year) with whitelabel + unlimited team users + unified multi-account inbox.

• Expandi Business: $1,975/mo ($23,700/year) for 25 accounts, no whitelabel, per-account inbox model.

That is a $14,712/year saving on Heyreach, and you get more agency-grade features (whitelabel, unified inbox, team users) included. There is no scenario at 10+ accounts where Expandi's pricing model wins on cost. The only reason to choose Expandi at this scale is if account safety at 300+ invites per week per account is the absolute priority.

The unified multi-account inbox matters more than most operators realise. In Heyreach, all replies across all connected LinkedIn accounts flow into one inbox view. You see in real time which prospect across which account is engaging. In Expandi, each account has its own inbox, and you switch between them manually (or rely on CRM sync to consolidate). For a 5-person team managing 25 LinkedIn accounts across 10 clients, this workflow difference is hours per week.

Verdict: Heyreach. The agency-grade infrastructure is the design priority.

Which has deeper personalisation?

Expandi, with caveats.

Expandi's personalisation depth has two components. First, the native sequence logic: behaviour-based triggers (only progress if the prospect views your profile), conditional steps, and dynamic content. Second, the integration ecosystem with Hyperise for personalised images and GIFs, and Sendspark for personalised video. Both integrations are tighter on Expandi than on Heyreach.

The caveat: those integrations are paid add-ons. The personalised images and video features marketed on Expandi's homepage require Hyperise + Sendspark subscriptions on top of Expandi's base price. The full personalisation stack lands at $79 (Expandi) + $69 (Hyperise) + $30 (Sendspark) = $178/mo per LinkedIn account.

Heyreach's personalisation is native + integrations. Variable tags, conditional sequence steps, and Hyperise / Sendspark integrations are all supported. The native depth is slightly less polished than Expandi's, but at agency scale (where you are not hand-crafting per-prospect personalisation), this matters less. Most agencies running 20+ accounts use light personalisation (first name, company name, role) and rely on volume + targeting for results, not per-prospect deep personalisation.

Verdict: Expandi for solo operators running heavily personalised single-account motions. Heyreach for agency motions where light personalisation + volume is the play.

Which is easier to onboard?

Heyreach, by a small margin, for agency setups. Expandi, by a small margin, for solo founders.

Heyreach's agency onboarding is fast: connect 5 to 10 LinkedIn accounts, configure the workspace, set up a campaign template, and launch. Total time: 4 to 8 hours, including account warmup setup. The interface is built around multi-account orchestration, so you do not have to invent the workflow.

Expandi's solo onboarding is fast: connect 1 account, configure the dedicated IP location, set up a smart sequence, and launch. Total time: 2 to 4 hours, including IP setup. The interface is built around single-account quality.

The slow part of either tool is LinkedIn account warmup, not the platform. Both tools recommend a 7 to 14-day ramp-up before pushing real campaign volume on a fresh account. The warmup runs in the background while you set up the rest.

Verdict: depends on which motion you are starting. Either tool is faster to onboard than a typical sales engagement platform (Outreach, Salesloft).

When to pick Heyreach

• You are an agency running LinkedIn outreach for multiple clients.

• You manage 5+ LinkedIn accounts in parallel from one team.

• You want flat workspace pricing instead of per-account scaling.

• You need a unified multi-account inbox + reply management.

• You sell LinkedIn outreach as a service and need whitelabel branding.

• Your team is 3+ people, and the unlimited team users' economics matter.

• You run multichannel sequences (LinkedIn + email) and want native email steps.

When to pick Expandi

• You are a solo founder running your own LinkedIn outreach.

• You operate 1 to 5 LinkedIn accounts with high per-account ACV.

• Account safety at volume is the primary concern (300+ invites per week per account).

• You run deep personalisation (Hyperise images, Sendspark videos) and want the tightest integrations.

• You have specific CRM workflows that depend on Expandi's mature integration library.

• Your motion is single-account quality, not multi-account volume.

Honest dealbreakers

Heyreach dealbreakers:

• You are running 1 to 3 LinkedIn accounts at very low volume. The Starter tier works, but the agency-grade features are wasted.

• Your motion depends on per-prospect Hyperise / Sendspark deep personalisation as the primary lever, where Expandi's tighter integration matters.

• You need the most conservative account safety posture at high volume. Expandi's safety architecture is slightly more conservative.

Expandi dealbreakers:

• You are an agency planning to grow past 5 LinkedIn accounts. The per-account economics break down.

• You need a unified multi-account inbox. Expandi's per-account model is not designed for this.

• You need whitelabel branding without Enterprise pricing. Heyreach includes it from the Agency tier.

• You run multi-account campaigns and need to see which account is sending what at a glance.

Alternatives worth considering

• Lemlist for LinkedIn automation built into a multichannel email + LinkedIn + call sequence. Lighter LinkedIn capabilities than Heyreach or Expandi, but unified with email and call. See our Apollo vs Lemlist comparison.

• Dripify is the cheapest paid LinkedIn automation tool. Browser extension-based, less safe than cloud-based options.

• Linked Helper for the cheapest cloud-based LinkedIn automation. Older interface, lower price.

• Phantombuster for ad-hoc LinkedIn scraping + automation actions. Not a full sequence builder.

• Salesflow is another cloud-based agency-grade alternative. Closer feature parity with Heyreach, but a smaller user base.

We have full comparison articles on most of these. See Apollo vs Lemlist and Instantly vs Lemlist for the email + LinkedIn stack picture.

FAQ

Is Heyreach safe for my LinkedIn accounts?

Yes, at recommended volumes. Heyreach is cloud-based with action randomisation, daily limits, and smart pause logic. With under 200 connection requests per week per account, ban rates in our testing are below 1 per cent. At 300 to 500 per week, ban rates rise. Expandi's safety architecture is slightly more conservative at high volume.

Can I run multiple clients on one Heyreach Agency subscription?

Yes, this is the design. The Agency tier supports up to 50 LinkedIn accounts in one workspace. Each client gets their own connected account(s), separate campaigns, and separate reporting. The whitelabel branding lets you deliver dashboards and reports under your agency's branding to clients.

How does Expandi's dedicated IP actually work?

Each Expandi account is assigned a dedicated cloud IP in a real geographic location (typically matching the LinkedIn account owner's location). LinkedIn sees the same IP every time the account logs in, which mimics human browsing behaviour. This reduces detection risk vs IP rotation or VPN-based approaches.

Can I migrate from Expandi to Heyreach mid-contract?

Expandi contracts are annual, but a month-to-month payment is available. Migration is possible without paying out the remainder if you are on monthly billing. Plan the migration around a campaign break (between sequences) so you do not lose prospect state. Both tools let you export contact lists as CSV.

Do either of them integrate with HubSpot?

Yes, both. Heyreach's HubSpot integration is bidirectional and works at the contact and company levels. Expandi's HubSpot integration is older but deeper, with more field-level mapping options. For a HubSpot-heavy revenue stack, both work; Expandi's integration is slightly more mature.

Which is better for running cold LinkedIn outreach as an agency service?

Heyreach, clearly. The Agency tier was built for exactly this use case. Whitelabel branding, unified multi-account inbox, unlimited team users, flat workspace pricing as you scale clients. We use it for GROU clients and have not found a credible alternative at the same price point.

Does either of them get LinkedIn accounts banned more than the other?

At recommended volumes (under 200 invites per week per account), ban rates are similar (under 1 per cent in our testing across 18 months). At higher volumes (300 to 500 per week), Expandi's more conservative safety posture pulls ahead. Above 500 per week, both tools see flags regardless of platform.

Can I use Heyreach with Expandi at the same time on the same LinkedIn account?

No, and you should not try. Running two automation tools on the same LinkedIn account is the fastest way to get banned. Pick one tool per account.

Is there a free tier on either tool?

Heyreach offers a 14-day free trial with full access to features (up to 3 LinkedIn accounts). Expandi offers a 7-day free trial. Neither has a permanent free tier.

Bottom line

Heyreach is the right call for any agency, sales team, or operator running 5+ LinkedIn accounts. The structural cost advantage at scale (50 accounts for $749/mo flat vs Expandi's $79/account model), combined with a unified multi-account inbox, native whitelabel branding, and unlimited team users, makes it the agency-grade winner in the LinkedIn outreach category. We use Heyreach for GROU's own client work and recommend it without hesitation for any operator past the solo-account threshold.

Expandi is the right call for solo founders, lifestyle businesses, and small teams running 1 to 5 LinkedIn accounts where account safety + personalisation depth matter more than fleet management. The cloud-based dedicated IP architecture, mature integration ecosystem, and Hyperise / Sendspark integrations for personalisation are best-in-class for single-account motions. Past 5 accounts, the per-account pricing breaks down vs Heyreach's flat tier.

If you are still deciding, the math is simple. Count how many LinkedIn accounts you need to run. Under 5: Expandi if safety + personalisation are the priority, Heyreach if you might scale soon. 5 to 10: Heyreach unless personalisation depth is the entire strategy. 10+: Heyreach, no contest.

If you want help setting up either platform (or planning the migration if you are on Expandi today and scaling past 10 accounts), book a working session with GROU. We have shipped this stack for clients across SaaS, fintech, and professional services. We can do the same for you.

→ Try Heyreach free (14-day trial, up to 3 LinkedIn accounts, no card required).

→ Try Expandi free (7-day trial, full features).